Source: [Datong Hui and Tu Autonomous County Media Center] At present, farmers are busy picking mature vegetables in open-air vegetable fields in Qikeshu and other villages in Hualin Township, Datong County, and the fields are showing a busy harvest. 5,200 hectares of open-field

Source: [Datong Hui and Tu Autonomous County Media Center]

At present, in the open-air vegetable fields of Qikeshu and other villages in Hualin Township, Datong County, farmers are busy picking mature vegetables, and the fields are showing a busy harvest. 5,200 hectares of open-field vegetables in Datong County are on the market one after another.

"Under the leadership of the party building brand of ' Laoyeshan , the party flag is red, one circle, four leads ten pioneers', the scale of the vegetable industry in the county is getting bigger and bigger, and the lives of farmers are getting better and better. Our Laoyeshan vegetable brand can be regarded as finding an 'organization'!" Zhang Guangsheng, secretary of the Party Branch of Datong County Vegetable Technology Promotion Center, said with confidence.

In recent years, Datong County has deeply created the party building brand of "The Party Flag at the foot of the old man's mountain, one circle, four belts and ten pioneers". According to the idea of ​​"brand influence, typical demonstration, radiation and driving", while combining the actual situation of various townships and industries, it has created party building sub-brands such as "big land, ecological prosperity for the people" and "one city, landscape, green barrier". While strengthening party building leadership, doing everything possible to expand and strengthen the brand of characteristic agricultural and livestock products, and further promoting rural revitalization and ecological protection.

The "Laoyeshan" vegetable brand was born in 2008. At present, there are nearly 40 professional cooperatives and vegetable distributors that can use the "Laoyeshan" vegetable brand and packaging for free in Datong County, and it is still expanding. Of course, there are also restrictions on free use. All vegetables must be green food certified and accept the strictest quality supervision.

Under the guidance of the party building sub-brand with green and ecology as the main tone, the "Laoyeshan" vegetable planting base actively integrates into the construction of green organic agricultural and livestock product export sites, combines brand building with certification of green organic geographical indications and other agricultural products to create a high-quality and characteristic vegetable industry. It is the first in the province to pilot the technical model of organic fertilizer replacement for fruit, vegetable and tea, and green circulation, high-quality and efficient characteristic vegetable industry promotion projects, increase the use of organic fertilizer, improve the quality of vegetables, promote the cultivation and breeding cycle, promote the high-quality development of green vegetable , and make organic a new business card for Datong County vegetables.

At the same time, the "Laoyeshan" brand is integrated into the "Hehuangtianyuan" regional public brand in Xining City, making full use of the influence of five geographical indication special products such as "Xinzhuang Cucumber" and "Datong Chicken Leg Onion" and 28 green vegetable products, increase certification efforts, strengthen publicity and promotion, broaden and expand sales channels for characteristic agricultural products, expand and strengthen vegetable brands, enhance brand awareness, create the "Laoyeshan" vegetable brand effect , and improve market competitiveness.

"We originally adopted the planting and management model of 'company + base + farmer'. Now, under the guidance of the party building brand, it has become the 'party building + company + base + farmer model'. The party branch sent a 'agricultural technology service team' to provide technical services to the base, and supervised the entire process of vegetable production from seedling cultivation to harvesting in the base, thereby ensuring the green quality of vegetables." Xing Chengde, technician of Datong County Vegetable Technology Promotion Center, said.

Relying on the "Party Building + Agricultural Technology Service I Take First" action, the county vegetable technology promotion center also carried out standardized green vegetable production and green pest control technical training in vegetable planting townships. In response to the problems and technical needs of growers in production, it went deep into the fields, into the sheds and households for training and on-site guidance. This year, 54 periods of training 2,130 people (times), effectively improving the planting technology level and enthusiasm of growers.

"Our county's party building brand has made a chess plan according to the 'one circle, four belts, ten pioneers'. We have followed the footsteps of the superior party organizations and have also made layout plans for vegetable brands and industrial development, namely: Sichuan and water areas mainly develop facility fruit and vegetable industries; Qianshan and Banshan areas are mainly suitable for the development of large-scale open-field vegetable industries; high-altitude, Naoshan and Bannanshan areas should develop cold vegetables and edible fungi industries." Zhang Guangsheng introduced.

At present, the total vegetable output in Datong County is 278,700 tons, accounting for 17% of the total vegetable output in the province, with a total output value of 670 million yuan. Through direct investment, business attracting business, and developing local business owners, 28 facility agricultural parks have been built in areas such as Shuangxin Highway, Chengguan and Huangjiazhai.In 2022, four open-field vegetable bases with more than 100 acres and 14 facility vegetable bases with more than 100 buildings will be built. The production scale and brand influence will continue to expand. The vegetable industry in Datong County has gradually become a pillar industry for agricultural efficiency and farmers' income increase and a new highlight of industrial structure adjustment, laying a solid foundation for the prosperity of the industry to leverage rural revitalization and development.

This article comes from [Datong Hui and Tu Autonomous County Integrated Media Center] and only represents the author's views. The national party media information public platform provides information release and dissemination services.

ID: jrtt