Gaoyan Reservoir - Fishing Boat Returns Lately, Tang Mingdeng Photo by
Tangjia Terraces - Beauty in Dong'an Tang Shihui Photo by
Dong'an Martial Arts Culture Festival Opening Ceremony, wonderful dragon dance and lion dance performance.
Xiangjiang First Bay——Wujiawan Li Xinmin Photo by
Xiaoxiang One of the ten scenic spots of Xiangtan Lushui, Wen Gaoping Photo by
Liao Yigang Chen Zhengzhong
Dong'an, the meaning of tranquility in the east. During the Spring and Autumn Period and the Warring States Period, it was established in the Northern Song Dynasty (984 AD), and the county name has been used to this day.
Here are the "first peaks in southern Hunan" with dangerous valleys, waterfalls, and magnificent lava.
This is a tourist destination that recalls the years of the Red Army’s Long March.
This is the first "civil and martial" county in the country that integrates German culture and martial arts culture. It is known as "Shun style and Chu rhyme, and the hometown of martial arts".
What is exciting is that in early November, Dong'an ranked among the second batch of "creating a national all-round tourism demonstration zone".
At the 12th Congress of Dong'an County of the Communist Party of China, Feng Dexiao, Secretary of the County Party Committee, clearly proposed to vigorously implement the six major strategies of "building a county with ecology, strengthening a county with industry, stabilizing agriculture, revitalizing tourism, developing a county with science and education, and governing the county with law", and strive to build Dong'an into a national all-round tourism demonstration county and a nationally renowned "micro-tourism" destination.
Mental and military uniform
Important nodes in the Hunan-Guangzhou tourism circle
Dong'an, north of Langshan, west of Guilin , Hunan-Guangzhou high-speed railway passes through the territory, which is an important node in the Hunan-Guangzhou tourism circle.
Here are beautiful scenery and beautiful scenery. Shunhuang Mountain is recorded as the place where Emperor Shun visited the southern tour. The waterfalls in Shunhuangshan National Forest Park are magnificent, with towering ancient trees and gorgeous flowers. There is the first peak in southern Hunan, "Shun Peak", and the longest and highest "city wall stone" in Asia, like a giant dragon soaring into the sky, majestic. Visitors all sigh: "Where is Xu Fu looking for a fairyland? This is Penglai Mountain."
Wujiawan, known as the "first bay of the Xiang River", has winding rivers. It has been the birthplace of Hunan culture since ancient times and has a profound cultural and historical heritage. Take a bamboo row and go down the river. The two banks are covered with green mountains, cliffs and cliffs are steep, and the peaks are lined up. The river surface is wide, the smoke is vast, the reflection is vast, and the scenery is beautiful, just like a different "Guilin landscape". In late summer and early autumn, the sunset is setting, the sunset reflects the river, the sails return from the distant shore, the fishing boats sing at night, the poetic and picturesque, and the beauty is endless.
In addition, Zishui National Wetland Park, Golden Cave provincial forest park, and Gaoyan Pinghu and Lujiang Pinghu National Water Conservancy Scenic Area under construction are like bright pearls dotted on the land of Dong'an.
Dong'an County has more than 50 scenic spots and historical sites including national and provincial key cultural relics protection units, including Guangli Bridge, Shude Villa, Wugong Tower, , Zende Scenic Scenic Site, Zhanlong Bridge, City Wall Stone, Bingshuling, etc. The selected 20 beautiful villages have scenery and can be visited everywhere.
In Dong'an, you may be immersed in the sea of "wen", "waves" and "martial arts" at any time.
The influence of the German cultural genes and celebrity effects deeply embedded in the people here is fascinating. Under the lush mountains, the Hui-style buildings in the Baihua Dexiao Culture Garden, pink walls and black tiles, and the corners of the horse head wall look particularly pure and elegant. This is the most grassroots German cultural garden in Dong'an County. In addition, the Shilide Cultural Corridor dresses the mother river of the Dong'an people in a particularly beautiful way.
