Yesterday, the stock price of Skyworth Digital (000810.SZ) fell 5.75% and closed at 8.03 yuan.
In recent years, Skyworth Digital's stock price fell from a high of 36.05 yuan on June 5, 2015 to a low of 5.73 yuan on February 7, 2018, and the stock price has fallen 84.11%. During this period, Skyworth Digital did not receive any bonus shares, and only had two dividends, one was 1.05 yuan in 10 yuan announced on June 1, 2016, and the other was 1.1 yuan in 10 yuan announced on June 2, 2017.
's first quarter performance forecast shows that Skyworth Digital expects a profit of RMB 55 million to RMB 80 million in the first quarter, a year-on-year increase of 78.58% to RMB 159.75%. Skyworth Digital stated that the net profit in the first quarter of 2018 increased significantly compared with the same period last year. The main reason was that the company implemented organizational innovation of the entire cost chain, the main storage chip prices stabilized, the design streamlined and process optimization of hardware and structural parts related to R&D and design, and the introduction of new materials; the normalization of parts and procurement related to our supply chain and the integration of supplier resources; at the same time, the manufacturing cost was gradually implemented based on process optimization and automated production plans, which increased the company's gross profit margin as a whole.
Skyworth Digital's performance in 2017 was bleak, with net profit falling by 80% year-on-year. Based on the external main reasons such as the global supply shortage of upstream key raw material storage chips and changes in foreign exchange rates, Skyworth Digital achieved a net profit attributable to shareholders of listed companies in 2017 of 94.3357 million yuan, a year-on-year decrease of 80.61%.
Last year's annual report showed that the top ten shareholders pledged shares at a high proportion. The largest shareholder, Shenzhen Skyworth-RGB Electronics Co., Ltd., holds 584 million shares and pledged 378 million shares, accounting for 64.66% of its shareholding; the second largest shareholder, Lin Weijian, holds 63.36 million shares and pledged 63.34 million shares, accounting for 99.97% of its shareholding.

China Economic Net reporter found that Guotai Junan released four research reports in 2016, with analysts Zeng Chan and Fan Yang. There are two research reports, and Guotai Junan gave Skyworth Digital a target price of 26 yuan. In the other two research reports, since Skyworth Digital's third-quarter performance was slightly lower than expected, the target price given by Guotai Junan was slightly lower than expected. However, all four research reports maintained the "overweight" rating.
The four research reports of Guotai Junan are titled: "Skyworth Digital: Performance Continuous Reversal, Looking forward to VR opening up new space", "Skyworth Digital 2016 First Quarter Report Comments: Performance is eye-catching, VR is worth looking forward to", "Skyworth Digital: VR has good layout and unlimited potential", and "Skyworth Digital 2016 Third Quarter Report Comments: Q3 performance is slightly lower than expected, and future performance is improving".
Guotai Junan Research Report states that the VR industry has unlimited potential. Skyworth Digital cooperates with the industry giant Tencent to steadily lay out VR, and looks forward to the future user operations to contribute new growth momentum, and development space is worth looking forward to.
In 2016, China Investment Securities Sanfa Research Report, the analyst was Li Chao, and gave Skyworth Digital Target Price 24 yuan, giving it a "strongly recommended" rating.
China Investment Securities' three research reports titles are: " Skyworth Digital: Benefiting from the demand of overseas and domestic telecom operators, the performance in the first quarter grew rapidly", "Skyworth digits: the interim performance grew by more than 50%, Skyworth miniStation is about to be released", and "Skyworth digits: the set-top box business maintains rapid growth, and the equity of LCD devices has been delivered."
China Investment Securities stated that Skyworth's digital set-top box business has grown rapidly, the LCD device business has grown steadily, and the domestic telecom market has successively obtained operator procurement orders, predicting net profit of 530, 640 million yuan in 2016-18, and the diluted earnings per share of was 20.51, 0.62 and 0.73 yuan; maintaining the "strongly recommended" rating, maintaining Skyworth's digital target price of 24 yuan, and 40 times PE in 2017.
In March 2017, Li Chao of China Investment Securities issued another research report, titled "Skyworth Digital: Core Business Maintains Relative Development, Overseas Has Grown into a Strategic Market." China Investment Securities still maintains a "strongly recommended" rating for Skyworth Digital, but the target price has dropped to 19.2 yuan. (Reporter Hua Qingjian)