According to the regulations of Apple , the iPhone 14 series will be officially launched on September 16. Dealers need to sign the confidentiality agreement , promising that the new phone will not be activated before 8 o'clock on the same day. But some people do not believe in evil. Not only does they violate the agreement and unboxing and activation in advance, they even broadcast the unboxing and activation process live online. The dealer who provides the product admits that they will face punishment.
According to netizens, on September 14, someone showed off on a video platform that they got the new phone in advance, and unboxed the entire iPhone 14 ProMax dark purple 1TB version. At the same time, Apple's unique "Lingdong Island" function was displayed in the live broadcast room, and then the score on Antutu reached about 970,000. Before I could show off, the live broadcast room had been banned by the platform, which was suspected of violating the relevant agreement rules.
A dealer admitted that Apple will require all partners to sign a confidentiality agreement and prohibit unboxing and activate new machines before 8 a.m. on September 16, otherwise it will face a fine of 200,000 yuan in breach of contract. Although this money is nothing to a dealer, it may be less than a day's profit, but what is really scary is that Apple will disqualify the agency and refuse to cooperate with this dealer in the future.
You should know that a "scalper" can make hundreds of thousands of profits using Apple's new phones, and the profits that dealers can obtain are even more afraid. Once you lose this "thigh" of Apple, it means a huge loss. Therefore, most dealers will abide by the rules and it is impossible to take risks for small profits to activate products in advance. The bloggers in the video will inevitably face heavy punishments in order to get traffic. I don’t know if they will regret it because of small losses.
In recent years, frequent "leakage" has caused Apple a headache. Last year, in order to prevent dealers from activating early, Apple once increased the amount of the iPhone 13 series confidentiality agreement to 400,000, but unfortunately the effect is not obvious. What's even more terrifying is that it is difficult to guard against family thieves. Some Apple employees should work together to earn high profits and sell Apple secrets they come into contact with to the media or third parties. These things make Apple helpless.
After the release of the iPhone 13 series last year, Apple CEO O Tim Cook was very angry because of too many leaks, and published an internal document to severely condemn the leak. Cook warned employees not to leak secrets, threatening these employees that "I know the leaker is a small number of people, and I also know that the person who leaked confidential information does not belong to this place." He threatened that the employees who were caught would be fired, but the embarrassing thing was that even this internal document was exposed. Although Cook was angry, he had no choice.
Whether the dealer is activated in advance or the confidential information leaked by Apple employees, in the final analysis, there is only the word "interest", which proves Apple's strong influence in the industry. Since there is no way to completely block the leaker, Apple might as well let it go with the flow and publish some information that users want to know in advance, such as unboxing live videos after the new phone is released, so that even if the dealer wants to activate it in advance, it will not attract traffic. This may be the best method of confidentiality.
Friends, what do you think of a dealer taking the risk to activate the iPhone 14 series in advance? Is it really worth it to compensate 200,000 yuan for traffic and then lose the opportunity to cooperate?
