Source: [Huasheng Online]
Huasheng Online September 29 (Correspondent Zou Mengting) "Maozhai Dingwang City, Zhuozhai Old Fishing Market." Poet Du Fu once described the commercial grand occasion in the southern city of Changsha in this way. Changsha Nancheng has been the origin of the prosperity of merchants since ancient times, and it is also the business card and window of Hunan's commercial culture. The three thousand years of history and culture and modern prosperity are perfectly blended here.
![Source: [Huasheng Online] Huasheng Online September 29th (Correspondent Zou Mengting)](https://cdn-dd.lujuba.top/img/loading.gif)
(Dufujiangge )
Tianxin is located in the old city of Changsha. It gathers 60% of Changsha’s historical and cultural attractions. It has historical and cultural heritage such as Tianxin Pavilion , Baisha Ancient Well, Hunan No. 1 Normal School , Jiayi’s former residence , and has the reputation of “culture everywhere and history everywhere”.
In recent years, Tianxin District has thoroughly implemented the decision-making and deployment and work requirements of the central, provincial and municipal governments, focusing on the strategic positioning and mission tasks of the "three highs and four new" and the "strong provincial capital" strategy, based on the positioning of "one army and three districts", and accelerating the construction of "smart Tianxin and integrated city core".
(Taiping Old Street)
Cultural and tourism projects gather financial resources. On April 24, 2022, Tianxin District was held to promote the strategy of "Strength Provincial Capital" and clearly demonstrated the characteristics of Tianxin in four aspects: strengthening industries, strengthening the city, strengthening support and strengthening quality. Taking the construction of the "five districts" as the overall guide, implementing the concept of "four essences and five possessions", and making every effort to build a strong engine of the Changsha-Zhuzhou-Tanzhou metropolitan area, realizing the upgrade and transformation from "pioneer zone" to "advanced zone", and enhancing the city's carrying capacity and service radiation function. Tianxin District has organically updated historical districts such as Xiwenmiaoping and Taiping Old Street, taking culture as the "soul", tourism as the carrier, and commerce as the engine, and implementing the "retention, modification, demolition and construction" method, making the thousand-year-old streets look charming again.
In the past three years, Tianxin District has completed the construction of 29 key cultural and tourism projects with a total investment of 9.7 billion yuan; during the 14th Five-Year Plan period, it will focus on promoting cultural and tourism projects such as Changsha Olympic Sports Center (Rongcheng Sports Town), Tianxin Culture and Sports Industry Demonstration Base; accelerate the creation and quality improvement of Tianxin Pavilion, First Normal School , and Nanjiao Park brand, revitalize the resources of the provincial government's "three museums and one center" to drive the high-quality development of Tianxin Culture and Tourism through project promotion and brand creation.
(Huangxing South Road Pedestrian Street)
Currently, there are 27 major cultural and tourism projects under construction in the district, with a total investment of 50.556 billion yuan. 8 key cultural and tourism projects have been included in the "Major Cultural and Tourism Project Library for the Planning and Construction of the Baili Gallery of Xiangjiang during the 14th Five-Year Plan period", and 12 cultural and tourism projects have been included in the "Hunan Province Cultural and Tourism Industry Project Library", laying a solid foundation for hosting the first Tianxin District Tourism Development Conference and seeking project support funds.
Cultural and tourism consumption adds vitality. continuously optimizes the business environment, and takes the lead in establishing district-level enterprise service centers across the province. The Tianxin District Party Committee and District Government actively serve enterprises, develop modern service industries, and vigorously cultivate new consumption and new business formats. The "30 Business Environment Regulations" were issued to form the "one day, one system, one scene, three centers" model, and it was listed as the first batch of provincial-level law-based government construction demonstration zones. Introduce well-known brand bars to create a new business card for Jiefang West Bar Street; support Wenheyou, Chayan Yuese and other companies to become new landmarks for cultural and tourism check-in; further enrich the May Day business district and Jiefang West Bar Street business formats, and continue to explode cultural and tourism agglomeration effect and scale effect. At present, there are 255 cultural and tourism venues of various types in the district, and "must-check-in points" such as black classics, lemon seasons, and hawthorn piles are well-known throughout the country.
