China Business Intelligence Network: Handheld smart image devices are a type of smart image devices, referring to image devices that have computing processing capabilities and can be used handheld. They are evolved from traditional image devices and are the product of the combination of traditional image devices with computer technology, data processing technology, sensor technology, network communication technology, power electronic technology, , etc., mainly including panoramic cameras, motion cameras and other shooting equipment.
Global market size
Since imaging devices are far higher than mobile phone photography in terms of imaging accuracy and texture, mobile phone carrier photography still cannot replace imaging devices in many fields, especially smart imaging devices. Therefore, the positioning of smart imaging devices has gradually changed from daily shooting and recording tools to specialized high-precision imaging devices in the industrial field (professional-grade intelligent imaging devices) or high-end consumer goods (consumer-grade intelligent imaging devices) that focus on improving people's life photography experience and meeting the photography needs of special groups.
In recent years, the global handheld smart image device market size has increased from 16.43 billion yuan in 2017 to 27.38 billion yuan in 2021, with a compound annual growth rate of up to 13.6%. Mainly driven by brand marketing such as GoPro and Insta360, the market size of the consumer-grade handheld smart imaging device market has continued to grow in recent years, and the industry is expected to enter a period of rapid growth. China Business Industry Research Institute predicts that the global handheld smart imaging equipment market size will reach 31.1 billion yuan in 2022.
Data source: Sullivan, China Business Industry Research Institute compiled
development opportunities analysis
1. Industrial policies support the development of smart image equipment
1. The Ministry of Industry and Information Technology and the National Development and Reform Commission clearly stated in the "Three-Year Action Plan for Expanding and Upgrading Information Consumption (2018-2020)" that it is necessary to improve the supply innovation level of consumer electronic products , promote the intelligent upgrade of electronic products, improve the quality of mid-to-high-end supply systems, promote the research and development and industrialization of products such as smart wearable devices, virtual/ augmented reality , ultra-high-definition terminal equipment, consumer drones, etc., and accelerate the popularization of ultra-high-definition videos in various industries in society. Handheld smart imaging devices, as mid-to-high-end electronic products, have received strong support from national policies.
2. technology promotes the development of industry
industry product updates are continuing to accelerate, especially in the technical directions of product operating systems, post-editing, and shooting and image processing during the same period. All major players in the industry have successively increased their investment in R&D. In addition to high picture quality, smart imaging devices focus more on technical indicators such as product operation experience and image stability, and bring value to customers through smarter shooting methods. For panoramic cameras, the high editing difficulty of post-production photos and the fact that domestic mainstream social platforms (such as WeChat, QQ, Weibo, etc.) do not support panoramic photo formats are still the main thresholds that hinder most potential user groups from trying. If these problems can be solved in the future through the improvement of enterprise software technology and the optimization of interactive capabilities, the further promotion of smart imaging devices is foreseeable.
3. The popularity of downstream industries has increased industry demand
In recent years, short video shooting and sharing have become increasingly popular. As of June 2021, the number of short video users in my country has reached 888 million, and the user usage rate is 87.8%, and the enthusiasm for user content creation continues to increase. As an innovative video shooting tool, the Panoramic Camera can shoot panoramic videos and achieve the convenience of easy sharing of smart editing and social platforms, and has been favored by more and more short video enthusiasts.
For more information, please refer to the "Research Report on Market Prospects and Investment Opportunities of China Smart Imaging Industry" released by China Business Industry Research Institute. At the same time, China Business Industry Research Institute also provides industrial big data, industrial intelligence, industrial research reports, industrial planning, park planning, , 14th Five-Year Plan, industrial investment promotion and other services.
