Recently, SAIC Europe opened its first MG image exhibition hall in Paris, France to welcome the resumption of work across France on May 11. The exhibition hall of MG's brand image is located in the core area of Paris, and is close to the world's popular tourist landmark: Galeries Lafayette, Paris. It uses "Ger vs. C position" to fully demonstrate MG's confidence and strength to "occupy" the global developed market. can be said to be "a small step for MG in France", demonstrating a big step for China's automobile industry from "bringing in" to "going out".
global integration, speed up. As a key battlefield in SAIC Group's internationalization process and a main market for MG's overseas sales, Europe has fallen into a "darkest moment" in the new crown epidemic that swept the world. To this end, SAIC International's Chinese and foreign teams, SAIC MG teams and time raced, donated a total of 1 million medical masks to Europe in the name of the group, of which 100,000 were donated to the French Red Cross. At the same time, SAIC accelerated the process and efforts to expand overseas markets, and completed the construction of the MG brand image exhibition hall in Paris in just three months, injecting "Jeujia" energy into France and the global auto market, working together to overcome difficulties and help recover.
As an international brand owned by the Chinese and is also the "pioneer" of SAIC's global battle, MG holds close to "European standards and global quality" in one hand, and sells hot sales to more than 60 countries around the world with its hard power; innovates the "digital new retail" model, upgrades the online and offline integration experience, and conquers global consumers with technology-driven experience. Such comprehensive advancement has made great contributions to MG's global sales and counter-trend growth. From January to April, MG's cumulative sales exceeded 60,000 vehicles; in April, the monthly sales were nearly 20,000 vehicles, a month-on-month increase of 10.6%, achieving a positive increase in full swing. Among them, MG Overseas soared by 113% year-on-year in the first quarter, and was re-elected as the top international brand in overseas sales.
C bit! Located in the heart of Paris, France, the MG brand image exhibition hall is full of highlights
. It is located in the MG brand image exhibition hall in downtown Paris. It is surrounded by familiar shopping, cultural and leisure landmarks such as Galeries Lafayette and Notre Dame de Paris. It is an absolute prime location. You can enjoy the most beautiful scenery in Paris outside, and you can feel the youthful, sports and trendy atmosphere in the MG brand exhibition hall. Through the "window" of MG brand image exhibition hall, you can feel the younger and more sportier trendy car style, and you can also see the vigorous and upward power of "made in China" cars.
The MG Paris brand image exhibition hall was able to open successfully this time, thanks to SAIC Speed and MG Speed. At the most severe moment of the epidemic in Europe, SAIC maintained its combat effectiveness and completed the signing, addressing, decoration and entry of the car within 3 months. As the world pressed the pause button, SAIC MG continued to accelerate, and showed the strength and responsibility of SAIC Group and SAIC MG to the world with the young energy of always YOUNG. After the "cloud opening" ceremony of the MG Paris brand image exhibition hall, the social media account "MG Motor Paris" became more than 100,000 yuan in just half a day, and obtained more than 100,000 sales leads, attracting nearly 100,000 fans to follow.
Currently, there are MG brand image exhibition halls in developed automobile markets such as the Netherlands, Austria, and the United Kingdom, and they are all located in the "golden" areas of popular cities. Taking the UK as an example, the MG brand image exhibition hall is located in , located directly north of Buckingham Palace, and is a 2-minute walk to many luxury flagship stores. It is the C position of "the most expensive daily rent and the most core location".
hot sale! MG sold more than 60,000 yuan from January to April. With the "digital new retail" model, MG has renewed its brand global development with the "digital new retail" model, it has fully advanced MG. It uses technology to drive experience and quality, and wins the love of global consumers with international quality that meets European standards. MG EZS is the first pure electric SUV in China and Europe to obtain E-NCAP five-star safety certification; MG HS is the first domestic SUV to obtain the "double five-star" certification in Europe and Australia; MG 6 has the most speed belief, and has been on the market for 11 years and has firmly ranked first in the "top three sports sedans", and has won the first place in the satisfaction of "intermediate compact sedans".
Site the key points of the "epoch" development of the 96th anniversary of the brand's establishment, MG will gradually form a complete global layout and a clearer path of international development based on SAIC's three major innovation and R&D centers, three overseas vehicle manufacturing bases, 95 overseas parts bases, as well as 12 regional marketing service centers, and more than 600 overseas marketing service outlets. At the same time, MG uses the "digital new retail" model to deeply explore the intergenerational characteristics of the new generation of users, pay more attention to user experience, and give new connotations to product strength, brand strength and service strength.
At present, MG's global market has begun to take shape, selling well in more than 60 countries and regions around the world, and has won the sports car brand sales championship for three consecutive years, ranking first in China's overseas sales list from 2019 to the first quarter of 2020. In the future, MG will also take the global market as its territory to bring high-quality products, services and experiences to young consumers, and develop simultaneously with young people.
