For all industries, the positioning of the first product is very important. For example, Xiaomi mobile has been very popular in recent years, but it is difficult for it to hit the high-end market. Huawei is not worried about this problem. The same is true in the automotive industry. It is difficult for mid- and low-end brands to enter the passenger car market of 300,000 yuan, but many new forces can easily win high-end market segments such as 300,000 to 400,000 yuan. Ideal Auto is a good example. Thanks to the first listed model Ideal ONE being positioned as a medium and large SUV, and the second product is directly positioned as a full-size large SUV, both of which have achieved impressive results.
One model and one configuration, making the Ideal brand the first choice for SUVs at a price of 350,000 or above in the minds of consumers. It is also the country built by Ideal ONE. Ideal L9 has also achieved outstanding results after its launch. Now, Ideal L8 is officially launched as an Ideal ONE replacement product. How will its future performance be? Can you stand out from the competition?
First of all, let’s talk about the price briefly. Ideal L8 is currently divided into two configurations, with a guide price range of 359,800-399,800 yuan. It can be distinguished by Pro and Max. Judging from the guide price, it is indeed a little more expensive than the ideal ONE, but not only the configuration is improved, but also the size has been upgraded. The 5080mm length and 3005mm wheelbase make it a circle larger than the ideal ONE to meet higher space requirements. Therefore, when consumers consider the Pro version, it is quite worth it to be expensive for these upgrades.
Since the configuration improvement is mentioned, let’s take a look at the highlight function experience. First, it supports rear seat heating and massage functions, which provides more rear ventilation than ideal ONE. At the same time, thanks to the spacious interior space, it can be comparable to the riding experience of luxury large SUVs such as BMW X7, and the sense of luxury is naturally excellent. In addition, Ideal L8 also comes standard with 100 luxurious configurations including panoramic sky curtain with electric sunshade, 256-color ambient lights, electric suction doors throughout the car, double-layer thermal insulation glass in the car windows, etc.
Then what level are the competitors at? Take Xiaopeng G9 and Toyota Highlander as an example. One of these two is pure electric and the other is oil-electric hybrid. The prices are almost the same. The budget of about 350,000 yuan can be considered. First of all, Xiaopeng G9, pure electric drives are definitely more cost-effective than oil-electric hybrids, and their performance is also better. However, some consumers want to worry-free for long-distance, which obviously cannot be achieved. Ideal extended-range hybrid is the best way to travel now, which can not only reduce fuel consumption but also bring long battery life. Like Highlander , it is meaningless to consumers in first-tier cities because it cannot enjoy the green card policy.
, especially the Ideal L8, has also upgraded its power system this time. The 1.5T four-cylinder range extender, the same as the Ideal L9, not only improves driving smoothness and quietness, but also brings a stronger performance experience. With dual front and rear motors, the official acceleration from 100 kilometers takes only 5.5 seconds. In the application of a battery pack with a battery capacity of 42.8kWh, WLTC pure electric range can be achieved by 175km and WLTC comprehensive range of 1100km. Like the usual transportation in the city, pure electric can be fully satisfied. Occasionally, I take my family on a long distance trip, and it is estimated that the most of the trip will be filled up twice.
So just like the official description of this car, it is a "luxury three-bedroom" that can meet the needs of spacious riding space, while reducing consumers' car purchase budget, and there is no need to be stressed by improving travel quality. The key is that compared to the ideal ONE, the price has not increased much, and the driving experience has been significantly improved, and sincerity has indeed been given enough.
Summary: I have to say that for family users, ideals are indeed the best choice at the moment. No matter whether it is facing new forces or traditional car companies, they can gain the upper hand by relying on their model product strength. So don’t worry about the future market performance. The market performance of Ideal L8 should be stronger than Ideal ONE.
