increases its investment in the Chinese market, and Suqqu, RMK, and Sensai under Jialibao are coming!
Japanese cosmetics company Jialibao Kanebo announced that its high-end cosmetics brands Suqqu and RMK will enter the Chinese market through cross-border e-commerce channels at the end of August. In addition, the ultra-high-end skin care brand Sensai will also start selling in the Chinese market this fall; before 2022, the brand of the same name of Jialibao will also enter China. Kao announced in May last year that it would adjust and upgrade its brand structure. The group selected 11 global brands and 8 Japanese local brands from the existing 49 cosmetic brands to retain them. Among the 11 global brands selected in the new strategy, Jialibao accounted for 7. Yuta Murakami, executive president of Kao Co., Ltd., said: "What we call the world strategy is essentially a strategy that attaches importance to China."
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Watsons : 99% of Z generation will go offline shopping
Watsons Group data analysis shows that last year, Z generation's consumption power in the group's brands increased by 23%. The sub-item also stated that on average 86% of Generation Z are beauty enthusiasts; more than 70% of Generation Z spending is used to purchase makeup and skin care products, which is relatively the highest compared to other age groups; 99% of Generation Z will go offline and like to visit large shopping malls and stores in the city center.
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Tom Ford launches the new "BOYSGIRLS III" series, with a total of 30 colors
Two years after the official launch of "BOYSGIRLS", Tom Ford recently announced that the new "BOYSGIRLS III" series will be released in the near future. The new series will include 30 colors, namely 15 colors of "BOYS" and 15 colors of "GIRLS". The series has also been updated in terms of texture, with a soft tulle texture that brings a hazy touch, and the matte gloss does not show lip lines and whitens, while also avoiding the trouble of leaving traces.
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Mint: Grapefruit may become the next important beauty raw material
Recently, Minttech analysts shared the latest launch of the Korean market and have the opportunity to become mainstream in the future: HUMACOLL21™, which claims to be "the first biotechnology vegan human collagen skin care ingredient", ingredient SKINECTURA™ extracted from the Australian Kangaroo claw flower plant; NEOPLANTA® WITHANIA extracted from the traditional Indian Ayurvedic ingredient Ashwagandha through advanced biotechnology; Sensityl™ that can "bring a good mood to consumers with sensitive skin"; grapefruit with refreshing citrus fragrance.
