This column is produced by Game Daily , mainly covering the relevant content of game hot events and latest information on game products. This issue is the 59th issue of the news on August 1 .
Today's focus event
" Painting Traveler in Time and Space " has increased its income by 13 times after the opening of the Chinese Valentine's Day event, and many women-oriented products " Preparing for the battle "Qianxi Festival
th is a very important Chinese Valentine's Day node for women's love games. Many products in this category have started warm-up or formal activities for the Chinese Valentine's Day event at the end of July, and have achieved corresponding results. " Light and Night Love " and " Love and Producer " announced the Chinese Valentine's limited character card and event trailer, and the iOS best-selling rankings have both increased; "Painted Traveler in Time and Space" has been launched on July 28 The official Chinese Valentine's Day event "With the Book of Qingqing", the iOS best-selling list rose by 170 places on the day of the event, and the turnover was more than 13 times the previous day. " Undecided Event Book " coincides with the second anniversary, and the relevant trends of the Chinese Valentine's Day have not been announced yet, and the product ranking continues to decline.
Around this Qixi Festival node, "Love in Light and Night", "Love and Producer", and "Painted Traveler in Time and Space" all showed unique operational characteristics. "Love in Light and Night" focuses on the production of card surfaces and early promotion of the five male protagonists; "Love and Producer" makes innovations in terms of themes; "Painting Traveler in Time and Space" "seizes the opportunity ”, with an advantage in both activity time and duration.
First of all, during the preheating stage of the Qixi Festival event, the three game products that have announced the Qixi Festival dynamics have adopted similar methods. The official Weibo has released many news related to the Qixi Festival, including event overview, card surface preview, card surface split, etc. Among them, the move to release the active card surface in advance has become the top priority, aiming to attract players through the card surface and split the character card surface to cater to player preferences.
Taking "Light and Night Love" as an example, the official released 11 related updates on the limited-time event in the Qixi Festival alone, including 1 of which is the activity PV, 5 are the card surface splitting and appreciation, 1 is the update announcement, and the rest are It is a dynamic trailer within the event. The card surfaces of the five male protagonists were all made into high-quality long pictures, annotated and unique copywriting, touching the preferences of different players. The card of each male protagonist is almost all the fans of the male protagonist. Qi Sili, one of the male protagonists, has 160,000 comments, which is very discussed.
It can be seen that although the event content has not been officially started, through official warm-up, the product has entered a good "activity preparation period" and achieved good results, and has received positive feedback among the player group, which has improved users' product development around the Chinese New Year. attention and stickiness.
"Love in Light and Night" bestselling list ranking trend data source: Qimai Data
"Love and Producer" Best-selling list ranking trend data source: Qimai Data
. Compared with other products, "Painting Traveler in Time and Space" has already been The formal event was started first, not only the earliest product among the three, but also the longest-lasting event. "Picture Traveler in Time and Space" won rankings and increased significantly after the event began, becoming the female-oriented love-themed product with the biggest change in rankings on iOS best-selling list that day. The product's turnover on the iOS side has also improved, reaching US$163,220 on the first day of the event, which is a leap forward compared to US$12,205 the day before yesterday.
Data source: Qimai Data
In terms of theme, "Love and Producer" did not choose the "Valentine's Day" element in the traditional sense, but instead set it up in another way The path adopts the navigation theme, which is slightly different from the traditional meaning of "Valentine's Day" distinguish. However, the character card acquisition method adopted by "Love and Producer" is self-selected. Compared with the traditional probability drawing, it has been improved accordingly, which is more targeted to the player group, allowing players to obtain the character card they want.
At the same time, "Love and Producer" announced the linkage with the Temple of Heaven on July 30, combining the linkage activities with the Qixi Festival activities, which increased the product ranking. However, the increase is similar to "Love of Light and Night", both of which are about 7. "Love of Light and Night" ranks between 20-60 on the best-selling list, while "Love of Love" and Producer" ranks 100 on the 100th. outside.
