In fact, when capital enters the legal industry, it is normal to appear in court for 200 yuan. As for legal consultation, it may become free under the influence of capital. Let me tell you a real experience, which is also the business model of some law firms in first-tier cities. This is also the reason why people often see various ad recommendations on Baidu , Douyin , and headlines.
When I first graduated, I entered a law firm for internship. This law firm is a typical capital-type and corporate-type law firm. The law firm is nominally a partnership system, but in fact it is completely a corporate system. The operation of the law firm is divided into the following five steps: advertising promotion and placement-invitation-interview (sales)-case lawyers and assistants-customer complaints.
advertising promotion and delivery is the department responsible for advertising on various platforms. The person in charge has the right to decide how to place advertisements and how many advertisements to place. The cost of advertising is a big expense, mainly in cooperation with Douyin, Baidu, and Toutiao. The daily advertising cost is as high as tens of thousands, tens of millions per year. (So you can understand why you can always see various advertisements about law firms).
Invitation is customer service. After you click on the advertisement, customer service will chat with you. Most of them are not lawyers, and even many college degree. Their purpose is to invite you to a law firm and interview sales staff. Every time someone is asked to come to a law firm, there will be a commission of about 3%. The base of commission calculation is based on the lawyer's fees that the client will pay in the final payment. (This is the routine, every step is to do it)
The so-called interviewer is sales. Some law firms have high requirements and are more responsible to their customers. They require that the interview must be a law student or even a lawyer. Most of the interviews in some law firms are illegal majoring in law. Their purpose is to strive for customers to pay through various methods. The consultation they provide to you is free, but many of them are non-professional and will raise your expectations very high, as if this case will definitely win the case. In order to make you pay, it is more conscientious to be able to reveal the risks to you. Every time a sales case is negotiated, the commission is around 5%-10%. After the case was brought in, the lawyer and assistant were responsible for handling the case. The lawyer and assistant were clear in division of labor. The assistant was only responsible for filing the case, and the lawyer was only responsible for the trial. Assistants can hold more than 20 or 30 cases every month (mainly online filing and mailing filing), and lawyers can hold more than 40 courts every month. The assistant is the filing machine, and the lawyer is the trial machine. Assistant’s salary is dead, ranging from 2,000 to 6,000 per month, and most law firms do not give assistants commissions. Every time a lawyer attends a trial, the commission is between 10% and 25%.
Because the quality of the cases received is not high, many parties to the case require a refund, and then they will be handed over to the customer for handling. One advantage of this model of
is that it will not allow young lawyers who have just obtained the lawyer certificate to have no cases to do. Since the law firm allocates a large number of cases, the lawyer's legal practice ability can be rapidly improved. Moreover, overall, the salary is not bad compared to lawyers at the same stage. But the disadvantage is that lawyers have to deal with a large number of cases, so they spend less time and energy on each case, which is actually not that good for clients. I personally do not dislike this model. The key is to regulate it, especially the interviewees. They cannot accept all cases, and cannot deceive or even deceive the client. This is the key to the long-term development of this model.
