"Fall in love and get married together, enter the bridal chamber together", "It's raining night, cold iron", "Can you eat spicy food? No wonder your figure is so hot", the heroine accidentally fell down, the hero reached out to help her, and actually grabbed her underwear belt and let go, and also shot it in 360-degree slow motion rotation. It's hard to imagine that this is a TV series broadcast in 2022.
htmlOn August 31, the urban inspirational growth TV series " Gentlemen of East Eight Districts " was broadcast on Mango TV and Tencent Video . The drama was first broadcast and was broadcast on Hubei Satellite TV Yangtze River Theater on September 1. It tells the story of the setbacks and breakthroughs in love and career of four "gents" played by Zhang Han, , , , , , Huang Youming , and , , .As a multi-platform star drama, the reputation of "Gentlemen in East Eight" has been completely broken. On September 7, the drama scored only 2.4 points on Douban, and accompanied by negative hot searches such as #East Eight District's Outrageous# #How good are the gentlemen in #East Eight District's #East Eight District's #East Eight District's #East Eight District's evaluation is like a stock with poor performance. After the score is opened, the evaluation jumped from 2.2 to 2.5 points, but when the market closes, the stock price dived to a new low of 2.1 points, which is 0.1 points lower than "Cruising Dreams and Entertainment Circle".
In the plot aired two days ago, a plot similar to pulling a lingerie belt appears again. Tong Yu, played by Zhang Han, wanted her girlfriend to sit on her lap. The heroine could stand up and turn and sit down, but Tong Yu deliberately pressed her hand on the girl's chest while hugging her waist. The plot that challenges the audience's bottom line triggered a second public opinion shock. #Zhang Han's Hand# became a hot search and was angrily criticized by netizens for being "savage".
, who has watched the first three episodes of "Gentlemen in East Eight", shared his impressions with Interface Entertainment, saying, "This drama is simply anti-intellectual and insulting women." She believes that this drama shows the wretched and greasy male fantasy, while the director and screenwriter romanticize the plot of a large amount of sexual harassment, "This is actually very terrible." Wang Chenle, who has seen the clip of the drama on a short video platform, also said that as a boy, he felt physically uncomfortable. "I haven't passed these naive fantasies after graduating from junior high school. It's hard to imagine that people in their thirties and forties are still having such dreams."
In addition to reprimanding the plot, the starring Zhang Han in the play has also become the object of condemnation by the audience. Zhang Han has a strong sense of existence in "Gentlemen in East Eighth District". In addition to being the male lead, he is also the producer and screenwriter of the drama, participating in the creation of the drama and controlling the quality of the drama.
Previously, he said in the variety show "Makino Family" that the script of "Gentlemen in East Eight" has been polished for four years. In the show, he took the company interns to watch the show for six or seven hours, and then "find the details" with the post-production director and editing, and even asked for special effects to let the snowflakes fall accurately on the heroine's eyelashes. The post-production director frowned and had almost no chance to express his opinions under Zhang Han's speech.
In recent years, in addition to participating in the filming of TV series as an actor, Zhang Han has also opened a company and participated in behind-the-scenes production. Public information shows that "Gentlemen of East Eighth Districts" is produced by Zhejiang Dongyang Yihua Kaitian Film and Beijing Twelve Star Entertainment Co., Ltd. and other companies. Tianyan Check information shows that the actual controllers of Yihua Kaitian Film and Twelve Stars are both Zhang Han, and Yihua Kaitian Film and Television is also one of the producers of the drama.
In addition to "Gentlemen in East Eight Districts", Zhang Han also serves as producer in his subsequent work " Xia Meng Kuang Poetry ", which will be broadcast in 2023. Other starring roles include Zhu Yilong and Korean actor Gao Junxi .
Once upon a time, the quality of the TV series was guaranteed, and the "Gentlemen of the East Eighth District" was full of bad reviews, but the above stars still made the audience puzzled. Zhang Qi, an industry insider who knows about TV series, told Interface Entertainment that since 2016, relevant parties have been promoting the unified orientation requirements and industry standards of online dramas and TV series. In terms of censorship, the difficulty of online dramas is not lower than that of TV series, so the so-called TV series cannot guarantee the quality of the works.
