The people born in Liangjiang are honest and tough, but their consumption concepts are avant-garde and open, supporting Chongqing's economy to rise and successfully selected as the first batch of international consumption center cities.

The mountain city of Chongqing has a rugged terrain and is extremely "magic".

The people born in Liangjiang are honest and tough, but their consumption concepts are avant-garde and open, supporting Chongqing's economy to rise and successfully selected as the first batch of international consumption center cities.

According to statistics, the total amount of Chongqing GDP in 2021 reached 2789.402 billion yuan, ranking fifth in the country. Among them, the total retail sales of consumer goods was 1396.77 billion yuan, an increase of 18.5%, ranking third in the country in terms of scale, second only to Shanghai and Beijing.

Based on this, Chongqing's business has developed "wildly", five old business districts have gathered into the core, emerging business districts have blossomed at multiple points, and at the end of 2021, it has jumped up due to the implementation of the three major commercial projects of Central Park .

2.0 period Jiefangbei business district was broken, Guanyinqiao business district , Yangjiaping business district , Nanping business district and Shapingba business districts rose one after another, and Chongqing's multi-center city pattern was formed;

3.0 period The five traditional business districts have changed, and the focus of urban development has expanded. The emerging business district represented by the Daping business district where Longhu Chongqing Times Tianjie is located has begun to emerge and seize the passenger flow of old-fashioned business districts;

4.0 period That is, after 2017, Chongqing's business entered the era of stock, and the focus of development has ranged from quantity to quality: on the one hand, characteristic incremental projects have been opened one after another, and on the other hand, existing projects have made breakthroughs and innovations. new volume has the third largest in the country, and emerging business districts have risen strongly

According to the big data monitoring of Wingshang.com , from 2010 to 2021, the overall proportion of new volume and quantity of Chongqing shopping centers in total stock has been declining year by year. Among them, due to the impact of the epidemic in 2020, this proportion dropped sharply to single digits.

But in 2021, the Chongqing commercial market began to recover. According to statistics from Yingshang.com, Chongqing opened 25 new commercial projects in 2021, with a total of 2.1718 million square meters of new volume, ranking among the top 3 in the country. Among them, as Chongqing goes north, a total of 7 new commercial projects have been opened in the northern district, and the size generally exceeds 100,000 square meters. Emerging business districts such as Chongqing Guang Business District, Central Park Business District, Lijia Business District, and Longxing Business District have risen strongly.

It is worth noting that most emerging business districts that have emerged in recent years are concentrated in Liangjiang New District, Chongqing. It can be seen that based on the identity of the first national-level new district in the inland area and relying on favorable policies such as the Chengdu-Chongqing Twin Cities Economic Circle and the international consumption center city, the increasingly strong commercial vitality of Liangjiang New District undoubtedly has become the largest dark horse in Chongqing's commercial market.

◎Distribution of Chongqing Business Circle Image source: Yingshang tech-City Commercial Map

. In the era of " in-volume ", commercial projects have also started the "volume king" model, and they all want to stand out in the fiercely competitive market. Therefore, in the new commercial projects in Chongqing in 2021, a distinctive benchmark project emerged:

Chongqing Halo Shopping Park Business and nature "unboundary" blend

• Opening time : April 23, 2021
• Commercial volume : 170,000 square meters

As the first landing project of the Hori Hori series, ChongqingHori Shopping Park adheres to the "sustainable development" values ​​of Hong Kong Land and creates a 42-meter indoor three-dimensional vertical botanical garden "Muguang Forest". (on the list of Yingshang.com "2021Q2 quarterly hot shopping center list" )

Chongqing Starlight 68 Plaza B Hall

conveys cutting-edge "trendy" trend

• Opening time : August 12, 2021
• Commercial volume : 75,000 square meters

project has created the largest 360-degree panoramic columnar aquarium indoor in the Asian shopping center, and introduced the first store in Chongqing, golden goose Chongqing first store, self portriat Chongqing first store, BO flagship store and other light luxury brand flagship stores to meet consumers' forward-looking consumption needs. The

project has created the largest 360-degree panoramic columnar aquarium in the Asian shopping center, and has introduced light luxury brand flagship stores such as AMI Chongqing First Store, Golden Goose Chongqing First Store, Self Portriat Chongqing First Store, BO flagship store, etc., to meet consumers' forward-looking consumer needs.

