text/ Gold Error Knife Channel
farmers and snakes are always incomparable between the Chinese market and foreign brands.
In recent years, we have seen too many foreign brands, eating bonus in the Chinese market, but reported on dual standards, humiliation, and discrimination.
In addition to Chinese consumers, many Chinese sellers have been repeatedly squeezed by foreign brands in cross -border business.
is known as a Chinese seller bursting fire. It was named by CCTV for millions of fines.
has not heard of Wish in China, but internationally, is one of the four cross -border e -commerce companies with Amazon , EBAY, and AliExpress. Why does
say that it rely on Chinese sellers to explode?
is because 94%of the sellers are from China, and WISH relies on Chinese sellers to support the market value of 10 billion US dollars. In the past two years,
, Wish fined the bottom line of Chinese sellers and various unfair treatment, which made Chinese sellers collectively escape.
lost the Wish of the pillar. The stock price fell from the top $ 11.7 billion to 1.492 billion US dollars, which evaporated more than $ 10 billion.
is not only that. Wish also faces dilemma such as user loss, sales plummeted, and large -scale layoffs.
wish uses facts to prove that the seller is not uncertain, and it is more terrible than the user.
is relying on Yiwu small products to get 300 million people around the world. 5 ".
, but in fact, the time of Wish, it takes five years to compete. The starting point of
WISH is very high. Both founders are technical control. is a big data advertisement in Yahoo, and one in Sohu search algorithm.
In 2011, Zhang Sheng, a Chinese descent from Chaoshan, has worked at Yahoo for 5 years after graduating from the University of Waterloo, Canada, and has always wanted to start a business by himself. After
, he discussed with his university roommate Peter Peter. The two of them took a shot and made a shopping guide website Wishwall.me, which mainly attacked the technical service of mobile advertising.
was done for a while, and the two quickly found that the mobile advertisement could not do it at all.
Due to the work experience of the two founders, Wish was born different. other platforms by searching by search are winning, but Wish is recommended to sell goods by personalized. As soon as the
platform page is opened, first a wave of questionnaire surveys. After understanding the gender, age, and hobby, the product is recommended according to the algorithm, like the e -commerce version of the Douyin .
is of course just a new model. In Silicon Valley , the least lack of technology, Wish is also difficult to get in the beginning.
Because there is a Chinese founder, the two quickly put their eyes on the Chinese market. It is catching up with 2013. It is the first year of cross -border e -commerce. The outbreak of Wish starts from this year.
said that Chinese sellers have supported Wish, which is not exaggerated at all.
In order to attract sellers, Wish's threshold is extremely low.
not only opens free stores on Wish, there is no fee for uploading goods, and commissions will only be charged after the transaction. There is almost no threshold for the brand and authentic review, and the sales weekly turnover period is also very short.
relies on the threshold for lowering the seller's settled, and Wish gathered a large number of Chinese sellers in a short period of time.
According to statistics from Marketplace Pulse Wish, 94%of the platforms in the early years came from China, 4%came from the United States, and 2%came from other countries.
, with the support of a large number of Chinese sellers, low prices have become a strong value point for Wish.
opens the Wish APP, and the price of goods is mostly less than $ 10.
Diamond Gold Ring, only sells only 1.73 euros, 10,000 matches of 179 euros, 4 euros of cervical vertebral instrument, 25 euros of black labor, and even free of charge to maximize low prices.
is not only that. There are also various limited time and limited gameplay on Wish, which stimulates the desire to buy.
is 6 inches, 4GB+32GB Android smartphones: minus 90%, only 45 euros, province 405 euros, 10000+purchase, will be sold out soon.
is cheap enough, tens of thousands of purchasing records and will be sold out soon. At the "Lightning Shopping" channel, a circle of flywheels can get corresponding discounts, but order within 10 minutes.
Various discounts and promotional talks, Wish has been played.
is to attract consumers, and the new rate of Wish is extremely high.
sellers must be new every day in order to keep the store's activity, get the platform's traffic, and get higher exposure.
relies on selling Chinese products to low- and medium -income groups in developed countries, and WISH has developed at a high speed.
Highlights, Wish users exceed 300 million, monthly work exceeds 100 million, and sells 1.8 million items per day. Once, it was the global shopping application with the largest download volume.
is the most severe punishment to punish the tragic seller. The market value evaporates 60 billion
back to the Chinese seller. After it is the world's first, Wish did not learn to invest in Tao.
has data. It shows that the proportion of Chinese sellers on Wish, has fallen from 94%of 18 years to 44%, and a large number of Chinese sellers have escaped behind data.
leave Wish because I haven't made money?
Many Chinese sellers said that they earned money on Wish in previous years, just like picking up money. HTML can sell thousands of orders in 41 days, and houses and cars are available. In the case of
, many sellers still escape because was hurt.
, due to the blind eye running, the seller on the Wish platform has low thresholds, mixed fish and dragons, and the flooding of consumers' behaviors such as swiping orders and misleading.
reached the later period and even "inferior coins expelled good coins", and the platform gradually moved out of control.
has a problem. The method of solving the problem with Wish: is punished!
