Balenicaga Defender has been rising since its debut, presenting a "one-one-one-one-one-one" situation in the circle of pioneer players and bloggers, taking into account the public aesthetics, causing widespread discussion and meme play. Although the recent joint brand of adidas x Triple S is still discussed, Defender represents the "sports shoes experiment" of Balenicaga's "post-Internet celebrity era".
became the first quarter of this year,
pioneer player style "determined",
formed Defriends Community Culture:
Balenciaga continues to dominate the matching of many pioneer players. Defender is the new shoe style that bloggers have recently bought, and the unique design and matching attributes are the key reasons;
Balenciaga Defender pure black and cream color
black style is more popular, such as in recent PO articles such as Junyoung, the appearance rate is extremely high, and it is with Balenciaga The loose jeans, sweatpants and work pants that are mainly featured in recent seasons are very "adaptive";
Some bloggers will match Defender with a full set of Balenciaga items. In addition to the trousers, they will also add double-ring seven-quarter sleeves, flame font destruction Tee and sweatshirts;
The popular short jackets, trousers, and tailor-sensing denim items can also create a good matching feeling with Defender. Because of the texture of Defender itself, players will also choose handmade old-fashioned items such as Rick Owens to echo the style;
In addition to the outfit attributes, blogger Leeye often takes photos with friends wearing this shoe style, and the caption is "Defriends", which shows that Defender has even formed a "community culture" among pioneer players;
, such as Rhino Derby, Crocs co-branded rain boots and other shoes, Defender continues to reflect Balenciaga's "precise blow" to pioneer bloggers, but the difference is that Defender's performance in the mass market is even more popular.
competes for the "Shoe King of the Year".
is amid public controversy and memes.
is more popular Defender:
Defender made its debut in the 22 spring and summer show 6 months ago. It made an exaggerated upgrade on the popular Balenciaga Triple S and Track sneakers, causing fashion media to report;
invited Justin Bieber to shoot Defender in February this year. The blockbusters have added more exposure to the shoe model and began to enter the public's field of view;
"ugly design" and "tire shoes" frequently appeared, making Defender a controversial shoe model and was "played with" by players. For example, the internet celebrity designer Marc V Brosseau used a pair of Asics and tires to create Bootleg, and made Defender tire shoes, which were forwarded wildly at home and abroad;
Via.Marc V Brosseau
's subsequent market performance is "really fragrant". Taking domestic as an example, no matter whether it is a certain social media or trading platform such as Hongshu, Defender The number of discussions and sales volumes far exceeds that of Balenciaga's other shoes recently, and the popularity is still rising;
vs. bloggers and pioneer players, mass players prefer Defende cream color schemes. Some people say that because it is similar to the popular Hoka outdoor shoes in recent years; on the
social platform, many male and female players also share their wearing experiences, such as exaggerated height enhancement effect, excellent foot feeling, attractive design, and high recognition. Many people regard it as a strong competitor to the "Shoe King of the Year", which is closely related to Balenciaga's "experiment and layout" in the field of sports shoes in recent years.
Balenciaga post- internet celebrity era,
sports shoes " experimental trilogy ",
Defender's success is very special:
Although Baleciaga's launch of knight boots , spaceship shoes, boot styles and derby in recent years have all become "pioneer shoes", but the matching and style have limitations. Baleciaga's "sports shoes" are the Internet celebrity categories that have been verified by the market;
Balenciaga's pioneer shoe style
Two pairs of internet celebrity sports shoes Triple S and Track have declined, although Balenciaga's "sports shoes" are the Internet celebrity categories that have been verified by the market;
Balenciaga's pioneer shoe style
Two pairs of internet celebrity sports shoes Triple S and Track have declined, although Balenciaga's popularity has declined. Recently, it has released a major collaboration with Gucci and adidash, giving Triple S a new expression, but the topic is not satisfactory; on
, adidas x Balenciaga Triple S
, Gucci x Balenciaga Triple S
, and so, Balenciaga started a "new experiment" of sneakers. Balenciaga "post-Internet celebrity sneakers" have released three pairs, which can also be regarded as a "trilogy";
is first Runner, combined with the techniques of making old and silhouette enlargement, it is also interpreted by Bieber, and subsequently released X-pander boldly adds the suspended heel, which has also gained favor from pioneer players;
Balenciaga
Runner (left), X-pander (right)
to the latest Defender, Balenciaga learns from the two pairs of predecessors, and controls the sense of pioneering and public acceptance more easily. It uses X-pander shoe shape, but replaces the "suspended heel" with a relatively practical "tire", and the foot feeling is also improved;
This move also gives the overall outline a "magnification" of Runner, and adds "aging treatment" to make the matching attributes stronger, and even incorporates some of the appearance essence of outdoor shoes ;
The "New Trilogy" composed of Runner, X-pander and Defender is ideally successful and recognized among the "believers" of Balenciaga and designer Demna, as well as the masses, and Defender has the best chance to achieve this.
