Opel Automobile held a press conference in Tokyo, Japan on February 18, announcing that it will return to the Japanese market in 2021. As part of the PACE! plan launched since the acquisition of PSA Group, Opel continues to explore overseas markets. Japan is another market that Opel will value after South Africa, Ukraine, Russia and other countries.
Opel is expected to launch three-car series including Corsa, Grandland X and Combo Life in Japan, and will all introduce electrified power options. As the most popular car series for Opel, Corsa is expected to have a brand new car name in Japan and introduce pure electric power. The official name will be announced separately in the future.
Opel First, it is expected to lay out channels in Tokyo, Yokohama , Nagoya , Osaka and Kobe , and then continue to expand its base and strengthen its distribution energy. The marketing department will call the exhibition base Outhouse, highlighting the brand's German heritage.