Honda returned to F1 after 7 years. Although the first defeat was ugly, it was ultimately related to the most luxurious event in the automotive industry. Even Toyota, the world's largest auto industry leader, doesn't play F1 anymore. How thick is Honda?
Automobile manufacturers play F1, like a businessman playing golf. Although it burns money, it is very affordable. Honda, which has always been sharp, has never made any amazing moves in recent years. Returning to F1 is nothing more than undressing and showing two pectoral muscles to others, indicating that they are still full and have not shrunk into two slices of bread.
F1 may allow Honda to prove its own technical strength. F1 racing is indeed very technical, but to be honest, it has nothing to do with civilian cars. Renault is a veteran player of F1 and is also using F1 to add luster to its brand. Former Renault President Louis Shi Weize said that in events like F1, participating cars have nothing to do with ordinary cars, and its technology cannot be used. In ordinary cars.
If it weren't for the words of a car tycoon who is well versed in this, we might have been hard to convince. Everyone thinks that Honda or Renault's civilian cars must have absorbed a lot of advanced technology from F1 racing cars. In other words, even the cheaper Fit in Honda cars may have obtained F1 racing cars on the engine or chassis. True news. The engine on the
F1 race car costs one or two million yuan at any time, and the engine on the ordinary car is worth tens of thousands of yuan at most. It is really not the same thing. Louis Schweitz said: "Of course, you can say that you can definitely learn something when participating in Formula 1 competitions, but this is the same as applying the lunar exploration technology to daily life. For example, making a stir-fry pan uses the same coating as a rocket shell. Layer…”
To put it bluntly, when participating in the F1 event, auto manufacturers are doing image projects. As for the level of building civilian vehicles, it is completely different.
Manufacturers like Honda and Renault that can provide engines for F1 racing can still rely on F1 to prove their technical strength. Some manufacturers simply buy other companies' technology, put their own shells and hang their own car logos to participate in some car events. This is purely a big banner to make a tiger skin.
In the Dakar Rally, some manufacturers' racing cars look like some popular civilian cars, but they are just shells. The things inside may be bought from where, or they simply take someone else's Take a whole set of things - the racing results may be good, but it can't be matched with the mass-produced car you can buy.
It is one thing to take a racing car to participate in the competition, and it is almost the same as building a high-end car. For example, Volkswagen Group has bought several luxury brands, such as Bentley, Bugatti, Lamborghini, etc. Some analysts believe that every time a Bugatti Veyron is sold, it will cost millions of dollars, but Volkswagen still does not think it is a loss-making business. Because Volkswagen owners will think that Volkswagen Group has such awesome cars. Although their cars are cheap, they are also famous with Bugatti. How bad can they be?
Of course, Lamborghini can also make the public stand out. A few days ago, a traffic accident in the capital caused online onlookers because the crash was a Lamborghini and a Ferrari. When everyone heard it was a luxury car, they immediately became excited. In fact, luxury cars are also divided into grades. You can buy Ferrari California for $200,000, or Ferrari FXX for $2 million - but in the eyes of others , everyone is called Ferrari, California has the aura of Ferrari on its head.
It is normal for people to want to catch up with relatives with rich men. As soon as Liu Bei debuted, he shamelessly discussed the family tree with the emperor and got the title of an emperor uncle. From then on, he was righteous and competed with a high-ranking official like Cao Cao. If a grocery shopping cart can be "connected" with luxury cars, you can also be particularly energetic in front of others. The benefit of "Lianzong" is naturally that it can be borrowed. Zhang Erqi of the Qing Dynasty said in "Hao'an Gossip": "In recent customs, everyone who likes Lianzong is popular. Anyone with the same surname can be relied on the power and profits can be obtained, and all brothers, uncles and nephews are all brothers, uncles and nephews."
Cars like Santana and Bugatti "Union Sect" are both Volkswagen clans, but they still sound a bit numb. If Lavida and Sagitar were brothers, it would seem that others would not be able to speak out.
Picture left: Sagitar right: Lavida
Lavida and Sagitar both have Volkswagen logos on the front of the car, one belongs to Shanghai Volkswagen and the other belongs to FAW Volkswagen, which can be regarded as cousins in terms of relationships. But everyone in the circle knows that Lavida actually uses the platform of Lao Baolai, which is considered a younger brother of Lao Baolai's generation, and the new Sagitar is Lao Baolai's grandson. Although Lavida looks young, it is not too much to make the new Sagitar call Grandpa.
does sound quite messy. Volkswagen's car models in China belong to different technical eras, and some were born in Germany and some were born in China. If Volkswagen does not provide a family tree, it will be difficult for outsiders to distinguish the generations of these cars. For example, Santana was originally Passat's grandfather, but now she looks like Passat's nephew; Jetta was originally the great-grandfather of the current Sagitar, but now she looks more like Sagitar's little brother.
makes the enemy unable to make yourself. This is the cleverness of the public. The current Volkswagen models have been replaced with new custom-made clothes from home, with VW hat badges on their heads. No matter what their background is, they can share the glory of the family. When the buyer saw that the size of Lavida was similar to that of the Sagitar, and it looked similar, and it was so much cheaper, he thought it was quite cost-effective to buy a Volkswagen car like this.
is cost-effective or not, and you also need to look at it. If you buy a Lavida for Volkswagen, at least it is cheaper than a Sagitar; if you spend the same amount of money on the car, do you buy an international version of the model like the Focus, Corolla, Civic, and Cruze? Or buy a Chinese version of the car like Lavida? You need to think about it.
MMs will say to their friends sour and sweetly: BMW Mini! The MINI brand is now in the hands of BMW, but in terms of its true nature, MINI may not feel that it has benefited from BMW, and maybe it also feels that BMW has borrowed its own power. But for those who don’t understand the history of the brand, who would have bought MINI’s account if the dealer hadn’t deliberately put the word “BMW” in front?
and that Smart, the quality and driving feel may not be as good as Suzuki Alto, but he is next to Mercedes-Benz and has become a "little noble".
Toyota withdrew from F1 in 2009 because it felt that spending money hurts, and the passing year was unfavorable, so it went down. In fact, the halo of F1 is indeed difficult to shine on a family car like the Corolla. It might be nice to play when you have too much money. When the business is not going well, you stop if you don’t want to throw away your spare money.
Although withdrawing from F1, Toyota will participate in the World Endurance Championship (WEC) this year and will also participate in the World Rally Championship (WRC) that has been away for 18 years since 2017 - at least the cars used in these two events are covered with If you can get good results in the civilian mass-produced cars, it will still drive buyers' enthusiasm for purchasing.
For a car buyer, don’t have any misunderstandings. Although the cars on the field use the same shell as yours, it is not as simple as a few colorful stickers. Shock absorber, it is more than enough to buy a car for you. Several mass-produced cars of the same brand are not as big as those between racing cars and civilian cars, but even with the same logo, the quality difference is much greater than you think.
This involves the question of whether to buy a chicken head or a phoenix tail. If it is a real chicken head and a real phoenix tail, it is understandable to make some hesitation, for example, whether you buy a high-end Passat or a beggar version of Audi A4; but there is no chicken head and The difference between a phoenix tail. It is not appropriate to call a phoenix tail for a car like Lavida. If everyone is a chicken, then this kind of car is the tail of a chicken, at most it only takes a few more hairs to pretend.
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