The so-called star-show drama refers to the broadcast of major satellite TV stations on TV through satellite broadcasting. Generally speaking, the theme review of star-show dramas is more stringent. The themes such as dan-changing and time travel cannot be broadcasted through TV stations. Being able to broadcast on multiple major satellite TV stations at the same time is an early recognition of the quality of a drama.
For example, "Legend of Sword and Fairy", " New Legend of White Snake ", " Return of the Condor Heroes ", etc., have been broadcast on major satellite TV stations for many years after their debut, which is a recognition of the quality of the series. In addition, the list also counts the number of actors who are on the stars. Fans and audiences also link the ratings of the series to the overall strength of the actors, which is one of the indicators of the actors' business ability.
However, after 2010, the pressure from supervision and the aesthetic requirements of the audience prompted the originally uneven online broadcasts to improve their production standards, and high-scoring online dramas such as " Mao Fraud " and " Soul Ferry ". In 2015, "The Legend of Shushan War" tried the "first-on-network and back-stage" broadcast mode for the first time, first broadcasting on iQiyi , and then broadcasting on Anhui Satellite TV, breaking the rhythm of synchronization of first-stage and later-network and Taiwan.
After this, online dramas gradually became the mainstream drama broadcast channel, and the number of views on online platforms has become an important data indicator beyond ratings. " The Promotion Record of the Crown Princess ", " Yuzui ", " Wuxin Mage ", " The Best Us " and other series have outstanding reputations. Drama companies are becoming more and more optimistic about online drama channels. Huace and Ciwen have successively launched multiple online drama projects. Online drama production companies such as Wuyuan Culture and Linghe Culture have gradually stood out in the industry changes and become new entrants in the industry.
After 2020, online broadcast has replaced the TV side as a more mainstream drama-watching channel. This process is not only accompanied by the macro trend of users' transfer to the mobile Internet, but also has inherent reasons for the improvement of the quality of online broadcast dramas. At the same time, the producers of online dramas and iQiyou and Tencent on the playback side have gradually been deeply involved in film and television content creation, rewriting the industry ecology and rewriting the industry's voice.
The hit drama " World " was broadcast on multiple platforms at the beginning of this year. The producers behind it include traditional TV stations such as CCTV, as well as production companies such as Xinli TV and China Literature Film and Television, as well as video platforms such as iQiyi. During this summer, the hit series " Dream Hualu ", " Star Han Qianghuan ", " Agarwood Rusha " and so on are all online dramas. Compared with pure TV broadcasts and star-studded TV dramas, the integration of TV and Internet and online dramas seem to be more likely to produce hot and high-quality products, and the distribution channel cannot determine the quality of the work.
Back to "Gentlemen in East Eighth District", "Star Drama" did not bring any quality endorsement to it, but instead caused group ridicule. The problem still lies in the work itself. In recent years, group portrait dramas on realistic themes have been quite popular. The group portrait dramas of women " Ode to Joy ", " Only thirty ", " Twenty ", " I'm a good place in a foreign land" have gained both popularity and discussion due to their attention to the growth of women.
, while on the contrary, the creation of male group portrait dramas is in trouble and almost silenced. " If Times Can Turn Back " aired in 2020 and " Chasing Love Family " aired in the first half of this year have Douban scores of only 3.4 points and 5.2 points. In contrast, " Twenty-Five 2" that just ended has 8 points, and the male group dramas only have "Struggle", "Men's Gang" and "Beijing Youth" that were more than ten years ago are of good quality.
"Gentlemen of the East Eighth District" has been defeated. I hope it can bring some inspiration to future male group dramas: more male character shaping a little more sensitive, less floating plot and greasy lines. This may be the biggest legacy this drama can leave behind.
(At the request of the interviewee, Li Cheng, Wang Chenle and Zhang Qi are all pseudonyms)
