Many small and medium-sized enterprises are thinking about how to expand their corporate scale all day long. In fact, the real strength lies not only in scale, but also in the influence in the industry. I have observed Taiwan, my country and saw that Changxing Materials, CITIC Shipbuilding and Jinzhou Technology are all typical examples of focusing on their own fields and relying on their professionalism and focus on building industry leading positions. Obviously, the development history of these typical enterprises is worthy of consideration by domestic private enterprises.
1. Focus on the market and emphasize the first local market in the industry
Changxing Materials is an innovative enterprise focusing on R&D. It has long built a special R&D building and has been persisting for decades. It is now undergoing chemical transformation and turning to the field of environmentally friendly materials. This company mainly emphasizes R&D. Since its establishment in 1964, it has only more than 600 employees, but more than 400 of them are R&D personnel. And 13% of annual sales revenue is used for R&D investment. Its approach is not to pursue the world's first place, they pursue the Asia-Pacific market first place.
I think this concept that emphasizes the first place in the local market of the industry is still very inspiring to small and medium-sized enterprises in China. Many companies are like Tiannv. No matter what the global market is like, they think about occupying which market they want to sell. In fact, he has no weight in that market, and at most he just has his own sales. But Changxing Materials is to be honest in the market, and the world's number one we talk about usually refers to sales first, not market first. In the market, Changxing Materials mainly targets the Asia-Pacific market, and now it has indeed become the number one in this regional market. It is worth learning from Taiwanese companies that focus on regional markets.
In addition, the concept of " customized " proposed by Changxing Materials is also worth learning from. This is different from the concepts of "personalization" and "customization". "personalization" is mass production and small-scale production; "customization" is targeted for target customers. These two practices are still production-oriented and supply-oriented, and customers have not actually participated. The concept of "customization" has the meaning of experience economy, that is, customers participate in manufacturing. This does not mean that customers can do design and research, but rather that customers participate in the formation of product creativity. This concept is very important to let customers participate in the entire process of creating a complete set of creative ideas and also participate in the entire production process.
Another thing that must be mentioned is that in Changxing Materials, you can't feel that it is a chemical company. The factory area is very clean and clean, without any odor. It is a completely garden-style factory. Only in such a comfortable environment can employees have more energy to work.
2. Focus on technological innovation and focus on this industry
In addition to Changxing Materials, CITIC Shipbuilding is also very distinctive in focusing on technological research and development. Even the LV boss recognized their technology very much and entrusted them to build yachts. In recent years, the shipbuilding industry has been in a downturn, but CITIC Shipbuilding has been able to get out of the predicament well. Why is this?
ultimately depends on its own R&D capabilities and business model. CITIC Shipbuilding has always emphasized the widespreadness of product applications, but it is not a change in career, but just an extension of industry applications. For example, they developed a new material for shipbuilding. The dust cannot stick to it and can be cleaned without cleaning. Later, this material was extended to the applications of cars, parking garages and buildings. This is an innovation in industry application extension. CITIC Shipbuilding is just providing this kind of material and constructing it, not changing its career, but still building ships. It used to be a fishing boat and yacht, but now it also builds new building materials. Due to its excellent welding technology, it will also contract some welding projects, and also build warships, cars, etc. CITIC has not expanded blindly for a long time, but has been focusing on this industry. I think that only by focusing on one’s focus can we achieve the ultimate. This kind of focus is very worthy of our Zhejiang businessmen’s learning.
Jinzhou Technology mainly sells fishing nets and is now the third largest fishing net manufacturer in the world. The company emphasizes that "it is not to provide the cheapest, but the most valuable thing."This concept of "willfulness" has given us a lot of inspiration. This concept is exactly what many Zhejiang businessmen lacks. Many Zhejiang business companies are greedy for cheap purchases, resulting in messy raw materials. The quality of the products made in this way is worrying. Many Zhejiang companies lack user-oriented thinking . In fact, the product functions are the most effective from the user's perspective, which is precisely a very critical point to occupy the market.
