Author | Mao Ge
Source | Big Cat Finance
01
In the past two days, a group of "famous mouths" in Taiwan (hereinafter referred to as Taiwan) in my country have become popular.
variety show " Kangxi is Coming " was suspended, and the variety show declined. Unexpectedly, the lack of variety show sense of TV stations made financial and political commentary programs add up. If these shows are connected, it will be more interesting.
In a TV program, three famous financial experts talked about the investment in wine together, and the comparison was mainly between Moutai, Wuliangye and Kinmen sorghum in Taiwan. When talking about the prices of wine in the mainland, financial expert Mr. Qiu Minkuan said: The more recession the people are, the better the wine is sold, because you are in a bad mood, so you have to drink some wine and have fun.
Then he began to talk about the joke "seriously" of "Mainland people need to borrow 1,300 yuan of Wuliangye to relieve their sorrows" . The "senior media person" next to him, Mr. Huang Shicong echoed repeatedly and asked a few words from time to time.
I really don’t know what he is thinking!
Because just two days ago, Mr. Huang commented on "pei" (Fu)ling pickled cabbage in another program. The stock price plummeted because of bad performance, and bad performance was because mainlanders can't even afford to eat pickled cabbage, which is worthy of vigilance.
A bag of pickled vegetables ranges from 1.8 yuan to 2.5 yuan. Can you afford to drink 1,300 yuan wine, but can't you afford to eat pickled vegetables for 2.5 yuan? It's not easy for these two people to talk so harmoniously.
Fuling The people have a "gratitude" towards Mr. Huang, because of their criticism of Mr. Huang, everyone knows that "Fu" is pronounced fú but not péi.
. Mr. Huang argued in many programs that his remarks were taken out of context by "sorrowful people". He just said that "someone can't afford to eat pickled vegetables", but if he makes the "depressed mainlanders" happy, he will be "a merit."
is complacent and proud of himself as being on the hot search. He even left the address of the TV station on the Facebook page. welcomes everyone to send him pickled vegetables .
After all, a bag of "pickled vegetables" allowed him to successfully maintain his exposure.
But he may be afraid of leaving behind dark history. The program team removed the "can't afford to eat pickled vegetables" in the videos on the Internet, but was used by the program "drunk sorrows by drinking alcohol" as a promotion, and he was also eaten tofu.
02
However, "can't afford to eat pickled vegetables" is not a new joke. After all, in the eyes of some Taiwanese media, "mainland people can't afford to even eat tea eggs."
This "senior" Gao Zhibin said when he wanted to "go to the mainland west" to make a "strategic reference" for some food operators in Taiwan that "Tea eggs are actually unaffordable for ordinary people, (because) the per capita income is very low" .
and in the program, he told a vivid story about the success story of Master Kong : the four brothers who lost money were so bad that they decided to make instant noodles because "eating instant noodles at the Shenzhen Railway Station, which attracted 50 or 60 people." .
Not only that, after analysis, this "expert" also came to an astonishing conclusion: the affordable food in in Taiwan is not necessarily affordable for mainland people.
"one shot and three sounds" are the example, so everyone simply won't hold anyone's arms around.
△Luo Kunping (Editor of the Automobile Website): Young people in the mainland don’t know what Porsche
△Yu Meiren (Host): There was no Ching Ming Festival in the past, and there was only Ching Ming Festival
Program Guests: The funeral culture in the mainland is very chaotic, because there was nothing in the past, and they are now working hard to communicate with Taiwan...
In addition to belittle the mainland, of course, they also have to uplift themselves, and the most commonly eaten tofu is Elon Musk .
△ Huang Chuangxia (senior media person): When Musk first entered the field of rocket launch, NASA looked down on him. Musk was in Taiwan at that time. I heard that Taiwan’s “Chinese Academy of Sciences” had sounding rocket . Taiwan has rocket technology. His first step in technology was that Taiwan and Musk had close communication several times. did so many rockets, which was taught by Taiwan to .
△《57 Money Explosion》: "Taiwan's Light Flying to the Sky", Musk's Falcon 9 rocket has the words "Taiwan" appeared on, and many of the rocket's parts are from Taiwan. Analyst Jiang Wensheng used the "Light of Taiwan" to analyze the relevant "aircraft and aerospace stocks" were about to explode.
03
And this is just the tip of the iceberg of all kinds of weird remarks. Why are there so many
?
Many "experts" who make a fussy word may never come to the mainland in their entire lives. All of them are based on stereotypes. If they are not stereotyped, they may be truly mentally retarded. On the other hand, some people deliberately "open their eyes to tell lies" in order to express their positions. The rest is "competition".
Some local congressmen said, "The speeches of the TV station's various "three whites" (white eyes, idiots and white thieves) should have been under control for a long time." However, it cannot be controlled because there are too many TV stations in Taiwan.
Taiwan has 5 wireless stations, 171 wireless radio stations, 123 satellite radio stations, 299 channels, providing radio and television programs to 23 million people across the island. There are only so many people, how can we get the ratings? All TV stations are trying their best to compete for the audience. Before
, you could rely on TV series. Qiong Yao drama can be said to be a variety of viewership guarantees. popular drama can become a money tree, and , the protagonist of popular drama can become a money tree. You see, after the Taiwan TV series " New Legend of White Snake " became popular, CTV continued to add CPs of Zhao Yazhi and Yetong and continued to film "The Sea of Negroes", " No. 1 Flowers" and " Emperor's Flowers " in the "Three Flowers Series".
and idol drama was once the weather vane of the TV industry in Taiwan.
In the era when variety show was popular, there were not too many variety shows on major TV stations. TV stations or ace programs had strong star-making ability. Not only can the host become popular, but also special announcement artists can gain a fixed audience group.
However, with the increase in production costs and the entry of some famous program hosts into the mainland, both idol dramas and variety shows are declining, and "selling programs" has begun to become "buy programs". For example, after "Kangxi is Coming", the S and Cai Kangyong after the suspension of broadcast, basically the programs are broadcast on the mainland's online platforms, and the Taiwanese version is introduced from the video website.
This year's only Taiwanese drama " The Distance between Us and Evil" also has a profound description of the fierce competition between Taiwan TV stations.
And the advertiser is moving.
According to data from Taiwan's Information Industry Ceremony Research Institute, the advertising channel that the top 500 advertisers were most willing to invest in in 2015 was Facebook, accounting for 66%. While the willingness of traditional media to place advertisements declined, the real delivery of real implementation was also decreasing. How to ensure the ratings of
? The weird comments about making outstanding appearances are here. Moreover, strange remarks are a "win-win" for TV stations and speakers. The TV station deliberately gains ratings, and the speaker can sell his weird views many times like Huang Shicong, thereby obtaining higher traffic, and then more TV stations deliberately invite him.
To put it bluntly, it is all business.
