In the past few years, it may not be difficult to transform from an amateur into an internet celebrity due to the rapid development of the Internet and a number of social platforms.
But you have to rely solely on managing Facebook fan clubs and self-media marketing, so that each MV can exceed tens of millions of clicks on YouTube on the audio and video platform, defeating many superstar singers. Moreover, the total number of clicks has exceeded 460 million. I dare say that only they can do it! They are "911 "!
So what if I don’t have an orthodox background? We are the materials for the day group!
911 (911, Nine One One) is a rap group in Taichung, Taiwan, composed of three people, Hong Yuhong (Spring Breeze), Chen Haoyu (Onion), and Liao Jianzhi (Jianzhi/KEN-G). Compared with other singers' success, they have gone through singing competitions, Pub resident singing or record company training. Jiuyiyi's background is very unorthodox. They have never received professional music training at all, and they make steel by making all the methods.
7 years ago, Jian Zhi and Onion, who were not yet 18 years old, took advantage of their spare time to squeeze into the shabby tin house of Taichung City to learn arrangement. Jian Zhi, who founded a rap club in high school, said: "I have to write a song a day, and I have to hand in 30 songs a month. I also write songs about stinky tofu, mosquitoes, air conditioners and plugs, and write whatever I see..." At the same time, Onion also learns musical instruments on the Internet, and such days last for a year.
"Everyone gave up, only the two of them stayed, and their perseverance was amazing." Xiao Fengji, the head of a mixed-race entertainment studio with Jiuyi, said that most young people are interested in music, but very few can really work hard. He found Chunfeng, who worked in the underground finance industry at the time and was also interested in music, and the day happened to be September 11, and the group name was named "Jiuyi". The main division of labor is the spring breeze lyrics, onion composition and music production, Jianzhi choreography and stage supervision, and the group has gradually become popular in major nightclubs and commercial performances.
7 years from the temple fair to the Golden Melody Award
In the early days, they performed silently in various parts of Taiwan without the support of a record company. They chose not to capture Taipei first, but to start from Taichung , heading south, nearly 400 events a year. Many celebrities think it is too rural, and most of them come here, who mainly focus on "Taiwanese flavor", and travel to big towns, including Pingtung Black Tuna Cultural Tourism Season, Chiayi Dongshi Summer Festival, etc. In just a few years, it has become a popular fan of all over Taiwan who are rushing to perform. The number of fans, mainly primary and secondary school students, spread like a virus and was named "Central and Southern Sky Group".
streaming music platform kkbox announced the first half of this year [hot search keyword rankings], and Jiuyiyi also threw Jay Chou and Mayday behind, and won the first place in one fell swoop. At this year's Golden Melody Awards, they not only won the Best Singing Group, but also won the ratings championship with a maximum 6.11 rating per minute, far exceeding other singer performances such as , A-mei Zhang, , soda green, , etc. What is the red color of
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911 belongs to the "Taiwanese hip-hop " style, combining electronic dance music , hip-hop, rap and other elements, and is regarded as a mixed music. One of the reasons is that it can capture the contemporary popular flavors of hip-hop, rap, and electronic music styles. Taking the work "Jiu Si Wusan" shortlisted for this year's Golden Melody Awards as an example, the title song "9453" inherits the "EDM (Electronic Dance Music)" and "Trap" songs that have been unsatisfied in the world in recent years; including "Harlem Shake" produced by DJ Baauer in 2013, which once launched the "Harlem Shake" dance moves around the world, and "Hangover", a famous American rapper, joined hands with "Hangover", which has achieved a reading rate of more than 200 million. They have all become famous for this type of music.
But the popular melody of brainwashing still needs to be matched with lyrics that touch the heart of the people to resonate. By analyzing the lyrics of Jiuyi, it is not difficult to find that their Chinese and Taiwanese dual vocal cord creations sing the true words of Loser from the bottom of the people in various industries in a blunt and unreliable way.For example, "9453" named after the Taiwanese homophonic "Is Yousong" sings: "Give me a holiday, I'm so angry that I'm so angry. Please help me arrange a vacation this weekend, okay?" There are also bold and explicit lyrics like Taiwanese confession, such as the lyrics of "The Infatuated Man": "I'm a infatuated man who loves you and loves you and wants to die. You are willing to hear my heart sing for you." It's full of Taiwanese flavor, and people can't forget it when they hear it. It is definitely three words, follow! Earth! Qi!
911-Infatuated man MV
"This generation of young people experience many freshness and happiness, but it is ironic that in real life, they have to tenaciously resist the unfriendly society of low-paying and high-working hours. At this time, the attacking losers will naturally find a real way out." Li Mingcong, assistant professor of the Department of Sociology at National Taiwan University, said that the lyrics of Jiuyi are almost straightforward without being verbal, and are often rough, reckless, and even politically incorrect. Even in love songs, inelegant words such as "Lin Bei" will appear. "What they show is a sincere attitude of the non-elite class." Another key to attracting young fans is that they make a fortune through the Internet. Music producer Chen Zihong said that in the past, music exposure had to be exposed by record companies, but now there is an audio and video platform, so you can edit and upload videos by yourself. In addition, singers used to focus on image management, "but now singers who are ungrateful, tell the truth, and have no celebrity flavor are more popular."
enters the Chinese market with a high profile
now "Nine One" appeared in Beijing on October 26 a few days ago to hold its first concert, releasing the new song "I am the Champion", and entering the mainland Chinese market with a high profile.
When the media visited, Jiuyi was asked that many Taiwanese lyrics in the song talk about the local culture of Taiwan. Will you be worried about the cultural barrier? Jiuyi revealed that the proportion of Mandarin songs will be increased in the future, and the League member Jianzhi responded more generously: "Music is not divided into languages. I will use the local dialect of Chengdu, and then combine it with Minnan dialect and Chinese. I think it is very interesting."
attached the "911" classic song MV to the text! Let’s have fun with Jiuyiyi through the screen first!
(Some of the above text is compiled based on online information, and the pictures and videos are from the Internet)
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