According to media disclosure, after the Spring Festival, CR Vanguard supermarkets and convenience stores in Shenzhen introduced sports lottery sales terminals, officially selling sports lottery , involving 120 companies.
CR Vanguard Picture source: Online
Convenience store sales of lottery tickets is no longer new, and the number has increased in recent years.
According to Xinhua Luancai, most convenience stores, such as 711, Rosen , Shizu, JD , Suning , Hao Neighbor, Meiyijia , Convenience Bee , etc., are already selling lottery tickets.
Take Shanghai Luosen Convenience Store as an example. As of the end of June last year, the number of stores selling sports lottery had reached 200, and by the end of last year it had reached 500.
Data from July last year showed that there are more than 3,000 Meiyijia convenience stores in Guangdong that also operate sports lottery. In Dongguan, there are more than 600 Meiyijia companies selling computer sports lottery games.
It can be said that the "lottery + convenience store" model is becoming more and more popular and is in the process of rapid expansion.
The perfect convenience store for selling lottery tickets Image source: Internet
"Lottery + Convenience Store" model has many benefits.
For lottery players, it is very convenient to buy lottery tickets without having to go far.
For convenience stores, selling lottery tickets can increase the flow of customers into the store without increasing any costs and also increase the source of profit.
For lottery institutions, expanding lottery sales channels can not only increase sales, but also expand the lottery buying group and publicize public welfare undertakings on a larger scale. As the current situation where the sales of high-frequency fast-opening games have stopped selling, the lottery center has more motivation to promote the sales of lottery tickets in convenience stores.
Moreover, the lottery sales of convenience stores also meets the lottery purchase concept of "more people and less". Data shows that in Guangdong, the purchase amount of lottery tickets for Meiyijia stores is 10.87 yuan, far lower than the average level of 16.82 yuan for all physical stores in the province.
The lottery bought in the convenience store won the lottery. Image source: Internet
Perhaps only the owners of the lottery store do not think so. They are worried that convenience store sales will "grab" their business.
is not without reason, but in fact, convenience stores and lottery stores are not "mortal enemies".
First, the user groups of the two are not consistent.
Most of the people who buy lottery tickets in convenience stores are novice lottery players or those who have never bought lottery tickets at all. The people in lottery stores are mainly old lottery players. The overlap between the two is not high, and there is no "grabbing" people.
Second, the two have different advantages.
At present, the lottery tickets sold in convenience stores are mainly partially instant tickets and some computer tickets, and you can buy all the lottery games in the lottery store.
Furthermore, convenience stores do not have a lottery trend chart, which is not suitable for lottery players to stay for too long, and sales staff are not professional. These shortcomings are actually the advantages of lottery stores.
Buying lottery tickets in a convenience store is a picture of "fast" and "convenient", while buying lottery tickets in a lottery store is a picture of "professional".
Third, convenience stores will not have an impact on lottery stores.
Guangdong Sports Lottery once studied 77 specialized physical stores across the province and found that it has not been affected by the market of building new chain industry channels within 200 meters. On the contrary, the average monthly sales of these stores increased from 115,000 yuan to 117,000 yuan from March to June, which dispelled everyone's concerns from the market feedback level.
Take a step back, even if there is an impact, since the lottery store is the foundation of the Chinese lottery market and cannot be shaken, the lottery center must be very cautious when laying out color sales channels such as convenience stores and have made reasonable plans.
Lottery sold by Suning Store Picture source: Internet
So, lottery store owners don’t have to worry about the sales of lottery tickets in convenience stores.
or even, this is still a good thing to a certain extent. Because in the future, these novice lottery players became old lottery players, convenience stores obviously cannot meet their lottery needs, so they can only go to the lottery store.
In other words, convenience stores are equivalent to cultivating customer bases for lottery stores. At that time, whether this group of new lottery players can be retained depends on the skills of all owners.
Do you think selling lottery tickets in convenience stores will have an impact on lottery stores? Are the two "mortal enemies"? Welcome to leave a message in the comment area.
