Under the witness of tourists, Dali Town Cross-strait live broadcast FUN·Parent-child garden party kicks off. (Provided by Xiangyu Development Co., Ltd.)
Taiwan Strait Network reported on October 3, according to Xiamen Daily report 19 years later, we meet again on the Mid-Autumn Festival and National Day. Ludao golden autumn, with a strong sense of affection. Yesterday morning, the live broadcast of Jinli cross-strait e-commerce was launched at the same time, "Free Trade Selection, Good Lion Field" - Dali Town Cross-strait live broadcast FUN·Mid-Autumn Parent-Child Garden Conference was launched.
It is reported that the live broadcast of the FUN parent-child garden party between the two sides of the Taiwan Strait will last for 7 days. Not only will the food, beautiful scenery and good things from both sides of the Taiwan Strait be "online live broadcast + offline ordering" are available, purchase Mid-Autumn Festival super-value duty-free Taiwanese goods on site, experience the cross-strait food night market, national trend drama drum flash, band performance, Feng Shi Ye doll parade, cute pet parade, five "Yu Yue" pass, you can also take photos and check in Feng Shi Ye graffiti street, Feng Shi Ye national tide drum array, Feng Shi Ye Wishing Corridor, Internet celebrity Feng Chime Gallery, Xiamen's largest classic car museum, Play Bar Children's Playground, military village theme scenery, and experience a 100-year-old house in a wing language homestay...
This is an intimate contact with Feng Shi Ye. While experiencing the romance of the island, tourists also start a golden week with "looking", "playing head" and "buying head". The Dali town cross-strait live broadcast FUN·Parent-child garden party is one of the series of activities of the "Free Trade Selection" e-commerce live broadcast season in order to do a good job in the "six stability" work, fully implement the "six guarantees" tasks, stimulate consumption potential, and boost consumer confidence, combined with the main venue event of the "Xiamen City Happy Consumption Festival", starting from August this year, and promote the entry (export) consumer goods platform of the Xiamen Free Trade Zone through e-commerce live broadcast. As one of the platform sub-venues of the free trade zone, the Dali-Taiwan market combines the location of the cross-strait Internet celebrity live broadcast base, the cross-strait youth entrepreneurship base and the opportunity to enhance the new image of the project landscape, and links with Kinmen to highlight the characteristics of Taiwan. Through emerging industry clusters such as live broadcasts, self-media and offline Internet celebrity marketing events, one after another, Internet celebrity live broadcast show promotes live streaming and the development of the "Internet celebrity economy", broadens the sales channels of merchant products, and promotes the transformation and upgrading of the Dali market.
It is understood that the FUN Parent-Child Garden Party of Dali Town Cross-Strait Live Broadcast is guided by the Xiamen Free Trade Zone Management Committee and hosted by the Xiamen Free Trade Zone Management Committee and the Taiwan Small Commodity Trading Market Management Committee, Xiamen Cross-Strait Small Trade Chamber of Commerce, and Xiamen Xiangyu Development Co., Ltd.
Online traffic offline purchase of cross-border direct mail is "good" and many "
" You must check in to Kinmen, must-buy Wei San, medicine cosmetics... All of them are here, you can place orders directly, cross-border direct mail..." "This is the first duty-free trading market in the country, including celebrity Chen Qiaoen 's favorite Taiwan Jiangji sweet wine fermented wine fermented bean curd, Xin Xiaoqi 's favorite Jinlan soy sauce, Jiang Xin's favorite Taiwanese hot sauce..."
Under the witness of tourists, the cross-strait live broadcast of Dali Town FUN·Parent-child garden party officially started. At the event site, the screen was also cast out of Kinmen Tourism Expert Live, the four radio and television hosts and , Douyin , and Huajiao Internet celebrity anchors live broadcasting the "Shop Exploration Show" in Dali Town, allowing online and offline consumers to intuitively understand the special culture of Jinli and Taiwanese snack foods, condiments, handicrafts, beauty and other Taiwanese good products. They can also buy Taiwanese preferred products directly through on-site purchases and cross-border direct mail.
Luo Yuexiong, director of the Office of the Market Management Committee of Dali and Taiwan, introduced that on the one hand, this event took advantage of the Mid-Autumn Festival to give full play to the advantages of Dali and Taiwan, and deepened the mutual understanding between the people on both sides of the Taiwan Strait through cross-strait live broadcasts, and reunites online in a different way. On the other hand, it leveraged the cross-strait internet celebrity training base of Dali and Taiwan Town to help the preferred duty-free Taiwanese goods find better terminals and market sales in the form of live broadcast, shorten the intermediate links, allow consumers to obtain the greatest benefits, and create a model of "online traffic diversion and offline consumption". At the same time, with the advantages of deepening the Dali online celebrity training base in the cross-strait, it will also help Dali market merchants gradually realize the transformation of traditional business circulation models to new retail models such as "online + offline", "sales + experience", and "display + transaction".
