Recently, Jay Chou ins uploaded a short video, in which he was playing the piano in great intoxication. The netizen below
replied that he would disturb his neighbors by playing the piano late at night. Unexpectedly, Jay Chou replied directly:
"I have thought about it, but I don't have a neighbor."
As soon as this statement came out, the netizens' eyes immediately turned to the discussion of Jay Chou's economic strength.
Jay Chou not only made money by his own golden songs, but his achievements in the business field should not be underestimated.
The title of "Jay Jay Chou" is closely related to his success in business.
From " Says Not to Cry " to "mojito", from establishing an e-sports team to entering Kuaishou.
On the other side of the singer, Jay Chou is hidden in his unknown business empire.
1, top IP
In recent years, Jay Chou, who rarely posted new songs and filmed film and television works, seems to be gradually overwhelmed by today's traffic actors and internet celebrities.
so that last year, Weibo super talk Battle, which was triggered by Cai Xukun , has occupied the front page headlines of major platforms for several consecutive years.
In August last year, traffic king Cai Xukun and Jay Chou, who is known as the "outdated singer", had a super talk contest on Weibo.
Many middle-aged fans who only heard about the name of Weibo but did not know what Weibo is downloaded and registered, and learned how to help the idols make the rankings.
In the end, Jay Chou successfully topped the top spot in the rankings. It is not difficult to see that Jay Chou is still one of the most influential stars in China.
In addition, judging from the uninterrupted advertising endorsement and hot ticket sales, he still has high commercial value.
On January 18, 2019, Jay Chou, who had just reached his forties, suddenly announced on Ins that he became the spokesperson for Yamamoto Yoshi. The flash delivery specializing in the same-city express delivery was followed closely by Jay Chou, who invited him to endorse him and made omni-channel delivery on elevators and video websites.
Jay Chou, who rarely endorses luxury goods, also landed in Oulong amid the exclamation of the market, becoming the national spokesperson for this French perfume.
In addition to advertising, Jay Chou also made a lot of money on variety shows.
From " China's Voice " to " This is Slam Dunk ", it is rumored that Jay Chou's franchise fee for each program has reached a sky-high price of 30 million.
Of course, no matter whether this message is true or false, , but as long as there is a program where Jay Chou appears, the ratings will never be at a loss.
Looking back on Jay Chou’s past few years, it is actually not difficult to see his ambitions in joining endorsement.
As early as March 2016, Vipshop held a press conference to sign Jay Chou and became the chief surprise officer.
At that time, Vipshop's marketing behavior even became a model for major manufacturers to learn.
There is no doubt that Jay Chou is a youthful memory of a generation, and putting this memory in a business context has another meaning.
This not only means that Jay Chou has a huge number of fans, but also has the possibility of selling IP and becoming a fan economy.
After the super talk battle with Cai Xukun last year, the market has to admit the fact that
Since Jay Chou debuted and became famous, he has always been a top IP, and it is difficult to surpass it.
2, Business Empire
It has been 19 years since Jay Chou debuted. On the road of commercializing music, Jay Chou has gone through almost all possibilities and stages like the singers coming and going on this road.
With the continuous increase in domestic copyright awareness and the blow to piracy, it is a blessing for Jay Chou.
No matter whether you are using QQ music or Kugou music, as long as you click Jay Chou’s playlist, it will definitely be marked with the words “VIP songs, please pay”. Member recharge and paid song purchase will bring revenue to the platform and singers.
In early 2018, the reason why Tencent Music and NetEase Cloud Music "fight" over the removal of Jay Chou's album was that NetEase Cloud even took a risky move and publicly sold songs in packages in the last few days of the song download. The problem was that Jay Chou was also involved.
According to 36Kr data, Jay Chou's songs can increase the platform's monthly active users by more than 15%, and the number of active users of a platform can even determine whether the platform can survive.
From this perspective, it is not surprising that the server crash caused the server crash when it was created with Fang Wenshan and Ashin last year and the popularity of this year's "Mojito".
In addition to building a commercial empire, Jay Chou is also trying other paths, such as IP dramas.
In August 2018, after joining Aishang Media, "Dandelion's Agreement" and "Class 2 of 3rd Years" were quickly adapted into music IP dramas.
Before that, Jay Chou had already planned to try to make music IP animations, "The Secret I Can't Tell" is an example.
The old saying goes well, Don’t look at what a person says, but what a person is doing.
Jay Chou’s attempt in IP is actually a exploration of the new path of turning from music to TV series and animation.
