People's Daily - Hunan Channel
People's Daily Changsha, October 28 "The people of Changsha said they would stay at home and not cause trouble for everyone, and make room for VIPs from other places." This is the sigh of a Tianxin District citizen in WeChat Moments this year's National Day Golden Week. A simple and simple sentence has a very pattern and profound meaning. It "makes up space" for tourists from other places, travels on the verge of the peak, and spoils tourists with courtesy and warm hospitality. When exploring the story behind it, what kind of charm does Tianxin have that make tourists flock to them?
The wonderful "night" of the Tianxin is full of fun
Where is the real charm of a city? Maybe it is the historical culture that has accumulated for thousands of years, maybe it is the ancient style building with bright lights, maybe it is the streets with endless traffic and neon lights, or a night market full of fireworks, a dish that I never forget, a handful of fragrant grilled skewers, a cup of milk tea I have missed for a long time... Every tourist who has been fascinated by Changsha has his own sufficient reasons, but when he arrives in Changsha, many people stop because of the charm of Tianxin District. I believe this is not accidental, and it has to start with the wonderful night of Tianxin.
The wonderful "night" of the heart lies in the accumulation of culture. If the city that best represents Hunan culture is Changsha, then the urban area with the most Changsha-scented taste is Tianxin. Tianxin District is not only the administrative center of the province, but also the heart of Changsha city and Hunan culture. There are many old streets in Changsha City. Taiping Street, Chaozong Street, Pozi Street and other more well-known old streets are located in Tianxin District. Old streets are like bonds, connecting the ancient history of Tianxin District. Tianxin District has rich historical resources and a strong cultural heritage. It not only has a large number of historical and cultural landmarks such as Tianxin Ancient Pavilion, Baisha Ancient Well, Jiayi’s former residence, Chengnan Academy, Du Fujiang Pavilion, but also contains rich intangible cultural heritage resources, such as Fire Palace Temple Fair, Hunan Opera, Changsha Tanci, Hunan Huagu Opera, etc. The perfect combination of urban elements and history and culture makes every visitor who arrives in Tianxin District lit up and linger.
The wonderful "night" of the heart of heaven lies in the integration of ancient and modern times. Ancient and modern, tradition and creativity are in a wonderful blend in Tianxin District. Even if the number exceeds 30,000 on that day during the Golden Week, it will not stop tourists from checking in with Super Wenheyou from Tianxin District. In the past, the earthy brick houses, neon signs, and old-fashioned telephone booths, tourists are in the old street full of urban atmosphere and eat authentic Changsha snacks, as if they travel back to the old Changsha in the early 1980s in one second, and they can shoot it with a random shot to become a popular blockbuster. Today's "Super Wenheyou" is no longer just a restaurant, but an "Internet celebrity attraction" that combines various Changsha cultural symbols. The continuous fermentation on the Internet not only brought Wenheyou more than 1 billion views on the entire network throughout the year, but also directly attracted more than 3.7 million foreign tourists to come and consume. Feng Bin, CEO of Hunan Wenheyou Cultural Industry Development Group, introduced: "We account for more than 65% of the total operating income from 6:00 pm to 12:00 pm every day."
records this collision of ancient and modern cultures, and Taiping Ancient Street in Tianxin District, which has experienced more than two thousand years of change and rebirth. Taiping Street is the most complete street in the ancient city of Changsha. It is located in the middle of Changsha. It is based on Taiping Street as the main line. It has been the core area of the ancient city since the Warring States Period. It has not changed for more than 2,000 years. The name of Taiping Street originally had the meaning of prosperity. Tourists came in a crowded manner, strolling on the bluestone road, and the streets and alleys were bustling. Isn’t this a vivid interpretation of the meaning of prosperity of Taiping Street by our people under the protection of the country and the government.
Day Heart Wonderful "night", the wonderful thing lies in the integration of consumption. In Tianxin District, the integrated consumption of "food, shopping, entertainment, and sports" has become a new scene of night economy consumption.
Eat in the heart of heaven. In Tianxin District, Changsha, relying on its powerful attraction on the Internet, Cha Yan Yuese has captured many young people and quickly "attracted fans". For a time, foodies and tourists from all over the country gathered in Changsha to check in. A tourist laughed and said, "You can only drink a cup of tea-smelling orchid latte with a pleasant tea. If you don't order a few more cups at a time, you feel like you're at a loss. Now even hiccups are smelling milk tea."Around May Day Square, several noisy streets and alleys are filled with catering brands such as Fruit Yaya, Chef Fei, and Cooking Smoke Times. During the Golden Week, you will need hundreds of numbers. The stinky tofu, sugar-oiled cakes, sister meatballs in Huo Palace, meat sausages in Donggua Mountain, fragrant grilled skewers in Mengzhong, and various authentic Changsha delicacies hidden deep in the alleys.
Shopping in Tianxin. The May Day business district, Dongtang business district, Houjiatang business district, and Xinkaipu business district in Tianxin District are very mature. A large number of commercial projects such as Huangxing South Road Pedestrian Commercial Street, Jiefang West Road Bar Culture Street, and Pozi Street Folk Food Street are lined up one after another. IFS Guojin Center, Pinghetang, Spring Department Store, Wangfujing Department Store, and Friendship Apollo Outlet Shopping Park covering an area of 260 acres. The commercial outlets with rich business formats are spread out one after another, making Tianxin District the core of Changsha Heart, the most prosperous commercial area, also provides more and more abundant choices for night shopping people.
experience in Tianxin. The night is getting darker and bustling. The lights are getting darker and bustling. The lights are on, and Jiefang West Road and Hualong Pond are still brightly lit. This is the "bar street" in Changsha in Tianxin District, and it is also one of the most lively places in the city that never sleeps. Three or five friends accompany outside tourists, choosing their favorite bars or drinking slowly or drinking heavily, feeling the joy and vitality of the habitat of Chaofan youth. The ancient Pozi Street next to it is the enjoyment of enjoying delicious food, watching Hunan operas, listening to crosstalk and other night culture and art, and carefully shaping the new look of "nightlife" business.