E-commerce live streaming has gradually become an important channel for new retail and a new normal.It is understood that in order to form a continuous and normalized service extension, the "Free Trade Selection" e-commerce live broadcast season activities will be divided into special live broadcast activities and normalized live broadcast activities. Among them, the special live broadcast event will focus on the free trade zone brand live broadcast festival and festival special live broadcast, which will trigger traffic. At the same time, a special session will be opened in combination with the major consumer product platforms in the district to form a normalized live broadcast, tap the potential, give back to the citizens, and create continuous attention.
Parent-child garden interaction, Fengfeng Shiye IP has become an internet celebrity
Parent-child interactive game attracts citizens and tourists to participate. (Photo by Li Yulin)
As soon as I entered Dali Town, three cute Fengshi Ye came into my eyes. This is the most distinctive Fengshiye theme street in Dali Town. Children graffiti on pottery jars and jars of different sizes and shapes. The cute Fengshi Ye’s graffiti is particularly eye-catching, attracting tourists to come forward to take a photo. It is understood that Fengshiye is the common belief of the people on both sides of the Taiwan Strait of Jinli. In order to make Fengshiyeye well-known to more people, Xiangyu Development Co., Ltd. designed 5 Fengshiye IPs, named "Bing'an Dahuazi (Ping'an Dafacai)" and developed a series of Fengshiye cultural and creative products, which will continue to be derived from the Fengshiye family in the future.
took turns to finish the power generation motorcycle. Xiao Cai led his four children to get marshmallows. He said that this kind of interactive parent-child game is fun.
In addition, the 7-day parent-child garden party has all kinds of food, drink, play, accommodation and shopping: in the food markets on both sides of the Taiwan Strait, Taiwan beef jerky, sugar paintings, octopus meatballs, volcanic stone grilled sausages and other good ingredients make people eat endlessly; in the children's play area of the cute pet park, alpaca, pony, small fragrant pig, and bird area, it is so cute that people can't move; in the four-meter-high national tide drum array, the wind chime corridor more than ten meters, the graffiti stairs of the good lion field, the wishing corridor, the largest classic car museum in Xiamen, and the theme scenery of the military village, it has become a popular check-in point; the six interactive passes through the levels, allowing tourists to interactively make cotton candy, and the same plum blossom piles of parents and children, which makes people linger.
Jinli Night Market initially tried to ignite the new night economy
Night falls, fire trees and silver flowers never sleep at night, singing is moving and intoxicating, flea market, authentic snacks, talent performances, and outdoor singing, intoxicated by the autumn wind, Dali Taiwan Market Park is very lively. With the active attempts of Taiwanese businessmen in Dali, the "night market" outside the Dali Market will be moved to the park during the National Day holiday, and the stage square will be open for free, allowing the people of the Heroes of the Three Islands to relax and gather, show their talents, set up stalls and sell, promote the "night economy", and make the Dali Market easy to buy and shop during the day, and fun and beautiful at night, making an attempt for a new round of transformation and upgrading.
The xiangyu xiangyuan B&B on the other end, and citizens and tourists are even more reluctant to leave. With the joint creation of Xiangyu Group and Xiangfa Group, several century-old red brick ancient houses scattered in Dali have been handed by famous designers from the China Academy of Fine Arts. "Back to the ancient houses in southern Fujian and see the old times" brings citizens and tourists a new experience, becoming an internet celebrity check-in place for rural tourism in Xiamen.
Transformation and upgrading of new image and characteristics of Taiwan show that
Although this year was affected by the epidemic, Dalu's Taiwan market actively cultivated its "internal strength" and continuously transformed and upgraded. It has successively introduced cross-strait Internet celebrity live broadcast bases and cross-strait youth entrepreneurship bases to improve project landscapes, and created many new images and new check-in points such as military village theme landscape setting, Wanba Children's Paradise, Lihao New Landmarks. This year, we focus on creating the "military village impression" theme experience hall that reflects the cultural characteristics of the two sides of the Taiwan Strait and the integration of the two sides of the Taiwan Strait. The construction area is about 4,500 square meters, mainly situational display + experience, and will also open at the end of the year to enrich the commodity categories and experience of the Dalu's Taiwan market.
It is understood that the Dalu-Taiwan market has been open in 1999 for 21 years. It has now become a bridgehead for Taiwanese goods to enter the mainland and has become the preferred platform for small and medium-sized enterprises in central and southern Taiwan to explore the mainland market. As of 2019, the cumulative import of Taiwan's goods to Taiwan market was nearly US$700 million, the total trade volume was nearly RMB 8 billion, and the total number of tourists was nearly 25 million.
