When the shopping carnival of Double 11 last week came to an end.
This week's rights protection incident has hit the hot search list.
pre-sale is more expensive than spot stock. L'Oreal is accused of cheating consumers, which is probably the most lively rights protection incident at the moment.
" spot price is nearly 200 yuan cheaper than pre-sale, this is not a scam, "
Collection of the timeline of the event
On October 20, the L'Oreal Ankle mask was sold for 50 pieces, 429 yuan. It is called "the biggest strength of the year".
During Double 11, L'Oreal issued a large number of coupons over 999-200, and consumers bought 50 pieces of the same mask for 257 yuan.
On November 12, the Black Cat Complaint Network initiated a collective complaint against the issue of price reduction in Paris L'Oreal activity.
November 16, media reported that L'Oreal was accused of cheating consumers
November 17, L'Oreal customer service responded to the price refund: Li Jiaqi is also a worker
On the same day, Li Jiaqi and Viya issued an official statement that if the L'Oreal brand fails to provide a reasonable solution within 24 hours, the bottom-up solution will be enabled.
In addition, cooperation with L'Oreal will be suspended until the incident is properly resolved.
At 2:00 on November 18, L'Oreal explained the Double Eleven promotion mechanism.
Netizen: Saying it means not saying it.
November 18 at 16:00, People's Daily commented on L'Oreal incident : consumers cannot apologize
November 18 at 20:00, l'Oreal announced the solution to the mask price difference incident.
Netizen: Cut another wave of leeks.
November 19th, New CCTV commented that L'Oreal aroused public anger: What is more important than apology is the action
The core of all controversy is "the biggest strength throughout the year".
Officially also deleted related content
The point of consumers’ demand is “refund price difference”.
price difference is different from using a coupon of 200 yuan to consume. The price difference is purely refunded to consumers. If you use coupons to consume, there will be some profit in the sales of 200 yuan.
Some consumers think that this solution is simply outrageous. If you don’t write the minimum for the whole year, it probably won’t be a big deal. The current solution requires consumers to take your consumption coupons for secondary consumption. If you are waiting here, you want to spend twice on Double 11, which is too immoral.
Someone pointed out that the two top anchors had official seals in their statements.
L'Oreal brand's statement on the price of facial masks during the November sale, L'Oreal did not stamp any official seal, which seemed insincere.
According to previous media reports, more than 30,000 people have collectively complained that L'Oreal has "deceived consumers."
In the live broadcast replay on October 20, the monthly sales of " L'Oreal Ankle Mask" were 20W+ and 60W+ respectively, which also shows the popularity of this product during Double 11.
As of 18:40 on November 19, Black Cat complained about L’Oreal Paris false propaganda, with a total of 31,219 complaints and a collective handling rate of 10.55%. In the collective complaint initiated by
, the rights defender demanded to make up for the price difference.
In the rights protection suggestions, I did not buy it for the solution to the mask price difference incident announced on November 18, and asked L'Oreal Paris to refund the price difference, false publicity, and no coupons.
. There are many netizens who leave messages under L’Oreal’s official microscope, who are over 799 and less than 999.
In this incident, for example, everyone knows in advance that there are full discount coupons. I bought a 799 product and wanted to use a full discount coupon of 999-200, so I could get the order to 999. When he used a 200 yuan coupon, the payment was still 799.
Some people also say that single products are the lowest price but not the lowest price for large-scale consumption.
's maximum strength throughout the year can also be understood as, without saying the lowest price on the entire network.
If consumers who only purchased the L'Oreal amphibole mask item separately, they have indeed enjoyed the "lowest year-round" item.
In Zhejiang Consumer Protection Committee responded to the L’Oreal incident, had a lawyer's opinion. L’Oreal claimed that locking the live broadcast room of experts is "the biggest force throughout the year". According to general understanding, it should mean that the price of the product reaches the lowest level in 2021. Later, L'Oreal issued large coupons, resulting in the purchase price of consumers in the brand's own live broadcast room far lower than the price of the expert live broadcast room, which is suspected of false publicity.
Double 11 shopping routines are too deep
In many consumers' concepts, every year Double 11 is the time when the product discounts are "maximum" this year. Taking the opportunity to "stock up" is a kind of careful calculation.
" Missed and wanted to for a year" has become a slogan of many businesses.
With the arrival of the shopping peak season, consumption problems arise one after another.
Many consumers stayed up late to pay the deposit. After paying the final payment, they found that the spot discount was the same as before Double 11.
On November 18, China Consumers Association released the 2021 "Double 11" consumer rights protection public opinion analysis report, with outstanding price disputes, false shipments, platform issues, etc.
Consumers cannot escape the routine, so how should we take the path to protect our rights?
