Good night friends, European Cup is over, how are you feeling?
Honest people watch the game, and the whistle is the end. And in the world of the little clever ghosts, the schedule is only half over.
"What are you watching when you watch football?"
This is likely to have become the ultimate philosophical question for sports fans. In addition to the results of the event, another system is rushing to liquidate. In a game, who really makes money from ?
Football, basketball, baseball and the Olympics have attracted much attention, while the undercurrent of commercialization has never stopped.
From brand marketing to athlete trading to sports tourism, the entire sports industry contributes more than 100 billion US dollars of output value to the world every year. The ignited the sports spirit fire on the arena, and the audience had to count the money quickly, make a fortune in a quiet voice, and make a fortune.
profits are bustling with people, and people like to gather in places with a lot of money, so there are the smartest businessmen in the 21st century in the sports field.
Now, people in the sports industry are accustomed to using data to measure the production capacity value of athletes. Whether it is skills or general commercialization, they are all in statistical tables. And the beginning of all this originated from the manager of the Oakland Athletics team in the MLB League many years ago.
In 2011, Brad Pitt planned and filmed and starred in a sports biographical movie " Penalty Got Gold ", telling the life story of Billy Bean.
When he was young, Billy Bean was a talented baseball player. After scouts kept tempting him with their future high salaries and futures, he chose to give up the admission letter from Stanford University to become a professional player.
and then hurt Zhongyong.
More than ten years later, Billy, who lived up to his youth and had no outstanding performance, retired. He had never been to college and could only stay in the team as a manager. Over the years, he always regrets his original choice and becomes increasingly depressed.
In the league, the Oakland Athletics team lost to the New York giant Yankees, and the main players were poached one after another, and the entire team was shaking. At that time, the team had a serious shortage of funds and could not compete with the giants for players. Billy could not see any hope of rising. When was in a state of confusion, he met Peter, a master of economics at , Yale University, .
Peter wakes up the dreamer in his words:
In previous experience, team managers always decide on buying and selling based on the players' past performance and real-time value. The value of an all-round excellent player is naturally rising, and it is not accessible to small teams.
Peter proposed the "modeling" thinking in his suggestion:
follows objective data rather than industry experience, and chooses the strongest among low-priced players;
searches for talents and discovers strong grassroots players and stars in the low period of their careers.
As the saying goes: is not limited to talent .
This carpet-style search and precise positioning of player buying and selling analysis are the earliest scientific means to be used in clubs. Billy Bean even replaced most analysts with college students who have no sports background and only understand data, striving to be more objective.
After a series of calculations, Billy finally found the treasure.
After his reorganization, the athletes' team activated the athletes' own abilities to the greatest extent, and ushered in a 20-game winning streak that rewrites history in the following season.
Billy's operation was later written by writer Michael Lewis into a book - "The Magic Ball - Wisdom of Winning in Adversity". Therefore, Billy's team operation philosophy, was also called the "The Magic Ball Theory" in the later stage. In the movie
, Billy's early athlete career was actually fabricated, just to highlight that "choice is an unbearable weight of life."
In real life, Billy encounters choices.
After the Oakland athletes successfully broke the circle, Billy Bean was also targeted by the bigwigs in the sports circle. Boston Red Sox 's big boss John W. Henry II sincerely invited him to join the Red Sox and offered an annual salary of $12.5 million, but Billy declined.
and John Henry obviously did not give up the magic ball theory. When this soy futures trader was determined to use big data analysis player, 2 years later, the Boston Red Sox won the MLB annual championship.
In 2010, John Hen used his Fenway Sports Group to acquire Premier League 's Liverpool team , and did not give up this theory. The magic ball indeed improved the decline before Liverpool was acquired.
Big data can not only analyze players' positioning tactics, but also estimate players' worth. In the process of player transfer and reselling, Liverpool can often make a fortune.
2020, when Billy Bean, who once declined John Henry, appeared again, he also became a sports tycoon. Earlier that year, Billy and sports banker Gary Cardinal jointly founded the RedBall Acquisition Corp (RedBall Acquisition Corp) , and went public in a short period of time to raise $575 million in funds, hoping to use his friendship with John Henry to acquire a minority stake in Liverpool.
Right, you read that right, the team manager who once worried about not having money to buy players in the Oakland athletes team has begun to expand across baseball and football.
If Billy Bean is the manager who has promoted the club's upgrade and even the development of sports events tactics, then the following pythons in the sports circle are experts who have made athletes' trading and commercialization to the extreme.
20 Forbes Sports Agents Income List is much lower-key than the well-known film and television stars, but with their true skills, is making a fortune in this vast business world.
TOP1-Scott Boras
Boras, known as "$cott Bora$", you can tell by looking at this name, the baseball audience thinks he is a complete money skeleton. In 1976, when he was named by his coach and said "You can't do it", he hung up his boots, furthered his academic studies, and obtained his doctorate in pharmacy and a bachelor's degree in law from Pacific University.
