article | Huashang Taoist Wu Su
Many netizens believe that Russia's national strength has declined. It depends on this issue, but there is an industry that can provide reference, which is the caviar industry.
Caviar is considered to be synonymous with high-end catering in the world, because it borders the Caspian Sea, the world's largest freshwater lake and the most famous origin of caviar. For a long time, Russian caviar has been a "national treasure-level specialty" and is highly favored by wealthy people, including the Chinese.
How strong is it?
In a documentary describing the luxurious life of billionaires, caviar is the protagonist. A can of high-quality Russian caviar can be sold for 24,000 pounds in a top restaurant, with a contract of 210,000 yuan at the time.
And, eating caviar makes the ceremony feel full. According to media reports, when eating top-quality caviar, you cannot use a gold spoon or a silver spoon, they will rust and affect the taste. "The best tool is the back of your hand, so that you can experience the original flavor of caviar."
This luxury often represents identity and status.
For example, Ruth, the heroine of "Titanic", complained to the male protagonist Jack about the hypocrisy of the upper class, but Jack exclaimed: "(lower society) you can't live that kind of life in two days because you can't take a hot bath, let alone caviar."
Don't underestimate the power of luxurious life. The rich people spend money to enjoy it wildly. Wild sturgeons, the main source of caviar, are caught. In 1977 alone, the production of wild caviar reached 1,988 tons, and the number of wild sturgeon caught reached 31,800 tons.
As a result, due to long-term overfishing and the damage to the ecological environment, the production of wild sturgeons has dropped sharply. In 2000, the Convention on International Trade in Endangered Species of Wild Fauna and Flora defined wild sturgeons as endangered species expressly prohibiting the fishing of wild sturgeons.
The main source of caviar is almost "cut off", and Russia turns to produce salmon and other supplements. By 2013, wild sturgeon caviar production dropped to about 9.41 tons, only 0.5% of that in 1977.
Seeing that the " money printing machine " industry that is luring money from wealthy people is about to stop flowing, and artificial breeding of sturgeons came into being. At this time, the Chinese also stood up.
In 1998, Wang Bin, who worked in the Ministry of Agriculture at that time, resigned and spent 200,000 yuan to raise more than 5,000 sturgeons in Fangshan District, Beijing. Later, he moved south and moved to Qiandao Lake with better water quality, and the number of sturgeons increased to 50,000.
However, the "big enemy" of sturgeon farming is to escape the summer heat. In 2003, Qiandao Lake encountered the hottest summer in 60 years. As a result, half of the 50,000 sturgeons died, dead, fish fish fish fish fish fish burying, and burying fish, which lasted for three months, with heavy losses.
Wang Bin's solution was to pump cold water below 20 meters deep in Qiandao Lake to raise fish. Unexpectedly, he solved the problem of sturgeon being killed by heat in one fell swoop.
After this, he solved the "barriers" such as male and female identification and key customers, especially when Lufthansa openly bid for a caviar supplier, Wang Bin's company Sturgeon Technology defeated more than 20 products produced in Russia, France and other places, ranked first, and successfully entered.
took Lufthansa, Wang Bin quickly opened up the European market, with 27 Michelin three-star restaurants in Paris, and as many as 22 of them using their caviar. By 2019, Sturgeon Technology will produce 102 tons of caviar, controlling 35% of the global market share, ranking first in the world.
After reading this, do you think Chinese caviar has the last laugh? No!
There are no caviar dishes in Chinese food; the tall ones were once 90,000 yuan per pound, and the cheapest ones were 1,600 yuan per pound, which directly persuaded most consumers to get rid of, and Chinese rich people did not form eating habits like European and American rich people, but just occasionally experience them. Therefore, the foreign revenue of primordial technology has reached 80% or 90%.
China's sales are not large, so the market can be slowly cultivated. More importantly, in the process of the development of Sturgeon Technology, foreign-owned shares have been continuously expanding. Now, the largest shareholder of Sturgeon Technology is actually an investor named William Houston, with a shareholding of 23.8%.
On the other hand, due to the doubts about sales data, the decline in product prices and the relatively stable gross profit lack of rationality, etc., the three impacts on listing of sturgeon Technology failed. Even the founding shareholders Donghai Fisheries Research Institute of China Academy of Fisheries Research Institute and of China Academy of Fisheries Research Institute of China through online bidding, each transferring more than three million shares, "desperately" withdrew.
With great hardships, Chinese founding shareholders have withdrawn, and foreign capital is the biggest profit? Relying heavily on foreign markets, the epidemic, society and other reasons can easily block sales. How can I break it?
It can be said that on the road to developing the caviar industry, Chinese companies still need to continue to make progress. Only in this way can they truly control the industry and be proud of the market!
【Reference】
1. "Russia is recession, and even national treasure-level specialties cannot compete with China", Extraordinary fried dough sticks
2. "Biyuntian: Wang Bin of the Niu: Conquer the World with Chinese Caviar", Import and Export Broker
3. "Three-time IPO failed, the old shareholder of sturgeon technology is in a dilemma", Financial graffiti
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