The first martial arts tourism and cultural week in China, which opened on December 18, pushed the enthusiasm of the people of Dong'an to the highest peak of martial arts practice. The simple and enthusiastic Dong'an people respect morality and martial arts, and are inclusive of new things. They perform martial arts, show virtues, and make people appreciate the scenery and feel civilization.
In Dong'an, you can also taste a famous state banquet dish "Dong'an Chicken". Its color is bright, the meat is tender, sour, spicy and refreshing, fat but not greasy, and it has all the flavors of fragrant, sweet, sour, spicy, tender and crispy, making people smell it and never get tired of it. This is the most authentic "Dong'an flavor". In addition, the local diet "Top Ten Bowls", black goat, Yamaguchi oil tofu, purple cloud bacon, purple garlic, bamboo shoots, fern roots, etc. are mouth-watering.
strategy leads
vigorously builds a new pattern of all-region tourism
Dong'an County Party Committee and County Government vigorously implement the "Tourism Live County" strategy, adhere to the concept of "all-region tourism, panoramic Dong'an", and in accordance with the requirements of the construction of national all-region tourism demonstration counties, build a nationwide renowned micro-tourism destination, and form a modern service industry system with tourism as the leader. By 2020, the county will receive more than 3 million tourists annually and achieve a comprehensive tourism revenue of more than 10 billion yuan.
Dong'an County makes full use of its rich tourism resources, streamlines the management system, strengthens departmental coordination, promotes factor optimization, and promotes resource integration, and realizes the transformation from the primary stage of tourism development to a new stage dominated by micro-tourism, from the scenic spot tourism model to the whole-region tourism model, from small tourism to large tourism pattern, and the tourism industry develops rapidly and healthily.
This year, Dong'an issued the "Implementation Plan for the Creation of a National Whole-region Tourism Demonstration County in Dong'an County", formulated the "Implementation Opinions on Encouraging the Development of Tourism", cultivated the tourism industry as a pillar industry, and planned and built Dong'an as a "big scenic spot". Make full use of natural resources such as Dong'an Mountains, beautiful environment, and profound historical and cultural endowments, organically integrate history, culture, and landscapes, and plan tourism project construction. Shape the urban image of "cultural and military strategy, great beauty of Dong'an", build a "one circle, two hearts, three pieces and four belts" tourism industry development pattern, that is, actively integrate into the Hunan-Guangxi ecological tourism circle and the Hunan-Li cultural tourism circle, connect ASEAN, and connect to the "Belt and Road"; build a tourism project in the three areas of Shunhuang Mountain, Xiangjiang River and Golden Cave; form a fourth-tier tourism belt from Dong'an County to Yongzhou in the east, Xinning in the west, Nantong Guangxi, and north to Shaoyang in the north, build a golden triangle of ecological cultural tourism in Guilin, Langshan and Dong'an, and promote tourism to enrich the people.
Dong'an relies on its profound historical and cultural customs resources and beautiful ecological natural landscape endowments to integrate the resources in the county, combine with the actual tourism resources of Dong'an, cater to market demand, ignite tourists' excitement points, promote the construction of a tourism standardization system, and create 22 micro-tourism products with regional characteristics and its own advantages, namely ecological landscape tours, famous scenic spots and historical sites tours, moral culture tours, martial arts performance tours, folk customs tours, special food tours, ancient trees and famous trees tours, red culture tours, field trips and sketch tours, agricultural experience tours, stream tracing adventure tours, rural leisure tours, celebrity home tours, ancient villages and town tours, sightseeing and picking tours, summer vacation tours, health and wellness tours, camp barbecue tours, flowers and fragrance tours, longevity and elderly care tours, industrial civilization tours, sports events tours, etc.
Cooperate with the construction of
Focus on the construction of tourism infrastructure
Focus on the big picture, top-level design policy documents, and plan to lead the development of Dong'an tourism from a high-level perspective; start with small things, improve and introduce various measures to make Dong'an tourism more market-competitive.
