White cup, dark green Siren ( Siren ), brown coffee liquid and classic style lace covered with lace. This cup of Starbucks coffee, which looks "unusual", has hidden secrets. This is actually the latest series of joint products launched by South Korea's Starbucks and Samsung .
▲Picture from: Starbucks
The product jointly signed by Samsung and South Korea's Starbucks this time is a series of protective cases suitable for the Galaxy S22 series and Galaxy Buds headphones. Among them, there are two protective cases suitable for the Galaxy S22 Ultra, one for the Galaxy S22 and Galaxy S22+.
▲Picture from: Starbucks
There are two headphone protective cases, which can be used for Samsung Galaxy Buds 2, Buds Live and Buds Pro wireless headphones. Each design has strong Starbucks elements, such as Starbucks' iconic green and Siren logo, as well as the lava coffee headphone case. When holding the headphones, it feels like drinking coffee, "injecting energy" into the body.
▲Picture from: Starbucks
This design that combines the wristband of the phone case with Starbucks receipt is also unique. Not only does the S-22 of the receipt serial number fit the model of the phone, but the first meal on the receipt is AMERICANO ( American coffee ), which also fits the habit of Koreans drinking coffee (after all, the jokes on the Internet say that "the Koreans are all ice American in their blood vessels").
▲Picture from: Starbucks
Although the collaboration between Samsung and South Korea's Starbucks is a bit sudden, it is not particularly surprising. After all, both are famous "co-branded monsters".
Just a few months ago, Samsung and Pokemon (Pokemon) jointly signed the headphone compartment into the Pokemon protective case. Samsung Galaxy Z series folding screen phones and fashion brand Thom Browne have also been very popular.
▲Pictures come from: NotebookCheck
As for Starbucks, various collaborations are constantly being made, from cute cartoon images LINE FRIENDS, Kakao Friends to idol girl group BLACKPINK, and then to FILA and other sports brands. There are countless fields and brands that have been jointly signed over the years.
However, most of the products launched in these cooperation are mugs, accompanying cups or shoulder bags, and digital accessories such as mobile phone cases are rare. However, this is not actually the first time Starbucks has printed its logo on a phone case.
▲Picture from: Starbucks
In February 2022, South Korea's Starbucks cooperated with technology accessories brand CASETiFY to launch several mobile phone cases suitable for the iPhone13 series. The style of collage design and the style of designing the mobile phone case into the Starbucks paper cup body are also quite interesting.
▲ Picture from: NAVER
The cross-border cooperation between mobile phone brands and coffee brands is bold and novel, and it just happens to combine Koreans, or many things that modern people cannot do without - mobile phones and coffee, adding a different kind of fun to this joint brand.
▲Picture from: NAVER
These joint protective cases have been sold at the Starbucks official website in South Korea and the Starbucks store on NAVER starting from June 28, with prices ranging from 39,000 won (about 202 yuan) to 60,000 won (about 312 yuan). However, they seem to be products only available in Korea, and even though they are excited, they are not easy to own.
