Author | Echo Editor | Fan Zhihui
Trials are like wild grass, and they grow again with the spring breeze.
Now, domestic entertainment talent show has entered its fourth year. "Creation Camp 2021" (hereinafter referred to as "Creation 4") and "Youth With You 3" (hereinafter referred to as "Qing 3") followed the pace of spring and came.
Just after the Spring Festival, "Creation 4" took the lead in running with great enthusiasm and was launched the day before "Youth 3". But judging from the effect of the first episode, even though the contestants on the field tried their best, the masses on the field mixed praise and criticism - "Liu Laogen's Youth Edition", "High School Literature and Art Report Gala", "Kindergarten Teachers' Interview Scene", "International School Language Exchange Conference"... are all renamed by netizens for "Creation 4".
But in addition to ridicule, Creation Camp, as a pioneer of the 101-style talent show in the domestic entertainment industry, still represents the new trend of domestic entertainment industry talent show - internationalization. This time, "Creation 4" has attracted trainees from all over the world - South Korea, Russia, Thailand, Japan, and the United States, and it can be said that it is evenly affected by rain and dew. According to statistics, 23 of the 90 contestants in "Creation 4" are overseas contestants, accounting for more than one-quarter.
According to the latest support ranking of "Chuang 4" released on February 28, foreign player Mika won the first place, and four foreign players including Zando, Wama, Rimaru entered the top 11, occupying more than one-third of their debut positions.
It can be seen that the internationalization strategy of "Creation 4" has aroused the freshness of the show fans and relieved the audience's aesthetic fatigue of talent shows. However, in the reality that domestic entertainment contestants are hit by overseas contestants' dimensionality reduction, foreign players seem to have become the "demon mirror" of domestic entertainment.
In the fourth year of the domestic entertainment idol talent show, more than 100 overseas contestants entered the game
Since 2018, known as the "first year of idols", more and more talent shows have begun to pour into the audience's sight, behind which is the life-long extension of the N generation of the New Generation.
Now that it is the fourth year, the Korean 101 talent show has been suspended due to voting fraud, and the domestic entertainment talent show is already exhausted, but the talent show boom has no intention of restraining. According to statistics from netizens, 25 different types of talent shows (including derivative programs such as group variety shows) will be launched in 2021.
Every time an idol show is conducted, hundreds of teenagers and girls are put together to compete and accepted for public selection. Every year, at least 300 contestants are pushed onto the stage, which brings about obvious problems in short supply of trainees and frequent "refund-cooked pork". Judging from the voting data of debuting at the C position in the past two years, it can also be seen that successors are difficult to reproduce the phenomenal popularity of "Creation 101" and "Idol Trainee", and the players' quality fails and are often criticized by fans.
What's more serious is that insufficient supply of trainees is an obvious problem, and the hidden problems and the uneven strength of players brought about by overdevelopment are overdrawing the audience's enthusiasm. Haven’t you seen that short video internet celebrities are not only prospering in the music track, but have also entered the talent track through crossover in recent years. Of course, the doubts brought about also plague the current idol market, such as Lin Xiaozhai, who was controversial in "Youth With You 2" last year and Zhu Zhuai in " Creation Camp 2020".
And in this year's talent show, internet celebrities are also not absent. For example, the promise of "Creation 4" is the "top e-sports circle", and the Tang Jiuzhou in "Qing 3" is a master in the mystery variety show; the reaction in "Creation 4" is Han Peiquan is a short video celebrity, and his identity can correspond to the emoticon expert Akerrie in "Qing 3".
Although active internet celebrities on platforms such as Douyin and Kuaishou have the ability to quickly accumulate a large fan base, they have not undergone professional training and professional training, and have no outstanding works. It can be seen that in the dilemma of talent scarcity faced by domestic entertainment talent shows, it is a better choice to absorb high-quality overseas trainee resources than to accept Internet celebrity contestants with unknown strength.
Together, targeting the new domestic entertainment talent show "internationalization", in addition to Tencent Video, there is also Youku . In the talent show track that has been playing hot in the past two years, compared with Tencent Video and iQiyi , Youku always seems to be neglected.Perhaps because of this, Youku, which is eager to break the circle, has taken a thorough approach on this road.
Last November, "Asian Super Star Group" was unveiled at Youku private meeting, shouting the slogan "Build an Asian idol boy group with international influence." At the same time, the official also disclosed that it has gathered about 80-90 players from 8 countries including Japan, Thailand, Vietnam, Singapore , Malaysia , etc. Combined with the data of 190 Chinese players, overseas players will account for about 40% of the total number of players. Compared with the foreign players who account for 25% of "Creation 4", the determination of Youku's talent show to rush to internationalization can be seen. In addition to the contestant dimension, overseas star mentors and behind-the-scenes teams also continued the previous international style: the "Asian Super Star Group" mentors are from China, Japan and Thailand, and the street dance teachers in the training camp are also from Japan, China and the United States; the overseas mentors of "Creation 4" include Amber Liu Yiyun , and Zheng Naixin returns to serve as assistant coach.
In this new international track, the battle for the champions of the idol talent show market in 2021 may start again.
Why has internationalization become the general trend of domestic entertainment talent shows?