Commodity display is misleading, penalty;
User score is insufficient, penalties; TML5
epidemic causes the parcel backlog and is considered to be dishonesty and penalties;
The strength of punishment is also quite large.
, for example, the product is considered misleading, and the minimum penalty for each order within 30 days. Even if the product is only sold for $ 1, it must be fined 100 US dollars. sells more, the more punishment.
has corresponding punishment policies from the previous products to the final delivery and return. The seller will be fined, sealed, frozen funds and other measures.
freezes funds and sealing stores, and any item is a huge loss for sellers.
under the heavy penalty of Wish, the seller's life is more miserable.
has a media report that a Wish seller was fined a total of more than 3 million by the platform from 2019 to 2020, and the bank was also liabilized and was forced to sell a house.
was accused of "chaotic fines" by the Central Media last year. It reported that Mr. Liao, a seller of Zhejiang, has been identified as "misleading products" for many times and was fined more than 300,000 US dollars. The reason is very general.
Starting in April 2020, Wish temporarily deducted a large number of seller funds on the grounds of "dishonesty for customers".
, during this time, due to the failure of the outbreak factory, the out -of -stock, international transportation and other reasons caused the backlog of goods, late delivery, etc., but Wish Tongtong was considered the seller's head for "dishonesty for customers".
is the most helpless thing is that after the penalty is finished, it is fined for $ 500 per order. has no notification, and there is no appeal entry.
According to a public letter, during this time, the sellers temporarily deducted by Wish were as high as 50 million yuan.
seller said: is difficult, I don't want to work with the merchant, but I am darkened with the hard -earned money of Chinese sellers!
even some netizens said: Wish is a platform for fines to support performance.
is operated, Wish seller fled, user activity also dropped by 46 million, and the market value also evaporated 60 billion.
The trust of continuous loss, let Wish go down the altar
"I definitely want to do it well, it is really injured."
The seller helplessly said.
has been renovated, new rules, and overweight this time, Wish has always consumed user trust with strength.
is now saying that the fine is to correct. The disadvantages left by the early low threshold, the operation of Wish after -sales and commission is to force the seller to run away.
General e -commerce platform is the norm. Most of them will follow differentiated routes to avoid competing with sellers, but Wish directly grabs seller rice bowls.
WISH's self -operated store, will copy seller explosion links and evaluations, collect seller samples for resale.
Many sellers will have a lot of inventory after the product explodes. Once the platform is intercepted, it will lose heavy losses.
is even more comparable to robbers.
is because the platform has the right to change the price, Wish unauthorized the price of a few dollars in the seller's products to more than a dozen dollars, but the platform self -operated store does not increase the price. In this way,
, the sales of the seller showed a cliff -like decline. Some people say that
said that since the platform is so unknown, why not complain?
This is the cunning place of Wish. is to reduce costs. There is basically no artificial customer service on Wish. If
wants to complain, Wish's parent company is an American company. For all unreasonable deductions and unreasonable competition on the Wish platform, the seller must go to the United States to sue to the local court.
means that all lawsuits in China are almost difficult to touch the Wish platform itself.
This leads to many users who can only eat dumb losses and silently withdraw from the platform.
Territory and vicious competition make Wish never precipitates the brand. Merchants have no patience to cultivate and build brands on Wish, and they cannot stabilize merchants' minds. The person in charge of
WISH has said that is investing more energy to understand our merchants.
But from the actual results, between the balance between buyers and sellers, Wish often chooses to sacrifice the latter.
shows that according to a merchant survey initiated by WISH information, 62.2%of people said that a fine was fined and entered the pit.
In the favorability survey, 44%of people said that has no satisfactory place.
A seller bluntly stated that the seller of Wish has only one way out, that is, the store's goods are eventually confiscated for various reasons. Taiwan, do this According to the degree, it can be seen that the platform attaches great importance to the seller. 34
as a A platform, the trust of the merchant and the user's brand trust are linked, maintaining a loyal customer base, which can ensure the user's activity and transaction frequency. Agriculture directly contacted more than 12 million farmers and 731 million user bases.
has no brand and platform loyal Wish. It can only be held, how high it is.
Conclusion:
is in the cross -border e -commerce contempt chain. Wish is the bottom layer.
is not only because of its main sinking market, but also, its management ability to sellers and users, as well as their trust in the platform.
EBAY must accumulate reputation to officially sell products. The review cycle is long, and only five products can be on.
Amazon's review is even more stringent. Many products have sales restrictions. It is strictly forbidden to sell imitation models.
, on Wish, the strictest system is the fine system. Although
is stricter, their rules and data are more standardized and transparent. Whether it is for sellers and buyers, it is more likely to have trust.
In contrast to Wish, many sellers are Xiaobai. They can rely on explosive models to quickly make money, and the platform is developing rapidly.
low price is its hardest core weapon, but to this day, . The consequence of the lack of trust is . Both merchants and users can leave easily.
is no longer obvious when the price advantage of Wish, and its market heat will naturally decline. In this case, if there are other platforms rising, Wish will have no fight back.
gift gifts have long been marked with the price, which is even more truthful in business.
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