Tianxin District vigorously develops night economy , and takes the lead in establishing Hunan's first "night economy service center", creating a night consumption destination with distinctive characteristics and diverse content. Tianxin District Night Economy was listed as one of the 15 innovative measures of the State Council to optimize the business environment, and won the first title of the top 20 districts and counties in the country's night economy influence in 2021. The "May Day Business District" was rated as the first batch of "national night cultural and tourism consumption cluster zones", and its investment competitiveness ranks 43rd among urban areas in the country and 1st in the province. Taiping Old Street was rated as one of the first "national tourism and leisure districts".
special activities add heat. The first Changsha-Zhuzhou-Tancheng Marathon and Green Heart Rural Ecological Tourism Festival kicked off in March 2021, and seven cross-regional tourism routes and cultural and tourism maps of the three districts were released simultaneously on the spot.
On the afternoon of April 29, 2022, the "Sanxiang Chaohong·Changhui Tianxin" 2022 China (Changsha) New Consumption Press Conference and Tianxin May Day Consumption Festival were officially launched in Yunxi Chaohui Plaza. On the scene, Tianxin District took the lead in releasing the "Ten Measures for Promoting the Development of New Consumption Industry in Tianxin" and the latest concept plan for creating an International Consumer Center and an International Cultural and Creative Center, and established the "Changhai-Zhuzhou-Tanzhou New Consumption Enterprise Service Platform" and the "Changhai-Zhuzhou-Tanzhou New Consumption Alliance".
Relying on the "May Day" Labor Day and "5.19 China Tourism Day ", it launched the 2022 Tianxin Cultural Tourism and Sports Consumption Festival series of activities that lasted for 120 days. The first launch of Tianxin District’s “micro travel” series of cultural and tourism products, and the first launch of the Changsha-Zhuzhou-Tanzhou ecological tourism annual card - Changsha-Zhuzhou-Tanzhou picking “passport”.
Relying on the Changsha Cultural and Tourism Products (Projects) promotion conference and other activities sponsored by relevant departments of the province and the city, it introduced the Internet celebrity Tianxin's game strategy to netizens, and used food and beautiful scenery to send a sincere invitation to "Come to Tianxin, be happy every day" to netizens, and received key reports in central, provincial and municipal media.
media promotion adds motivation. Internet celebrity Changsha, popular in the heart of the sky. Last year, Tianxin District was invited to participate in the 2021 summer flight season live broadcast of "Cheating the Wind and Seeking the Flavor of Changsha" sponsored by Hunan Airport Group. It cooperated with new media platforms with great market influence such as "New Hunan" to report on the situation of Tianxin District's promotion of cultural tourism recovery and night economy work, and actively publicize the food and scenery and historical and cultural resources in the jurisdiction.
Tianxin District has taken multiple measures to help integrate culture and tourism, promote the high-quality transformation and upgrading of the cultural and tourism industry, formulate Tianxin's "International Consumption Center" and "International Cultural and Creative Center" development plans, and point out the direction for the development of new consumption. In the popular May Day business district, more than 20 commercial streets, more than 20,000 commercial outlets, as well as Internet celebrity brands such as Wenheyou and Chayan Yuese form a complete food, drink, play and fun industry chain. Tianxin District, which once had relatively insufficient development space due to the small urban area, has become the top 100 districts in the country with the booming development of " digital economy ", "night economy", "net celebrity economy", " building economy " and "headquarter economy", from the restricted development to the growth.
In the future, Tianxin District will continue to raise its coordinates, leapfrog and catch up, and innovate and work hard, and take the initiative and contribute Tianxin’s strength to build a modern new Hunan demonstration zone.
(Picture source: Tianxin District Culture, Tourism and Sports Bureau)
First trial: Lu Xiaowei
Second trial: Jiang Jun
Third trial: Xie Feng
This article comes from [Huasheng Online] and only represents the author's views. National Party Media Information Public Platform provides information release and dissemination services.
ID: jrtt