3. Strengthen in-depth professional exchanges between government, business and enterprises
From the perspective of laymen, many domestic enterprises have surpassed Taiwanese enterprises; but from the perspective of insiders, there is still a big gap between our enterprises and them and will not be able to keep up for the time being.
Generally speaking, the entire development time of Taiwanese enterprises was about 20 or 30 years earlier than that of domestic private enterprises. According to our understanding, Taiwan’s small and medium-sized enterprises have passed the primary stage and have basically transitioned to the second stage, namely the specialization stage. It is mainly operated by Taiwanese "second-generation" entrepreneurs who took over the baton from their parents. They are still very dedicated and still work honestly. They are very clear about what the company should do and how to do it. They think this is very good and is a very important point for Taiwanese companies to maintain progress.
Domestic small and medium-sized enterprises are still in the stage of handover between the first and second generations and even the first generation entrepreneurship stage. Therefore, although many Zhejiang enterprises are larger than them on the surface, in fact, the overall enterprise level of Zhejiang is slightly inferior. The technical systems of small and medium-sized enterprises in Taiwan are very neat and standardized, and the basic management, concepts, and professionalism are relatively mature and advanced. I even think that the cognition and literacy of Taiwanese entrepreneurs are relatively at a higher level. Therefore, many aspects of Taiwan are worth learning from. I think it is necessary to strengthen in-depth and professional exchanges between Zhejiang entrepreneurs and Taiwanese entrepreneurs.
In general, these three companies have three things in common, and it is these three points that help them gain a place in the market, and these three points are exactly what Zhejiang businessmen should learn.
One: Emphasize technological innovation
Whether it is Changxing Materials, Jinzhou Technology or CITIC Shipbuilding, they all emphasize technological innovation. These three companies used to be built from small workshops, but they just understand the importance of innovation. We insist on constantly developing and innovating in our own fields and making our technology stronger and bigger, rather than playing concepts like us. Their focus is on technological innovation and not playing with those virtual things.
Second: Focus on this industry
These three companies are very well-established and thick, focusing on their own fields, and thinking about serving the customers in their industry well. Therefore, in every innovation, he has never thought about changing his career and honestly doing his own industry well. They will apply the Internet tool, but they do not shift the company's excitement to "Internet +". Just like Mr. Chen, the boss of Jinzhou Technology, said that they took over from their father and have always focused on the industry. They used to be ordinary hand-made fishing nets, but now they are still making fishing nets, which is nothing more than the more advanced technical means.
Third: Focus on collaboration and sharing among different industries
For example, in the production process of CITIC Shipbuilding, one of the projects is ocean fishing, so we must consider how to build a ship to be more suitable for fishing. If the ships built by different companies are also fished, the ships built by CITIC Shipbuilding often catch more fish and have higher benefits. Why? Many people may not know that CITIC Shipbuilding, Changxing Materials and Jinzhou Technology are in the same industrial circle. In other words, the fishing nets on the fishing boats built by ZTE are made by Jinzhou Technology, and the materials to be used in this fishing net are provided by Changxing Materials. This kind of mutual cooperation between enterprises ensures higher benefits. If the fishing net is just designed well and the boat cannot do it, it will still not be able to catch more fish. They pay attention to systematic collaboration between enterprises.
How can we coordinate those three different enterprises and three independent entities? The answer is sharing! Jinzhou Technology must require corresponding supporting materials to produce different fishing nets. As for what kind of materials are needed, it is necessary to communicate with Changxing Materials; and this material and fishing net can be provided to CITIC Shipbuilding. What kind of ship to build and what kind of materials and fishing nets are most suitable, CITIC needs to share this information. It can be seen that the three companies emphasize the collaboration and sharing between enterprises, not a simple buying and selling relationship. Many domestic private enterprises are small and complete. After the feed factory is built, they will build a breeding farm and then slaughterhouse. This is the so-called "one-stop" service, not real industrial coordination. Just imagine if the fishing net woven by Jinzhou Technology can catch a lot of fish? CITIC Shipbuilding is engaged in industry, and sharing basic information with Jinzhou Technology in this regard will help maximize benefits. The three companies are just partners, and they are in charge of their own business areas and do their best in the industry.