This little man is taller than the sky. , with his familiarity with the baseball circle, the "contract research" ability given to him by law, and the rational analysis ability of doctoral background in pharmacy, returned to the court and became a baseball agent. He once helped top rookies sign contracts with a maximum price, and also made the contract loopholes easily transfer to the two rookies to maximize their interests.
Bolas provides customers with an appreciation training base like a baseball academy. He is not hesitant to ask all kinds of professionals to learn about ways to become an excellent player and provide it to customers. Polishing the rough jade, penalties turned into gold, the face value of the contract signed by Bolas is more amazing every time, from $50 million to $275 million, and then to $365 million.
Encountering Bolas, anyone could suffer losses except his clients. Because he lives and dies with his clients.
Now, he is already the well-deserved agent ceiling. In 2020, the contract transaction volume of the economic company under his name reached US$3.2 billion, and the commission income alone was US$160 million. has 13 million contracts, demonstrating Bora$'s strength.
TOP2-Jonathan Barnett
This relatively low-key name in China is actually the boss of Stellar Group, a famous British sports agency. Jonathan Barnett was born in a wealthy businessman family in London. His family business was very prosperous. After graduating from college, he was arranged to do public relations and sales in his home gambling (you know) business, and then discovered his business communication skills.
For the sports circle, Barnett is a completely layman. The first contract he signed was the British legend cricket athlete Brian Lara, who is also the career leader of boxing champion Lewis. But when he wanted to squeeze into the football circle, he spurted the mud many times.
"Since a mature star doesn't like me, then train a star by yourself." Barnett focused on the children in the youth training camp. With the same signing, his identity is not only an agent or a guardian. After several years of training, his first group of players appeared on the stage of history and was known as "the world's best defender Ashley Cole". is his protégé. After the popularity of
gradually opened up, Barnett was accepted by the football circle, and Bale, a talented player "second only to C Ronaldo and Messi", is also his client.
Barnet's Stellar Group contract transaction volume reached US$1.4 billion in 2020 and revenue was US$142 million.
TOP3-Jorge Mendes
As Ronaldo's agent, Mendes has long been famous. In 1996, Mendes founded the agency Gestifute in his happy hometown of Portugal. He first became a deep-seated leader in Portugal and signed contracts with many fellow villagers, such as Mourinho and Ronaldo.
Mendes was also a footballer in his early years, and he played as the left winger like Ronaldo. But he is not capable and has been playing in a Class C club. Close a door and open a window. Mendes' talent is in making money.
When he was still playing football, he started contracting stadium advertisements and opening a football CD video store, earning more than playing football. Opening a video store allowed him to meet most players around the world, which was where his dream began. After making some money, Mendes began to open a nightclub, and then started his journey of buying and selling players through his nightclub connections. In a few years, he monopolized the Portuguese market and began to compete in Europe.
On December 27, 2020, Mendes was elected as "Best Football Agent 2001-2020". , the award, which is infinitely close to the Lifetime Achievement Award, has concluded Mendes' first half of his life.
In 2020, Mendes' Gestifute traded a $1 billion contract, and his commission income reached $104 million.
TOP4-Mino Raiola
Mino Raiola moved to Holland with his parents in his early years, but he never changed his nationality. He is a genuine Italian. This Italian family is not simple. In order to make money, my father worked 18 hours a day, and his child also served customers in restaurants early to solve problems. One pizza restaurant has expanded to 20.
Raiola dropped out of school in his sophomore year from the law department and began his career as a football economician. He is as enterprising as his father. In 2001, he met the talented player Ibrahimovic. then became a lifelong friend of Ibrahimovic and later made most of his players and clients.
He is very good at maximizing the interests of players. He does not give in to the contract amount, which makes the club hate it and ends up being a "vampire". But there is no way, the players under his name are all too good, from Balotelli, Pogba to Verati , the club cannot ignore it.
In 2020, Raiola's contract transaction volume reached US$850 million and revenue was US$84.7 million.
TOP5-Jeff Schwartz
Jeff Schwartz is the founder and president of Excel Sports Management, the world's third largest sports brokerage company. The company, located on the East Coast of the United States, covers basketball, baseball and golf . Tiger Woods is the most well-known player in his family.
As the company boss, Schwartz's energy in NBA cannot be shaken. His clients include Detroit Pistons Drummond and Griffin , as well as Cleveland Cavaliers Love , danver nuggets Jokic, etc.
In 2020, Schwartz promoted a contract amount of US$1.8 billion and revenue was US$73 million.
Maybe sports brokerage is just a small corner in the big cake of the sports industry. But this corner is enough to rewrite the fate of a player or a team.
There is a hot news today. Messi renewed his contract with Barcelona for 5 years and his salary was cut by 50%. If Zhenzhen's life is just like the first meeting.
The story of Messi and Barcelona is too legendary, and we are not qualified to evaluate his stay or not.
You can think about it yourself. If Messi's agent is not his father, but an experienced and savvy agent, perhaps Messi and the contemporary football world will have many possibilities - is like Billy Bean in "Punishment Got Gold", and the choice is too important.
However, this kind of reverie can only be experienced in the game:)
#Messi renewed contract with Barcelona# #deep good article# #broker event#