2/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2020/2 According to Universal Music Group and Big Hit, team members will be selected through a global audition program that is expected to begin in 2022 and will be launched in partnership with a major U.S. media outlet.
At the same time, Big Hit, Universal Music Group and its record company Geffen Records will jointly establish a new label to be responsible for the affairs of this boy group. "The project will further accelerate the development of K-Pop as a global cultural phenomenon," said Universal Music CEO Lucian Grainge.
The popular BTS directly accelerated K-Pop to become a global cultural phenomenon, stimulating the overseas ambitions of idol markets in various countries. Now, its parent company continues to work with record giants to create a new international idol group, and the action of setting up a label for this indicates that this will be a long-term behavior. In other words, building an international idol team is not just a struggle for domestic entertainment talent shows, but has long been the global trend. Recently, the restriction on South Korea has undoubtedly boosted the internationalization of domestic entertainment talent shows.
22 reported that 2021 is the year of Sino-Korea cultural exchange. In order to achieve consensus, Central Radio and Television Station and South Korea Broadcasting Commune (KBS) signed a cooperation agreement via video on the 22nd. The two sides decided to establish a cooperation mechanism in accordance with the principles of equality, mutual benefit and friendly consultation, carry out comprehensive cooperation in program content, media technology, industrial operation, etc., and promote cultural exchanges between the two countries.
The signing of this cooperation agreement is undoubtedly a tone setting behavior, which means that the ever-confused "Korea ban" may be loosened completely, and Korean dramas, Korean movies, and Korean stars, which have been away from the Chinese market for a long time, may make a comeback. This also expands the market for domestic entertainment talent shows that are scrambling Southeast Asia and accelerates the future overseas travel process of Chinese idols.
Thanks to similar cultural aesthetics, Thailand, which has a huge young user base, has contributed a lot of attention to the new generation of Chinese idol artists. The talent show has accumulated a lot of fan base for domestic idols as early as when it first appeared. In 2018, "Idol Trainee" became popular in Southeast Asia, including the mentors Zhang Yixing and Lehua's popular trainees were enthusiastically sought after. "Creation 101" of the same year also received high attention. Two Thai artists, Yang Yunqing (Sunnee) and Li Ziting , made their debut successfully.
20, idols produced in domestic talent shows still achieved outstanding results in overseas markets, including Thailand. According to fan statistics, last year's "Youth 2" was on the hot search of Twitter nearly 300 times and was called the international "explosion" by netizens."Youth 2" became popular on Twitter and YouTube. At the beginning, it attracted a lot of overseas attention with its high international popularity of Thai mentor Lisa. As for "Creation 3", which was broadcast later, the most popular Thai contestant Zheng Naixin. In order to help her debut, the fundraising amount of Thai fans can almost compete with Chinese fans.
can be seen that the traffic blessing brought by high-quality overseas mentors and overseas contestants can be seen with the naked eye, and it has indeed made the overdeveloped and increasingly homogenized domestic idol talent show see new hope, and the positive trend of domestic entertainment talent show internationalization is significant. But the problems faced by wanting to create a global talent show and run an international idol group are even more complicated.
suffered a dimensional reduction hit by overseas players, and the domestic entertainment talent show still needs to "fight" for themselves
Now, the speed of star-making has risen sharply, and a broader global market is undoubtedly a better choice.
Whether it is the early layout of the Korean talent show or the batch copy of the domestic entertainment talent show, it has accelerated the internationalization of the talent show. But compared to the outward expansion of the Korean idol market, domestic entertainment talent shows are more like a harvest of overseas traffic. If the fundamental problems of the domestic idol market are not solved, it may still be difficult to escape the fate of drinking doves to quench thirst. The invited "foreign aid" has become a "miscellaneous mirror".
After the two episodes of "Creation 4" were broadcast, netizens' reactions to contestants at home and abroad were hugely different. On the one hand, overseas contestants such as Mika, Qinglian, and Zando won unanimous recognition from the audience with their super strength and super high appearance; on the other hand, local contestants have been criticized for their childishness, greasiness, and low emotional intelligence, and the biggest flaw is that they lack strength.
Of course, domestic players not only seem to be inferior to others in comparison. In the less obvious comparison of "Youth 3", the performance of local players is not satisfactory. Although the program started with a full-mix gimmick, emphasizing its focus on strength, from the initial stage, the contestants were seriously inflated, the program editing was slow, and there were many points in the competition system. The frontal battle of the two idol talent shows "Getao" was finally only in return for netizens' heartache that "domestic entertainment is over".
To sum up, on the one hand, the absorption of overseas contestants and mentors has indeed injected new vitality into the increasingly homogeneous talent show, forcing domestic entertainment to evolve. But on the other hand, the domestic idol market is still in the stage of seeking self-sufficiency. The reduction of idol threshold does not mean that the standards are lowered. If you are rushing to run away before you learn to leave, it is no wonder that netizens regard talent shows as comedy shows.
In this case, foreign players did let domestic entertainment players see the "differences in the world", but to really narrow the gap, you still have to return to the players' strength training in a clichéd manner. You can complete your own servitude first to achieve true cultural output.
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Topic content: The internationalization of talent shows has become a general trend, can domestic entertainment break the situation with this?
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