text/Ma Qingyun
On the morning of April 15, the variety show "Queen" Xie Na released a message on her media platform. The new book "Na is a place illuminated by light" was launched and began to be sold to the public. In this message, the official sales link is directly posted. Xie Na's ability to sell goods, especially her ability to sell her own goods to her fans, has become the focus of everyone's attention.
As of now, Xie Na's "carrying message" has received strong support from many celebrities. As of now (5 pm on the 15th, the same below), Xie Na's status has formed 55,701 effective forwardings. The celebrities involved in the forwarding and promotion include Zhao Liying, , Li Chen, , and Huang Xiaoming.
Among them, Zhao Liying has helped to form 31,821 reposts so far, and has formed more than 110,000 likes. Li Chen is currently ranked second, helping to form 4381 forwardings. Huang Xiaoming helped to form 3974 forwardings. Many celebrities have supported her. What is the sales volume generated by Xie Na’s “official sales” behavior to her fans?
As of now, this book "Na is the place illuminated by the light" has achieved sales of 4312 books. There are currently two voice views on this sales figure. The first one is relatively negative, believing that Xie Na has 120 million fans and has helped promote the promotion with many celebrity friends such as Zhao Liying, Li Chen and Huang Xiaoming. Faced with the forwarding volume of more than 55,000 people, she can only form a sales quota of more than 4,000 books, and her ability to sell goods is really poor. Behind the sound of
, doubts about the real ability of celebrities to sell goods are formed. Some anchors who sell tens of millions of yuan in sales will still be so powerful after dehydration? Of course, there is a second sound. This voice believes that the sales figures of the book "Na is a place illuminated by the light" cannot be used to speculate on the real ability of celebrities to sell goods. Celebrities' past products were all fast-moving consumer goods. This time, they are not fast-moving consumer goods books, and there are limited readers.
In fact, judging from the sales results of the book industry, Xie Na's new book has sold nearly 5,000 copies in less than one day, which is a very good industry achievement. Many book authors will never be able to achieve so many real sales in their entire lives. This is not a joke, it is the truth of objective existence. Books are indeed not fast-moving consumer goods. Consumers who are willing to sit down and read quietly are far less than those of fast-moving consumer goods.
In the publishing industry, except for some top authors, other middle and tail authors (dividing authors by sales is itself worth discussing) single-item books are basically not good. If you can sell tens of thousands of copies of a book, it is already a hot-selling content. There are many new books by authors, and the starting print volume is only around 1,000 copies. Many well-known writers' new books will not print more than ten thousand copies.
In the era of fast-moving consumer goods on the Internet, the number of people who read paper books is rapidly shrinking. For Xie Na's book, in less than a day, many writers cannot sell their products in a year. It really cannot be said that Xie Na's ability to sell goods is poor. In contrast, Xie Na's book "Na is a place illuminated by light" also follows the production route of books, fast-moving consumer goods.
This book tells the "inspirational story" of Xie Na since childhood. It contains many precious photos of Xie Na, and it also contains a long article preface by He Jiong and Zhang Jie. According to the official introduction, the number of words in this book is around 80,000. For a book, what is the concept of 80,000 words? It is reflected in the novel, which is just a booklet with a novella, and even a long one cannot be considered a book.
However, these 80,000-word books are actually the limit of reading numbers for fast-moving consumer goods. For ordinary readers, you can finish reading this book in two or three hours. Only by being stuck at this point in time can this book become a fast-moving consumer goods for fans. Especially the binding strategy of a large number of pictures occupying the number of pages is also a escort for fast-moving consumer goods in books.
According to the official data of the sales platform, Xie Na's official inventory of this new book is only 20,000 copies. Obviously, these 20,000 new books will be sold out in the short term. For Xie Na, this sales result is indeed not dazzling. However, for the book industry, being able to sell 20,000 books at one time has actually beaten a large number of top book authors.
"Na is a place illuminated by light" is of the level and quality of the book, and how beautiful Xie Na's personal writing style is, because the old editor has not yet seen the main content of this book, so he dare not draw a conclusion. Some people may mock Xie Na, and everyone has written books. In fact, no matter how the content and writing of the book are, for celebrities, it is already a positive value to be able to calm down and write these 80,000 words. It might be a great thing if everyone can write something seriously and read something.