Dong'an strengthens cooperation and co-construction with professional tourism planning teams, tourism investment and development companies, and universities experts and scholars. Through bidding without a base, investment promotion, financing cooperative development, etc., it introduces first-class domestic tourism planning and design companies, scenic spot investment and development companies, marketing teams, and promotion experts, fully implements the upgrade of scenic spots, set up a 2 billion yuan tourism industry development fund, promotes the tourism PPP investment and financing model, and effectively breaks through the bottleneck of project construction funds.
Shunhuang Mountain invested 160 million yuan to launch a comprehensive upgrade and renovation, built a four-star Shunhuang Mountain vacation and leisure ecological hotel, completed the renovation of Laoshanjie scenic spot, Ehuangxi and Niaoyingxi completed the quality improvement of the tourist trail, built a new tourist service center, renovated rafting projects, built a new slide and ridge project, and built 6 A-level tourist toilets. Dong'an also invested 320 million yuan to build the construction of the "One Belt and Eight Scenic Spots" in Luhong City. Zishui National Wetland Park, with an investment of 80 million yuan, is being tendered and implemented. Vigorously develop star-rated rural tourism sites, build 86 homestays and inns, and ensure that the supporting facilities and public service facilities of the county's tourist attractions are complete and complete, so as to provide tourists with "one-stop" services for food, accommodation, transportation, entertainment and shopping.
At present, Dong'an County is vigorously developing the Shunhuangshan National Forest Park to create 5A, Zishui Wetland Park to create 3A, Golden Cave Forest Park and Yingyang Ancient Town to create 3A, 20 rural tourist attractions above 3 stars, and build a number of water conservancy scenic spots such as Xiangjiang Pinghu, Gaoyan Pinghu, Lujiang Pinghu, etc., so that Dong'an with beautiful mountains and rivers can be filled with poetry and paintings everywhere, and the whole area is a landscape.
Tourist attractions are like shining pearls scattered everywhere. Dong'an has increased investment in transportation construction and stringed the attractions into a beautiful necklace. The county has invested 182 million yuan in full, and the entire line of National Highway 207 has been renovated. The Xindonglu Highway and Lengdong Intercity Express, with an investment of 860 million yuan, have been fully started. The second phase of Lengdong Highway, with an investment of 320 million yuan, will be implemented soon. The mileage of highways in the county reached 2,271 kilometers, and 100% of administrative villages have been opened to cement roads. It is planned to invest 92 million yuan to repair the provincial highway S348 connecting Gongshan, and improve the quality and transform the Shunhuangshan National Forest Park scenic area into the mountain highway. The 13th Five-Year Plan is to invest 80 million yuan to build the Golden Cave National Second-Class Highway Tourism Line, open county and township tourism lines and cross-county tourism routes, invest 16 million yuan to build a tourist consultation distribution center centered on the county town, and build a road traffic system leading to scenic spots from the high-speed rail station.
builds a platform
uses "Internet +" to create smart tourism
Internet technology is changing with each passing day, and mobile, big data, VR, etc. are constantly refreshing new production methods. Dong'an County keeps pace with the times and deepens the "Internet + Tourism", vigorously develop micro-tourism that goes wherever you say it, goes quickly, goes quickly, and takes self-service and self-care. Taking micro-tourism as the starting point, developing all-region tourism as the overall guide, market demand as the orientation, cultural ecological leisure as the main line, key project construction as the main focus, and industrial system construction as the support to create a beautiful economy.
Establish a tourism guide system and information service platform to create a relaxed tourism environment and allow tourists to have a beautiful travel experience. Make full use of the mobile Internet era to make travel more convenient and autonomous, achieve full coverage of WIFI in all scenic spots in the county, develop "Mobile Game Dong'an", complete the construction of Dong'an APP platform, start the construction of tourism big data platform, open the micro-tourism portal and WeChat platform, and O2O smart tourism information management achieves full coverage of boutique scenic spots, and make tourism information release, online marketing, and WeChat tours.
Dong'an County carefully manages micro-tourism through big data, accurately markets, traffic monitoring, emergency response, and effectively manages operational scheduling, business format management, and food safety. At present, the county has established 12 tourism WeChat public accounts, developed 160 e-commerce companies, opened 3,820 online stores and micro stores, recruited 220 makers, and more than 80 e-commerce companies have settled in.
