What are the tricks about the social e-commerce "Jiangkangke" platform in the new era of direct enterprises?
Article Source: Direct Sales 360
Direct Sales Industry Due to the "Quanjian Incident" at the end of 2018, the entire mainstream media and the public seemed to be like a tsunami to open the original foundation of the direct sales industry, which led to the people in society deepening their negative understanding of the direct sales industry; the subsequent "100-day action" of regulatory authorities on the entire health care product industry has made it worse for the direct sales industry. In addition, 2019 is the year of social e-commerce, and various social e-commerce is doing well. Under this background, direct sales companies are seeking transformation in the new era, and social e-commerce "Jiangkangke" has been nurtured.
WeChat group screenshot
has been launched at the end of last year and has been favored by the majority of markets. Not long ago, it was pulled into a WeChat group called "State Enterprise Brand Social New Retail . However, this group will conduct online training at a fixed time every night, called "Air Classroom". Its purpose is to recommend a new social e-commerce retail platform called "Jiankangke", whose company name is Huashang Health (Beijing) Technology Co., Ltd.,
Tianyan Check
According to Tianyan, the largest shareholder of "Jiankangke" is New Era Health (Industry) Group Company, accounting for 40% of the shares. However, New Era Health (Industry) Group Company is a direct sales enterprise with a background in the State-owned Assets Supervision and Administration Commission, and a company focusing on Guozhenpine pollen as health products. It is Huashang Health (Beijing) Yang Shaohua, chairman of Technology Co., Ltd., is one of the executives of New Times Group. Beijing Times Zhonghe Technology Center (Limited Partnership) holds 30% of the shares, Shanghai Huidong Business Consulting Co., Ltd. holds 2.56% of the shares, and other companies account for less than 1%. The so-called dealers in the
group constantly emphasize the endorsement of the brand of central enterprises. It is the first e-commerce company under the State-owned Assets Supervision and Administration Commission of the State Council that specializes in social new retail; it is the first central enterprise. Enterprises with three-party mixed equity confirmed, state-owned mixed-use new central enterprises, brand new models, brand new explosive products, the e-commerce era of central enterprises is coming soon. Under the strong endorsement situation: it is difficult to recommend Kangke if it is not popular.
"Jiangke" level and promotion conditions
promotional materials show "Jiangke" New retail has three levels, from low to high: VIP1, recommended Kangke, and senior recommended Kangke. Next, let us learn more about the upgrade conditions of each level corresponding to it.
"Recommended Kangke" upgrade conditions:
VI standard: I have accumulated 330 points for consumption
V2 (Recommended Kangke) I am V1 level + direct recommendation 10 V1
V3 (Senior Recommend Kangke) I am V2 level + After directly recommending 10 V2
to Kangke's three levels, what is the most attractive thing about this system? Let's see how V3 earns more than 10,000 yuan a month and earns it lying down.
WeChat Group Promotion System
The biggest charm of this system is the total dividend for performance of the development of the team and community, which is the biggest source of benefits.
"Recommendation Kangke" reward system
"Recommendation Kangke" New retail has self-purchase, sales and marketing service awards, senior recommended Kangke performance awards, marketing awards and other awards to motivate team development.
. Self-purchase/sales and market service award
V1 (VIP), I have accumulated 330 points for consumption, and
V2 (Jiangkang official) promotion award can get 25% of the self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for self-purchase/sales points for direct V1 team.
. Senior Recommended Kangke V3 Performance Award
Performance Over 3300 Points + More than 2 points in the month + More than 5 points in the month, each community with more than 50,000 points will be recorded 1 bonus point
Performance Award: Weighted by points, share the average 3% of the points in the month, and share the average 3300 points in the month, and if there are more than 4 communities with more than 50,000 people, each community with more than 50,000 people, and each community with more than 50,000 people will be recorded 1 bonus point
Performance Award is: Weighted by points, share the average 1.5% of the performance of the month, and share the average 3300 points in the month, and if there are more than 6 communities with more than 50,000 people, each community with more than 50,000 people will be recorded 1 bonus point , the performance award of
is: the average share of the monthly performance by weighted points
Marketing Award and Description
marketing reward:
coupon (2%), and is put on the market in the form of coupons such as newcomers free postage coupons, category coupons, etc.
Annual Contribution Award (1%) is for senior recommended Kangguan officials in the market. The company sets annual contribution awards, including but not limited to tourism, physical goods, cash, etc., and the reward amount shall not exceed 1% of the total annual sales points.
channel service subsidy (5.5%). After the channel operation plan is determined, channels that meet the requirements can apply for operation authorization. For channels that obtain authorization and complete operation service functions, 5.5% of service order points will be issued as a channel service subsidy.
See how V3 earns more than 10,000 yuan per month:
When you reach V3, when you recommend 3 V1s to join every day, your daily income is 100 yuan X3 people = 300 yuan, and your monthly income is 9,000 yuan.
The offline V1 you developed is promoted to join 4 V1s every day, so your daily income is 100X4 people, that is, 400 yuan, and above, you can get 12,000 yuan per month. The accumulated commission you receive is 9,000 plus 12,000 yuan, that is, 21,000 yuan.
In addition to the above rewards, "Jiangkangke" also specially sets up a "cultivation award", which is the commonly used grading system in the new era, cultivating the V2 or V3 market, V3 = 100,000 PVx35% + 20PVx10% = 55,000,
V2 = (100,000 PVx20%) + (10PVx25%) = 4.5. It can be seen that the horizontal row can develop members without restrictions, and then after reaching the V2 and V3 levels, you can get the performance rewards of the entire community team.
level difference system
tab screenshot
Ancient people said: Haste means failure, and small profits will not be achieved. Maintaining good health depends on long-term scientific training and maintenance, and getting rich requires a process of struggle. Any myth of getting rich overnight without work is essentially a poisonous chicken soup for success. There is no shortcut to health; there is no shortcut to getting rich.
"Jiangkangke" was officially launched at the annual meeting of Foshan New Era Health Industry Group on December 29, 2019. From 12:00 to 2019, 2019, products with 330 yuan or above points will become official members; from July 1, 2020 to 2020, products with 1,980 yuan or above points will become official members; from July 1, 2020 to 31, 2020, distributors of "Jiangkangke" vigorously promote the slogan of earning more than 10,000 yuan per month and making money, most of them still need to constantly attract people to join members. After becoming a member, you should automatically obtain the qualification for promotion. While developing market performance, you should not use the slogan of promoting wealth as a slogan, and use the method of constantly attracting people to obtain members. The grading difference system pays more attention to retail than the dual-track system, but you cannot deviate from the track. Social e-commerce, new retail and platforms should guide the development process of consumer groups, rather than just recruiting people to develop members, and better do a good job in the favor and experience of consumer groups for products: "Jiangkangke" has been developing for more than half a year since the end of last year. What actions and directions will be followed in the future, and 360 will continue to pay attention to it.