In Tianxin people's circle of friends, it is still circulating that Jack Ma is strolling in the garden last month, shaking his palm-leaf fan to check in Super article and friends’ photos. The man who knows best how to make people consume comes to Tianxin District, Changsha and experienced the charm of the night economy. After visiting Taiping Street, Pozi Street and Duzheng Street in Tianxin District, Jack Ma said with emotion: "Changsha's night consumption economy has unlimited potential. I have heard of it for a long time. This time I came to experience it myself."
Jack Ma is here, and more domestic and foreign tourists are also coming one after another.
"Tianxin As" in the night economy taking off
official data was released. During this year's National Day Golden Week, the number of people received by Taiping Street alone reached 1.65 million, and the number of passengers in the May Day business district increased by 40% year-on-year. On the National Day alone, the number of tourists reached 23,000 on the Huo Palace, and ate 80,000 pieces of stinky tofu and 50,000 sugar oil in two days Daba, the popularity of the night economy in Tianxin District can be seen.
The prosperity of the night economy is an important symbol of the openness and activity of a city and a region. In the post-epidemic era, under the background of the country's "six stability" and implementing the "six guarantees" and opening up the internal economic circulation, the night economy is favored by all parties to stimulate regional consumption, boost economic confidence, and enhance cultural confidence. As a pioneer area for cultivating the zero-point market, Tianxin District follows the trend, combines the business ecology of Tianxin District, and conducts discussions on the entire industry and innovative night economy, forming a strong momentum in further tapping the consumption potential of urban areas.
However, for the rulings of Tianxin District, it also faces "many tests". The epidemic prevention cannot be relaxed at all. How to restart and optimize the night economy? How to solve the safety of night travel? Are night security guarantees in place? How to enhance the soft power of the night economy's business environment? ...In the face of test questions, the Tianxin District Party Committee and the District Government made active and effective explorations, delivered a perfect answer to the high-quality development of the night economy, and also opened up a new path for the development of the night economy in Changsha.
This new path is first of all, in terms of scientific responsibility. "In order to create the most beautiful "Tianxin" brand of 'safe, convenient, warm and fashionable', create the 'four most' (most convenient, most profitable, safest, and most friendly) business environment, and continue to promote the prosperity and development of Tianxin's night economy. In September last year, Tianxin District first established Hunan's first "night economy service center" in Huangxing Plaza. The center innovated its service model, integrated public security, urban management, market supervision, streets and other related units, and formed a stationed working group to provide tourists with free drinking water, mobile phone charging, emergency medicines, etc., from 8 to 2 am every night to protect Changsha's "night economy".In addition to providing convenient services, innovative governance will also be within the scope of the law to lower the threshold for night economy business entities; set up a public service hotline of 85812345 at night economy service center to promptly respond to and deal with various issues of night consumption. This innovative move also reflects the persistence and firm ambition of the Tianxin District Party Committee and District Government to serve the people's livelihood.
This new path is also reflected in hard work. In order to continuously optimize the business environment of Tianxin District, Tianxin District carefully provides "nanny-style" thoughtful services to enterprises in the jurisdiction. As one of the "Internet celebrity check-in places" in Changsha, the super Wenheyou has a deep understanding of the government's nanny-style services. Wenheyou is always very popular during holidays. During the Golden Week, Wen Heyou's daily orders amounted to tens of thousands of tables, generating a large amount of kitchen waste. If the garbage is not cleared in time, the store will not be able to continue to receive guests. When the company faces difficulties, the Tianxin District Night Economic Service Center will always come to coordinate with the urban management and sanitation departments immediately and send kitchen waste trucks to solve the urgent problem for the company. Through the "nanny-style" caring service of various measures, Tianxin District strives to create a good business environment for enterprises in the jurisdiction. The new path of
is also reflected in seeking progress and change. Entering is the way out, and advancing is hope. The high quality of development is reflected in changes and realized in advance. On October 23 this year, as the core section of the Changsha Mountains and Shuizhou City. Happy Capital 2020 Charming Changsha theme promotion conference, Tianxin District took the initiative to endorse Changsha night economy and went to Shanghai and Chengdu to promote cultural and tourism. From the four aspects of night banquets, night tours, night fun, and night food, it showed the unique style and charm of Tianxin night to local citizens. The promotion activities are rich and exciting, and have won wide praise and praise, and have greatly enhanced the reputation of Tianxin District's night economy.
"Night Tianxin" Light up the prosperous night Changsha
In recent years, Tianxin District has always made efforts from the supply side to further increase the content supply of the night economy, integrate various urban resources such as commerce and culture, tourism, explore urban cultural characteristics, rely on the Internet, linkage online and offline, promote business integration, and expand the consumption space of the night economy; strive to create a night cultural life landmark with international influence.
The reason why Tianxin District's "night economy" can become a local sample of national supply-side structural reform is on the one hand due to the reconstruction and interpretation of the city's cultural connotation and cultural brands in the Internet space. On the other hand, it is inseparable from the pragmatic and coordination of the governance of Tianxin District government departments. Tianxin District actively builds a friendly and clean government-business relationship, with "nanny-style" intimate services and continuously optimized business environment, is constantly creating an "upgraded version" of the night economy, lighting up the prosperous night Changsha. (Julie)