It is worth mentioning that when the above products release related updates, Mihayou "Undetermined Event Book" coincides with the second anniversary node. As of press time, Mihayou's "Undetermined Event Book" has not yet announced the relevant actions on the Chinese Valentine's Day. Affected by this, the ranking of "Undetermined Event Book" has declined, and it is temporarily at a disadvantage in the same category of games.
"Undefined Event Book" has continued to decline since July 26 Data source: Qimai Data
From the current 3 products that have been dynamic, it can be seen that in the early promotion and distribution Preheating process, split the card surface The method of targeting users from different groups can achieve the effect of attracting users and improving user activity; "Picture Traveler in Time and Space" shows that after the event is started, users will have more obvious consumption behavior and benign feedback, which is very significant for product revenue. benefits.
Overall, the Chinese Valentine's Day is a very important node for women to play games. It requires multiple considerations in selecting the opening time and duration of the event. Good early warm-up plays a very important role in the final effect of the event. Directional effect.
Tencent Game " Crossfire " anniversary set direct sales and modification lottery, the guaranteed price rose, and it was scolded as a hot search
, according to player feedback Tencent Games' "Cross Fire" game anniversary package has been changed from direct sales in the mall to In the lottery, players' expenses for obtaining this set have increased significantly. As of press time, CrossFire's move has caused a large number of players to complain and boycott, and the topic "Cross Fire" has become a hot search on Weibo.
The well-known blogger "Chen Benwei" questioned the official "Cross Fire" in a related topic: "I said it well and changed it to draw now. Do you think it is reasonable? Players' compromises have been exchanged for your repetitions. It's getting worse." Many players expressed their dissatisfaction with the planning under the entry, believing that this move is to treat players as leeks.
In addition, the number of readings of the entry #Ten Thousand People Resign Cross Fire Planning# has reached 30.241 million, and many players complained angrily under this entry.
As of press time, the official "Cross Fire" has not yet responded.
The first online product in August, "Age of the Apes", has received good reviews, and its playability and payment are questioned by players
The sandbox SLG mobile game "Age of the Apes" released by Nibilu Technology was at 12:00 on August 1 : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : The platform is online. According to the developer's official statement, this is a game he developed remotely after four years in Chengdu and Paris.
Currently, "Age of the Apes" scored 6.6 points on the Haoyou Kuaibo platform; the TapTap platform score was 6.3 points, of which the score in the last seven days was 3.7 points, showing a downward trend. Players affirmed their background settings and animation performance, but gave negative comments on the playability of the game and krypton gold.
Some players said that the world view of this game is very attractive, and the pictures and gameplay are all surprising.
Some players also shared their experience of playing the game from many aspects, believing that it is playable and is relatively young, and gave the conclusion that "it is boring to play over 12 years old."
Also players have questioned the krypton gold in "Age of the Apes". The game interface and many functions are full of krypton gold points, making players think that it is "scam krypton".
As the first game to be launched in August, "Age of the Apes" is not very popular at present, among which the TapTap platform downloads are 4121 and the rating is 197; Haoyou Kuaibao platform downloads are 3223 and the rating is 4223. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : It is 45. According to Qimai data, as of press time, "Ape Age" ranked 9th on the iOS free list and has not yet entered the best-selling list.
Data source: Qimai Data
Today's product dynamics
Nibilu Technology's "Age of the Apes" is online;
Yunbu Interactive Entertainment's "Stories of Strange Cute Shop" starts deletion test;
Ran Cat Studio "Wandering Ark" is updated, The "Magpie Bridge Appointment" event was launched;
Lameng Studio's "Moon Shadow Villa" test server was updated, and the "Air Birthday Version" was launched.
Next day product dynamics
includes Kaichen Network's "New Legend of the Condor Heroes" and Mihayou's "ht Key products such as ml1 Genshin Impact ", Feiyu Technology "Defend Carrot 4".