Review of Jay Chou’s business exploration ten years ago, it is actually very traditional.
In 2007, he and his brother Fang Wenshan spent 5 million to start a music company called Jerwell .
, but unfortunately, except for Jay Chou himself and Yuan Yonglin , no outstanding artist has been cultivated until now.
In addition to being a traditional music agency, Jay Chou has also tried offline mode. The offline mode of
is not difficult to understand. To put it bluntly, it is exactly the same as the current various traffic stars opening hot pot restaurants.
It can be said that what celebrities and internet celebrities are playing now is nothing more than what Jay Chou played with more than ten years ago.
In 2011, he invested in a music magic restaurant, and later he was joined by Liu Qian.
The spring of the second year, Jay Chou even spent 30 million to open a KTV called " Fantesi " in Xi'an. Although
has a wide range of exploration, these projects are rarely successful, and most of them can only face the end of bankruptcy or shutdown.
From traditional music, music restaurants, KTVs and then IP authorization, Jay Chou has never stopped exploring the path of commercialization.
He has always wanted to find a new way of life and expand his larger business territory. This is Jay Chou’s greatest ambition.
3, gold investor
Many people did not expect that in addition to making music and IP, Jay Chou is also a well-known investor in the industry.
Jay Chou, who has successfully made a fortune after multiple investments, has added value to his name "Jay Chou".
But for commercial success, he was very low-key and even deliberately avoided this topic:
"Sometimes it is just to support friends, and he never thought about making money."
However, from Jay Chou’s practice, it is not the same thing. In addition to music, Jay Chou also has business in his eyes.
In 2011, Jay Chou invested in the Cultural Communications Listed on the Hong Kong Stock Exchange under the "inspiration" of his friends.
After a while, he was directly elected by the board of directors to become a shareholder of Ucan, the company's gaming department.
In 2016, he incorporated his original "TinLab Ear No. 1" earphone brand into Wanmo Acoustics and invested in shares.
Wanmo Acoustics has sold about 70 million headphones so far, and in May last year, it was acquired by Gongda Electrical Acoustics 100% of its equity.
According to Tianyan Check data, if Jay Chou’s stock is sold, it can be converted into cash of over 100 million yuan.
In addition to being successful in the headphone industry, Jay Chou has also started the cultural and creative industry.
2017 was the first year of the rise of the national trend. Jay Chou established the Jushi Cultural and Creative Industry to target the high-end cultural market.
On April 9 of that year, he co-founded "Mojie Esports" with IDG, and opened a high-end e-sports hall by learning from Netyu Internet Cafe.
In the field of e-sports, he also cooperated with the veteran game League of Legends, and later formed a team of his own.
However, the e-sports business is just his own interests and hobbies in Jay Chou’s own words, and he doesn’t care whether he can make money.
In terms of original IP, he imitated popular variety shows and created " Week Travel Notes " similar to the reality show model.
and his wife Kunling shortly after they got married, they founded a company specializing in intelligent educational robots, which is now about to go public.
Of course, the Giant Room Cultural and Creative, which was founded in 2017, also made a hit variety show "This is Slam Dunk" last year! 》, became famous in one fell swoop.
Do you think Jay Chou has so many tricks? Not finished yet.
He and his middle school classmates founded the trendy brand store PHANTACi, and also established the e-commerce platform "Starpin Library", which specializes in trendy brand clothing and cultural and creative peripherals. Together, the two things like
can be said that Jay Chou has built a powerful "fan lawn mower".
4, the low-key "top streamer"
has debuted for almost 20 years, and almost no star can become a hot search like Jay Chou, with a new song every year.
or a different perspective, perhaps the only one who can do this may be Jay Chou.
From " Daoxiang " to "Listen to Mom", from "Saying Not to Cry" to "mojito", we have always followed those loyal fans.
It is no exaggeration to say that the three words Jay Chou represent the youth and memories of the 1980s and 1990s, and even influenced the new generation today. The competition between
and Cai Xukun and the popularity of "Mojito" a few months ago all proved Jay Chou's commercial appeal.
As of December 30 last year, Jay Chou's concert revenue reached 740 million yuan, and his personal income was as much as 260 million yuan.
On the 2020 Forbes China Celebrity List, Jay Chou went further and ranked fourth, second only to top Yi Yang Qianxi .
As a singer, Jay Chou created an era, and as a businessman, Jay Chou is even more troublesome.
"Oh, it's not bad."
Perhaps Jay Chou's household joke is enough to represent his success in the business field.
