Zhitie (public account: zhidxcom)
text | April
Introduction: In less than 6 hours, Apple will launch the most important product series of this year, iPhone 7. Previously, after media reports and leaks, information about the new color scheme of iPhone 7, no headphone jack, no 16GB memory, etc. has become a public secret. But these are not just the entire iPhone 7. At the last moment before its official debut, Zhitiao learned from the exclusive source that the biggest innovation breakthrough of iPhone 7 is actually not these.
In terms of "Home button", "waterproof card slot", "dual camera truth", etc., the last piece of puzzle about iPhone 7 , Zhitiao (public account: zhidxcom) is now complete for you.
iPhone 7 was officially shipped on the 2nd of this month. As of yesterday, it was reported that 370,000 units have been shipped from Zhengzhou, Henan to overseas sales areas. As the iPhone 7 approaches, Zhitiao has also obtained a more secret upgrade to iPhone 7 from reliable sources. At the same time, foreign media reported that some people in Vietnam claimed that they had obtained the iPhone 7 real phone. Let us unveil its last veil.
1. Ultimate prediction
1. Home button: Vibration instead of pressing
First of all, in the design of the front panel, the Home button of iPhone 7 will be upgraded from a physical button to an unpressible touchpad, and a Force Touch function similar to that on the MacBook touchpad is added to replace the pressing feeling with vibration instead of. Although it is difficult to find the difference between the two in terms of appearance, you will obviously feel that you can't press it in the actual operation experience, and replace it with the vibration function of Force Touch.
Home button is changed to a touch element built into the screen itself, with an integrated pressure sensing function, supplemented by distance sensor or laser distance measurement. The built-in application software will also add different touch functions.
Some people speculate that the virtualization of the Home button is the first step for Apple to switch to full-frame screens. By next year, the glass version of iPhone 8 may completely cancel the Home button and become a more technological full-frame screen.
From a performance perspective, changing the Home button to touch can reduce movable parts in the iPhone, improve their durability and enhance waterproofing.
In terms of appearance design, without expanding the physical size of the phone, the built-in "Home button" will also provide a larger screen-to-body ratio for the iPhone 7. You should know that "screen-to-body ratio" is an important advantage that domestic mobile phone manufacturers used to PK with iPhones before.
2. Waterproof: SIM card slot rubber seal waterproof grade IPX7
waterproof function is the expectation of many Apple users for iPhone, and its competitors Samsung and Sony all use this as their main demand. This year, we have seen Apple's responses on iPhone 7 and iPhone 7 Plus.
waterproof level upgraded to IPX7, the same as Apple Watch. The waterproof rating of Noete 7 is IP68, which is stronger than IPX7. It means that the iPhone 7 can stay in the water for 30 minutes at a depth of one meter. Generally, it should be fine if the water is inlet during rain, washing hands/bathing, at least it will be helpful if it falls into the toilet. However, if you spend a long period of soaking in water such as swimming, it will still cause damage.
From the appearance design, the most obvious thing is that the SIM tray is rubber sealed.
Previously, Apple's decision to abandon the headphone jack caused a lot of controversy. Some people believe that this move will help thin the body and enhance the waterproof performance of the iPhone.
3, Dual camera: optical zoom Four flash
photo function upgrade is a key project of iPhone 7 and iPhone 7 Plus. The iPhone 7 Plus is most likely to be equipped with a 12 million pixel dual rear lens. The lens is no longer prominent and the zoom function is also improved to ensure that high-quality photos are synthesized.
The two cameras are: 6P wide-angle lens + OIS optical anti-shake + larger pixels, 5P telephoto lens; the combination of the two can realize the ability of optical zoom and light field camera (to obtain shallow depth of field similar to SLR).
In fact, LG, Huawei, 360, cool1 (formerly Coolpad), and Xiaomi have launched a number of mobile phones with dual cameras this year.It mainly provides two functions:
1) uses dual cameras to record the depth of field information of the captured object, thereby simulating the later large aperture (i.e. "background blur") effect. Existing dual camera phones basically have this function.
2) uses the extra camera to assist imaging, and the representative products are Huawei P9 and 360 Q5 Plus.
But for the iPhone 7 Plus, the essential difference from the above-mentioned phones is that the optical zoom function is achieved through dual cameras, rather than relying entirely on cropped digital zoom. That is, after the shooting is completed, you can decide the focus of the photo by yourself, creating a picture that is comparable to a SLR camera and has a shallow depth of field effect. It sounds quite worth looking forward to.
In addition, Plus's lens will also add 4 LED fill lights, two cold lights and warm lights, greatly improving the shooting effect. The color gamut of the new phone screen is comparable to that of the iPad Pro, in line with the quality of the lens.
4, new color system: piano black dark black
, in addition to the performance, the shell color is also a highlight of the iPhone's attention. After all, the overall design is only "fine-tuning", and color has become an important identification symbol for new iPhones.
When the color pursuit of rose gold and rich gold is still vivid in my mind, iPhone 7 and iPhone 7 Plus have decided to use black to attract attention, and space gray may be cancelled. The possible addition of matte dark black and piano black (similar black similar to piano lacquer effect) have already made many Apple fans highly appreciate it. However, the piano darkness was only used in the large storage capacity version in the early stages.
plus silver, gold, and rose gold. iPhone 7 and iPhone 7 Plus will have 5 color versions, and Japanese media have also released five color versions of SIM card trays.
5, chip solution: A10 processor The main frequency is 2.4GHZ
iPhone 7 series will use 2.4GHz to 2.45GHz A10 processor, which is faster than the previous generation A9 processor.
In addition, news leaked that the 256GB iPhone 7 series will use Samsung 3D NAND Flash flash memory technology. (3D refers to stereoscopic storage, V refers to vertical storage, that is, more cell units are encapsulated through 3D stacking technology to achieve the purpose of increasing capacity.)