Share the people to enrich the people
Really let the people eat "tourism meal"
Promote the deep integration of the tourism industry and capital has, how to promote it? Marketing is the key.
On December 18, the curtain of the first Dong'an Martial Arts and Cultural Tourism Festival was opened, with 12 national martial arts champions and the top ten travel ladies in the world working hard to help. This event has become another bright business card for Dong'an tourism.
Dong'an County uses the unique brand of both a hometown of martial arts and a hometown of moral culture to create regional cultural tourism characteristics, adopt "tourism + culture" and other models to deeply develop martial arts cultural interpretation and moral cultural products, and explore profound cultural customs resources such as historical and cultural heritage, scenic spots, customs and customs, traditional festival customs, and celebrity allusions.
Dong'an invested 156 million yuan to focus on the construction of the De Cultural Center and the Shilide Cultural Corridor, and upgrade the "Seven Major" propaganda base of De Culture; it is attracting investment to build the Luhong City Film and Television City, and preparing to build a large-scale outdoor Impression Dong'an literary and artistic performance; it has launched a series of high-quality stage plays such as "Shun Feng Chu Yun", "Wen Tao Wushu", and "Dance of Gan Qi", and a number of martial arts performances and entertainment programs such as "Dong'an Martial Arts" and "Beautiful Dong'an", and has 130 performances. The county is also actively developing characteristic tourism and cultural products. Make Dong'an micro-films, design scenic spot LOGOs and logos, accelerate the design and professional and intensive production of tourism and cultural products such as woodcut flower carvings, ginkgo products, butterfly specimens, folk clothing, bamboo products, etc., and enhance the attractiveness of folk cultural tourism.According to statistics, this year's sales of cultural products reached 80 million yuan, and Yunsheng Bamboo Co., Ltd. alone achieved an annual output value of 30 million yuan and a profit and tax of 1.5 million yuan.
The most fundamental purpose of developing all-round tourism is to accelerate economic development and allow the people to gain the most practical benefits from it. Dong'an uses tourism to drive employment and improve the organizational level of people's participation in the development of the tourism and cultural industry. To promote tourism poverty alleviation, we will adopt the "Party branch + tourism company + villagers' cooperative + Internet + farmers" tourism poverty alleviation interest linkage mechanism, so that farmers can invest in land, orchards, forest land, ancient houses, labor and other resources to transform into corporate shareholders, and embark on a new path of "using tourism to help poverty alleviation" and "using tourism to enrich the people", so that villagers can truly enjoy the "tourism meal".
At present, 5 villages in the county have become key villages in the national rural tourism poverty alleviation work. The number of villagers who have joined various types of cooperatives and tourism companies in the county has grown to more than 2,100 households, driving more than 26,000 people with an average annual income of more than 23,000 yuan, and the number of people who have been lifted out of poverty in tourism has reached more than 30,000. The poor villages in the county are expected to be lifted out of poverty by the end of 2018.
No effort can bring you rewards. During this year's National Day Golden Week, the county received a total of 401,300 domestic and foreign tourists, an increase of 19% year-on-year; nearly 100,000 self-driving vehicles; and the comprehensive tourism revenue was 162 million yuan, an increase of 43% year-on-year. According to statistics, from January to November this year, Dong'an County received a total of 2.9 million tourists and achieved a comprehensive tourism revenue of 1.2 billion yuan, an increase of more than 26% year-on-year. In 2016, the comprehensive tourism revenue accounted for 18% of the county's GDP and 76% of the tertiary industry.
We believe that with the increasing improvement of tourism infrastructure, the in-depth development of cultural products, the continuous improvement of reception capabilities, and the improvement of the quality of practitioners, Dong'an County will surely shine in the construction of national "all-region tourism" and make new contributions to the comprehensive construction of a higher level of well-off society.
(The pictures are provided by Dong'an Artists Association except for the signature)
