Balenciaga has become popular on social networking sites in the past two years. Whether it is the "IKEA shopping bags" that were out of stock last year, the calfskin white shopping bags, or even the colorful "plastic bags" and "snakeskin bags", or a hard-to-find hole shoe... they are basically all just released and have been ordered.
Since Demna Gvasalia took over as the creative director of Balenciaga in 2015, from its trademark to its advertising, he has injected a unique temperament exclusive to Demna Gvasalia into Balenciaga.
As expected, as an important show after Gvasalia entered the brand, Balenciaga built the show into a snowy ski resort in autumn and winter. The graffitied "snow mountains" are full of slogans such as "You are the world", "Think big", "Love", "No borders", "Energy".
On this season's show, Gvasalia went back to history, reexamined Balenciaga's signature sculpture tailoring, and blurred the clothing boundaries between men and women. From sculptural silhouettes to crazy layering, the velvet, fluorescent colors and plaid elements featured this season show an amazing fashion concept in the layers of layers.
The craziest innovation is to let the model put 9 pieces of clothes from the inside to the outside - the innermost design fits the body curve, and the outer layer forms a unique and large shape through silhouette cutting, as if the ice and snow giant has put out his own wardrobe. Colorful colors and multi-layered visual troglosses can actually be so unique and fashionable this winter.
▲ BALENCIAGA Winter 18 campaign
In fact, this classic silhouette appeared as early as the era of Cristóbal Balenciaga. In the latest 18 blockbuster Balenciaga Winter film by photographer Charlie White, the model's body comes from the classic silhouette in the brand archive, but is created by Gvasalia's items - hoodies, parkas and down jackets, carrying his creativity and conception of Balenciaga in the new era.
▲ BALENCIAGA Winter 18 campaign
In addition, with the assistance of high-tech shaping technologies such as new 3D human body scanning technology and digital specimens, the former sculptural tailoring design of a generation of fashion master Balenciaga Cristóbal has been reinterpreted into the "waist-refining skirt" men's and women's coats and coats carefully crafted by 3D technology in the new season.
This three-dimensional effect that is both fit and sculpted, makes traditional wool, tweed and velvet glued to the lightweight foam , with precise and exquisite details, making the originally serious formal outfit more playful and refined.
▲ BALENCIAGA Winter 18 campaign
Through renovation classics and exploration of modern 3D technology, Balenciaga winter new clothes not only perfectly represent the brand designer's breakthrough concept of tailoring, but also fully reflects Balenciaga's architect-like design proposition.
▲ BALENCIAGA Winter 18 campaign
Gvasalia creates a "two-body" shirt with tome view effect and a combination of two pieces of clothing in the design. This way, you can wear it together or separate it and wear it independently, making daily matching easier.
makes fashion a way of communication. This season, specially designed limited edition items for The United Nations World Food Programme (WFP) WFP , using capital WFP words and World Food Programme LOGO, let more people understand the cruel facts of the world's population hunger rate surge.
Balenciaga not only donated $250,000 to The United Nations World Food Programme (WFP), but also donated 10% of the profits of each product of China-linked cooperation products - hats, T-shirts and hoodies - to WTP, courageously taking an important step in allowing fashion to shoulder social significance.