Jinke Center·Yue FUN

Jinke business milestone work

• Opening time ml2: September 19, 2021
• Commercial volume : 30,000 square meters

Jinke Center·yue FUN is located in Jinzhou Business District, Liangjiang New District, Chongqing, and the project positioning is "24H Grier waves of the Tide" is a high-quality lifestyle block built around cutting-edge lifestyles such as "24H economy, first-store effect, cultural scenes, aesthetic life".

Longhu Chongqing Park Tianjie

Create "City Forest Center"

• Opening time : December 30, 2021
• Commercial volume : 140,000 square meters

Longhu Chongqing Park Tianjie adheres to the concept of "nature, life, and common growth" to create a "urban forest center", and introduces more than 150 Longhu Chongqing Park Tianjie custom stores and city flagship stores, more than 100 first-listed brands in business districts, more than 50 Longhu Longhu first-entered brands, and more than 10 cities first-entered brands.

tune-changing drama has started, and the old-fashioned business circle is revitalized

Although the overall business development of Chongqing is improving, the vacancy rate of Chongqing shopping malls in 2021 increased slightly year-on-year. According to statistics from Yingshang Cloud Think Tank, the average vacancy rate of Chongqing sample shopping centers in 2021 was 10.64%, and the highest vacancy rate was 66.67%.

In terms of opening and closing stores, the new store opening rate in Chongqing in the first half of 2021 was 13.3%, the new store opening rate was 11%, the new store opening rate in the second half of the year was 14.7%, and the new store closing rate was 14.1%. The switch store ratio decreased from 1.2 to 1.04, and the expansion and contraction of each brand gradually tended to be balanced. Behind the vacancy rate and switch store data, there are not only reasons why brands are cautious in entering shopping malls, but also factors such as shopping malls actively adjusting and seeking breakthroughs.

On the one hand, the waves are coming in full swing, and on the other hand, consumers are having difficulty consolidating. Old business districts have to make changes to cope with the ever-changing market. 2021 can be said to be the first year of the adjustment and reform of the five traditional business districts in Chongqing.

Jiefangbei Business District

021, Chongqing Times Square first cooperated with Bulgari to cooperate with Serpenti serpenti serpentine lighting art installation activities, and then introduced two major brands MaxMara and Saint Laurent.

In June 2021, Longhu signed a contract with Chongqing Sun and Moonlight Center Plaza, one of the largest shopping centers in Jiefangbei business district, to create a flagship commercial sky street, and officially renamed it to Chongqing Longhu Peninsula Sky Street (tentative name).

In December 2021, PARK108 Cathay Youhuo City Plaza welcomed the first store in HARMAY Huamei in Chongqing, accelerating the pace of laying out new retail brands.

In 2021, Chongqing Department Store and Alipay cooperated deeply to open up the integrated online and offline sales chain. The online sales reached 450 million yuan in the first half of the year, entering a fast channel for digital reform.

In addition to the adjustment and upgrading of traditional shopping centers, Jiefangbei business district also undergoes urban renewal at the same time. Following Shancheng Lane , Daijia Lane, which relies on the renovation of the old city community, has become another internet celebrity check-in point; after five years of transformation, the "rebirth" was opened to the public again on September 30, 2021.

Guanyinqiao business district

Guanyinqiao business district in 2021 is "studded with stars".

First, Chongqing Starlight 68 Square has started the tenth anniversary adjustment. On March 21, LOUIS VUITTON Louis Vuitton Chongqing Starlight 68 store opened, and then Van Cleef Arpels Van Cleef & Arpels (Chongqing first store) , CARTIERCartia (full category stores) , TiffanyCo. Tiffany (Latest image flagship store) , DOLCEGABBANA and other top heavy luxury brands have entered the market strongly.

After that, Starlight 68 Square opened grandly in September 2021, creating the largest indoor and 360-degree panoramic cylindrical aquarium "Starry Ocean Starlight Underwater World" that can accommodate 1,500 tons of seawater, currently the largest indoor space in the Asian shopping center, and a 360-degree panoramic view surrounding the columnar aquarium.

In addition, Longhu Chongqing Beicheng Tianjie has also adjusted its internal brand business formats. After deeply understanding the needs of the new generation of consumers, it has introduced trendy brands such as the Beast-style Chongqing First Store, the Chuu Southwest First Store, and the Yuchajia National First Store to further deepen into the young consumer market; Guanyinqiao Darongcheng has transformed and upgraded its facade.

