mentions Foxconn. I think everyone's impression of it may be the identity of the OEM empire. It came to Shenzhen to build a factory in the 1980s and is still one of the largest OEM factories in China.
In recent years, due to the increasing labor costs, Foxconn has chosen not to build OEM factories in China, but to migrate to Southeast Asia and other regions. Foxconn is very clear that the world is now paying attention to mechanization. In a few years, this kind of human resources contract will become history, and it may also face a business crisis.
Perhaps based on this consideration, Foxconn's parent company, Taiwan Hon Hai Group, announced the new electric vehicle brand Foxtron on October 18, of which Foxtron was jointly established with Taiwan's Yulon Automobile. At the same time, in addition to the new brand, it has also announced three products based on its self-developed car platform, namely Model C, Model E, and Model T, which is surprising.
First look at Model C. The new car is positioned as a mid-sized SUV with a length of 4640mm and a wheelbase of 2860mm. It can be seen that although the size is average, it is built on a pure electric platform and the wheelbase is still very good. The new car is expected to be officially launched in 2023. I think the appearance is relatively conventional, and many of them are the usual thinking of electric vehicles today. The front face adopts a closed air intake grille, and the through-type light strips are connected to the headlights on both sides, further widening the horizontal visual width and increasing the recognition of the vehicle at night. The body uses a black and white two-color design, with a wind resistance coefficient as low as 0.27cd.
interior uses two large-size LCD screens, which is full of technology, and the seat layout uses a 2+3+2 7-seat layout.
power part is equipped with a front and rear dual motor layout, with a maximum power of 300kW, a peak torque of 700Nm, an acceleration time of 100 kilometers only takes 3.8 seconds, and an estimated range of 700km.
Next is Model E, positioned in a medium and large coupe, with a length of 5.1 meters, a width of 2 meters and a wheelbase of 3.1 meters. The appearance looks very sci-fi, almost all of which are composed of arcs. The interior is quite simple, with a through-type center console, and two screens form a dual-screen design. There are no physical buttons in the car, and most functions are stored in the screen. At the same time, the car also adopts a three-seat layout, and the co-pilot position is replaced by a storage box, so that the rear passengers can get a lot of space. At the same time, it is equipped with a large-size LCD screen, which can be used to adjust various comfort functions. In terms of power, it adopts a dual motor layout for front and rear, with a comprehensive maximum power of 550kW and an acceleration time of 100 kilometers is 2.8 seconds. The overall range is 750km.
The last Model T is not a passenger car, but a pure electric bus. The overall shape is like a container with edges and corners, and it looks different from ordinary buses. It is reported that this bus will be equipped with a high-level assisted driving system and may be used as a bus for urban buses or specific routes in the future.
Foxconn OEM is a newcomer
Reviewing Foxconn’s history, just like the impression it gave us, its career made mainly by OEM for Apple. Therefore, in the automotive field, it is basically equivalent to a newcomer, and there are many companies that rely on car OEM to make a living, such as the more famous Magna, which now has more than 110,000 employees, 294 factories, and 87 R&D centers around the world. For decades, I have been doing "car manufacturing", so if Foxconn compares with others, it will be immediately verified.
Automobile OEM factory construction cost is extremely high
We have seen or heard in the news more than once that new car companies have to face bankruptcy and reorganization due to the broken capital chain. Therefore, we can know that building a car is a very "money-burning" investment. Of course, after working for so many years, Foxconn will have more or less capital, but to do automobile OEM, it means serving car companies around the world, so the requirements for production lines are also very high, because different brands will have different design concepts. If Foxconn wants to meet the buyer's requirements, it naturally needs to invest more construction costs.
Summary
No matter what, Foxconn still has more difficulties in entering the automotive OEM field. I suggest that it is better to do a few existing cars of the new brand to gain a reputation in the market. After being recognized, there may be more other ways out.