3D NAND was previously mainly used in solid-state drives, reaching a read and write speed of more than 500M/s. If the iPhone 7 series is adopted, it will be the first time it is used in consumer electronic products.
Apple's A10 chip this year is completely handed over to TSMC's foundry and assembled by Hon Hai Foxconn and Pegatron. The maximum main frequency can reach 2.4-2.45GHz, but considering power consumption and heating, the actual main frequency will be reduced to a certain extent.
6, Wireless headphones: AirPods New communication protocol
As the previous rumors say, Apple will abandon the traditional 3.5mm headphone jack. At the same time, online photos show that the new iPhone will randomly come with a Lightning plug and a 3.5mm headphone reel. Users can also randomly purchase wireless headphones called AirPods, but they will not be equipped with a plug-in.
's decision to abandon the headphone jack has caused a lot of controversy, but some analysts believe that this move will help thin the body and strengthen the waterproof performance of the iPhone.
wireless headphones AirPods may use a wireless communication chip and technology different from ordinary Bluetooth. It is a technology developed by Apple itself and consumes less power, and may be used by Apple in the fields of smart homes, smart cars and other fields in the future.
In addition, wireless headphones AirPods may be positioned at the advanced level. As for the mid-range market, Apple will use the acquired Beats brand to supplement it. If the news is confirmed, the new headphones will definitely not be cheap and will not be given away for free with the iPhone 7.
There are also rumors about AirPods suppliers, including TSMC expected to be the supplier of Apple's wireless Bluetooth chips, while Invada and Zhengwei Precision Industry are responsible for headphone OEM. Based on this, TSMC (2330), Zhengwei (2392) and Invada (2356) will be potential stocks worth buying in the near future.
7, capacity, price, time
undertakes the iPhone 6 trend, and the storage capacity of iPhone 7 has also been comprehensively increased, and the price is still starting from 5,288 yuan, which is a bit like adding more volume but not adding price.
Phone 7/7 Plus will abandon the 16GB version and provide 32GB, 128GB and 256GB.It is said that it is mainly affected by the new functions of iPhone 7/7 Plus, shooting 4K/60fps videos, and the 16GB memory is obviously not enough at this time. Previously, it only supported 4K videos with 30fps on the 6S.
iPhone 7 will also be equipped with a 2GB memory configuration, but iPhone 7 Plus will be upgraded to 3GB memory. In terms of the price of
, according to the quotation of the iPhone 7 series that is circulating now, the price ranges from RMB 5,288 to RMB 7,888. It is estimated that the price of HKD is about HKD 5,588 to HKD 8,188, which is a slight difference compared to the iPhone 6s series. . Apple's autumn press conference will be scheduled for
press conference at 10 a.m. US time on September 7 (1 a.m. Beijing time on September 8), pre-orders will start on September 9, and will be officially launched and shipped on September 16.
In addition, the back antenna of the iPhone is no longer pointing to two horizontal lines, but just rounding the curve of the machine along the edge.
It is worth mentioning that there may be new changes in the warranty policy for iPhone this year.
2. 370,000 iPhone 7s are already on the way
It is reported that most of the assembly orders for iPhone 7 this time were taken by Foxconn, and Pegatron was only responsible for a small part of it. As for the iPhone 7 Plus, it is eaten by Hon Hai alone. Since the important city for assembling the new iPhone 7 series phones this time is located in the Zhengzhou factory of Foxconn and the Guanlan factory in Shenzhen, Guangdong. However, compared with Shenzhen Longhua Foxconn's confidentiality policy, Henan's new policy Foxconn's "performance" is more transparent. Since the first shipment on September 2, as of yesterday, iPhone 7 has shipped a total of 371,000 units.
Yesterday, a reporter learned from Zhengzhou Customs that on September 2, the first batch of Apple new mobile phones were successfully shipped from the port operation area of Xinzheng Comprehensive Bonded Zone, with a total of 84,700 goods and a total weight of 46.69 tons. As of the early morning of the 5th, the customs of Zhengzhou Comprehensive Bonded Zone have continuously supervised 92 new mobile phones, involving 371,000 new mobile phones with a total weight of 211.50 tons. They are mainly transported to the United States, the United Kingdom, the Netherlands, , , Italy and other places.
As for domestic regions, according to previous years' practices, Zhongguancun and Huaqiangbei should be able to get spot stock this Friday. Judging from past records, Apple's new phone sales usually exceed 10 million units in the first week, and 370,000 units are not a big deal.
3. Conclusion
In fact, including the disappearance of the headphone jack, the optimization of the Home button touch type design is likely to be an upgrade or "compromise" around the "waterproof performance" of iPhone 7. Of course, from the previously released iPhone concept phone video, we can see that the front panel of the iPhone will gradually transition to the full-screen glass panel, and the Home button touch type is likely to be the prelude to the full-screen screen of the iPhone 8. In addition, the dark black/piano black replaces "space grey" and there is also a hint of retro flavor. Before the iPhone 5s, black has always been the main color of the iPhone.
To sum up, let's review the most possible performance configuration of iPhone 7:
new A10 processor, 32GB/128GB/256GB three-level storage space, 4.7-inch iPhone 7 is equipped with 2GB RAM, 5.5-inch dual-camera iPhone 7 Plus3GBRAM, which is available in gold, silver, rose gold, dark black and piano black five shell colors, body waterproof ability reaches IPX7 level, 3.5mm headphone jack, Lightning adapter/AirPods wireless headphones, two sets of symmetrical speakers, and light-touch integrated Home button.
Finally, Zhitiao will broadcast the Apple press conference live and latest reports tonight, and then wait to harvest the apples together.