Longhu Commercial first entered the Auto Broadcom section. It is a new upgraded product of Longhu Xingyuehui . It is positioned as a refined and complex business, and plans to have diverse catering, leisure and entertainment, children's parent-child, retail, life services and other business formats. Through the three major scenes of family, business, and leisure and entertainment, we create a lifestyle for self-pleasing in the north of the city and interpret the ideal life of self-pleasing in the north.

T CITY Taoyuan Tiandi Shopping Center

• Project address : May 2022
• Commercial area : 100,000 square meters
• Project address : Chongqing Yubei District Airport Area

T CITY Taoyuan Tiandi Shopping Center, with a total construction area of ​​183,000 square meters, consisting of mall + Taoyuanli neighborhood. With the concept of "Gathering and Good Times of Life", it integrates three major scenes: "parent-child growth and companionship", "family gathering and interactive center" and "enjoy the living space";

creates six major highlights including panoramic column-free space, the first 100 square meters of luxury maternal and child space, park-style scene consumption space, three-dimensional fashion ecological parking building, Chongqing's first electronic interactive screen over 100 square meters of ground, and Fantasy Ocean Children's Park, etc., striving to bring consumers "the first experiential ecological shopping park in the airport".

Chongqing Jiangjin Wanda Plaza

• proposed opening time : 2022
• Commercial area html l2: 128,600 square meters
• Project address :

project is characterized by three innovative experiences of scene, content, and technology, creating a city-level commercial weather vane integrating four major centers of culture, tourism, social networking and life. It gathers 10 major stores, more than 100 first-time brands and city flagship brands, covering all business formats such as shopping, catering, leisure, and entertainment, forming a one-stop consumption for food, drink, play and fun.

Overall, Chongqing's commercial focus will be concentrated in emerging business districts in 2022. At the same time, it will continue to accelerate the construction of international consumption center cities and the Chengdu-Chongqing Twin Cities Economic Circle, increase the investment in night economy , urban renewal , culture, business and tourism and other tracks, and explore the vitality of urban commercial vitality in all aspects and throughout the whole period.

Never-night mountain city, night consumption continues to release

Chongqing has been ranked first in the list of top ten cities with the influence of night economy in China for three consecutive years. Faced with the huge market of night economy, Chongqing will accelerate the development of Chongqing night economy in the next five years, and promote the upgrading of the city's night economy. By 2025, a core area of ​​night economy will be basically built and 10 high-quality night economy demonstration zones will be created.

Exploring the multi-faceted nature of Chongqing's cultural, commercial and tourism

The continuous influx of tourists and more and more Internet celebrities have confirmed the prosperity of Chongqing's tourism industry. According to statistics, in 2021, Chongqing achieved an added value of 107.609 billion yuan, a year-on-year increase of 9.9%.

Chongqing's emphasis on cultural and tourism commerce has a traceable perspective.From Eling Erchang to Chongqing Shibati Traditional Style Zone, Chongqing revitalizes old buildings through urban renewal, gives them cultural and historical attributes, and creates characteristic cultural and tourism commerce; and the entry of Sunac Cultural and Tourism City brings more development possibilities to Chongqing's cultural and tourism commerce.

According to the Chongqing Municipal Culture and Tourism Commission, Chongqing will invest nearly 370 billion yuan from 2022 to 2024 to support the development of 98 municipal key cultural and tourism industry projects, including 43 projects under construction and 55 planned construction projects. The "realization and rooting" of these projects will effectively promote the construction of Chongqing's culturally strong city and internationally renowned tourist destinations.

is adjusted and modified again. Chongqing commercial transformation is replaced

With the rapid development of new businesses in 2022, existing businesses are not willing to lag behind, and have started a comprehensive adjustment and reform pace.

At present, in the Jiefangbei business district, Cathay Plaza and Chongqing Times Square have started adjustment and reform work since last year, and this year they will continue to respond to market changes in the attitude of adjustment and reform. Chongqing's first shopping center, Metropolitan Oriental Plaza, will also undergo a thorough renovation in 2022, including the renovation of the building's facade, traffic lines and indoor space, as well as the project positioning and brand formats.

In addition, new and old projects such as Changjiahui Shopping Park , Longhu Chongqing Times Tianjie, THE OVAL Yiao Tiandi, Guanyin Bridge Darongcheng have also launched adjustments and reforms, taking the initiative to respond to changes and resist the pressure and challenges brought by the market.

mountain city Chongqing is breaking the limitations of urban commercial development with its unrestricted "barbaric" growth, and welcomes the changes in the international consumer market structure with its young and vigorous vitality.

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