With the comprehensive development of users' mobile payment habits, society is ushering in the era of cashless payments. Understand this trend. Major banks have actively opened up online transaction rebate business in recent years. According to the latest news, starting from April 10, 2020, Ping An Bank Credit Card will take the lead in implementing full-network transaction score distribution, and completely cancel the MCC score issuance mechanism based on physical card swiping scenarios. This mechanism optimization and adjustment means that Ping An Credit Card is a rare banking institution in China that writes online consumption points into the points rules.
The traditional credit card consumption rebate points are based on the MCC code (merchant category code) transaction and issuance mechanism of the physical card swiping scenario. As the name suggests, it is based on the points distribution made by users using credit cards after merchants swipe their cards through POS machines. With the development of the times, this method has gradually revealed hidden dangers such as opaqueness, misjudgment, and codec arranging. It is understood that in the past, according to the rules of MCC score issuance, banks' investment in MCC consumption score is only reduced but not increased every year. If Ping An Credit Card starts to send full online consumption points after January 18, I believe that the monthly payment points for online consumption will require an increase of 100 million yuan.
This time, Ping An Bank Credit Card Center took the lead in the industry, canceling the application of the Merchant Category Code (MCC) score distribution mechanism and implementing the full-network transaction score distribution, which will make the points mechanism and information present to customers more real-time, transparent and clear, not only protect the vital interests of cardholders, but also cater to the general trend of mobile payment in the trend of the times. It is worth noting that the new score issuance policy of "All online consumption cumulative points" in the announcement is determined based on the user consumption form, rather than pointing to online and offline consumption scenarios in general. In other words, users spend offline through mobile payments such as Alipay , WeChat , etc., and are also included in the points account cumulatively. It is revealed that Ping An Credit Card will soon launch a high-point feedback mechanism for online consumption through its cooperation with leading merchants, and continue to provide cardholders with higher strength points benefits. Ping An Credit Card Points, also known as "Wanlitong Points", have been connected to " Yi Wallet APP", and are widely used in various life scenarios such as pocket shopping, recharge and payment, and various coupon redemption.
adheres to the concept of giving back to customers and continuing to be customer-centric. Ping An Credit Card will upgrade its momentum to bring changes to the entire industry in the full issuance of mobile payment points. In the future, Ping An Credit Card will continue to focus on customer experience, actively receive feedback and suggestions from every user, realize the continuous iteration and optimization of the points policy, and jointly create an interactive service system with the majority of cardholders.
