If someone asks you what is the industry that has had the biggest impact on you in recent years, I believe many people will Lenovo to "mobile payment". The popularity of mobile payment has completely changed our lifestyle. Nowadays, shops on the streets and alleys are basically "loyal fans" of mobile payment. The emergence of
mobile payment has greatly improved people's "life efficiency" and facilitated people's daily lives. Even foreigners were "shocked" by China's mobile payments and said it was too convenient.
. Nowadays, Chinese people don’t need to bring their wallets when going out, they can travel all over the country with just one mobile phone. Not only major shopping malls, but also "small vendors" on the street can "mobile payment".
Under such circumstances, mobile payment is a "big cake" in China, and many people want to "get a share of the pie". However, due to the "speciality" of the industry, if you want to plan in the mobile payment field, your own strength must be strong. Otherwise, the flow of billions or even tens of billions of dollars a day will not be able to bear the flow of funds.
: When it comes to the "giants" in my country's mobile payment industry, everyone will definitely think of Alipay and WeChat . With the popularity of mobile payments today, Alipay and WeChat have become tools that everyone can’t live without. The number of users of both mobile payment companies has reached hundreds of millions, accounting for the main share of my country's mobile payment market.
mentioned above that my country has a large population of mobile payments, which is also a big "cake" in my country. But it is not easy to "snatch" from the two giants Alipay and WeChat. But even so, a "institution" in my country chose to "take action" and compete with Alipay and WeChat for my country's mobile payment market. Even if it is hesitant to "spent" tens of billions, it is cloud flash payment .
As we all know, after the popularity of mobile payment, banks' related businesses have also decreased, resulting in banks losing many users. In this case, banks want to find ways to "take back" users. Since mobile payment is popular, banks also choose to involve mobile payment.
In recent years, banks have also "comply with the times" to launch mobile payment tool - cloud flash payment . Yunshangfu was born at the end of 2017 and was officially released on December 11, 2017.
When Yunflash Pay was first launched, banks gave very large discounts in order to "build momentum", just to attract users. Once Yunflash Pay was launched, it was "welcome" by the market. In about a year, Yunflash Pay's users reached about 100 million. As soon as
Yunflash Payment was launched, it took out "real money" to attract users, and gave users a total of tens of billions of yuan in benefits. Yunfangfu also relies on such "benefits" to attract a large number of users. On September 5, 2019, China UnionPay announced that the number of users of the Cloud Flash Payment APP exceeded 200 million.
However, Yunfangfu wants to catch up with Alipay and WeChat, and there is still some distance. Although Yunfangfu relies on the method of "sending red envelopes" and has gained a large number of users in a short period of time, these users are "unstable" and many of them are just for red envelopes.
For Yunflash Payment, although the number of users has exceeded 200 million, it is very important to "stable" these users. Otherwise, the publicity and expenses made before will be wasted.
