anti -"ice cream assassin", allowing "ice cream free" to return to
this summer, have you ever encountered "ice cream assassins". The seemingly bland ice cream sold "sky -high", which also made many consumers call "can't afford it." The "ice cream assassin" frequently "hurts people", and major e -commerce and offline merchants have also issued serial tricks to allow consumers to achieve "ice cream freedom". The reporter learned from Tmall that starting in June, Tmall Supermarket launched the "anti -ice cream assassin" operation. The first cold chain center allowed the cold chain distribution of the East China region to speed up, reaching the second day the next day, and Hangzhou can reach the same day as soon as possible.
△ JD.com's ice cream super single day event
Except Tmall Supermarket, the current demand for consumer ice cream is strong. From July 8th to July 9th, Jingdong Fresh also launched ice cream super single -product day activities. Many big -name ice cream not only marked the price yard, but also a value benefits of 100 minus 100, allowing you to cross 3 yuan in one click. In the age of 5 yuan, the freedom of ice cream is achieved. In addition to comprehensively ensuring the time of distribution, JD.com also launched a "freezing package compensation" service to provide intimate after -sales protection. Summer.
In addition, the reporter learned from Hema that the survey results of users in the box area show that ice cream has changed from simple summer ice ice products to one of the daily desserts. Buy alone. Among them, the "Hema" series ice cream is about 30%cheaper than the price of new consumer ice cream brands of the same quality.
is still the mainstream. The sales year -on -year increase is large.
is worth noting that the sales of cheap ice cream this year are also relatively faster. JD.com's related data shows that the sales of 3-6 yuan of ice cream sold on the platform increased by nearly 40%compared with last year, while the sales of high-priced products at 15-20 yuan were reduced by 64.3%. In addition, JD.com's freshly selected price, excellent quality, excellent quality, and delicate taste of ice cream, are well received by consumers. At the same time,
, at the same time, the order price of takeaway platforms shows that the proportion of ice cream under 3 yuan accounts for more than 70%, and classic cheap ice cream orders in the range of 3 yuan to 10 yuan have increased the fastest, an increase of more than 150%year -on -year. And some family clothes and large packaging ice cream are also sought after because of high cost. For example, a Matcha mouth -flavored ice cream, a family pretending of Menglong, has become the "good heart" of many consumers because of its unique taste. The sales growth rate on the JD platform is as high as 42.1%, which once became the best -selling item in cheap ice cream.
"price, clean ingredients, health and low fat and other elements have become more and more concerned when consumers buy ice products." According to the person in charge of Hema, "delicious, healthy" is the most purchasing ice cream for consumers. Follow the core element. The person in charge told reporters that, in addition to the Hema ice cream series positioned in the middle and high -end positioning, Hema also launched a cheap old -fashioned popsicle for two consecutive years: heavy red bean beef, heavy mung bean rod, and old salt water. Improved, such as cooking mung bean red beans and not added sucrose, the price is only two or three yuan.
has a diversified taste. Net red ice cream "out of the circle"
HTML June 29th, Maotai ice cream Nanjing opened, attracting many early adopters and making this year's ice cream track rolling. In addition to hot topics such as ice cream assassins and sky -high ice cream, the diversification of ice cream has also become a hot spot in the market.For example, among the new products launched every year, in addition to the "Hema Ice Cream" series and the old popsicle series that have been polished for two consecutive years, Hema also launched mochi ice cream this year. It is also the first in the industry to combine Internet celebrity baked mochi and ice cream. Combined creativity.
△Mochi ice cream launched by Hema
Zhu Pei, the purchasing agent of Hema brand team, said that in order to bring this idea to fruition, Hema also went through a lot of troubles and finally found Daqiao Road Food Company in Tianjin, which required both baking and baking. It can be made as a cold drink, and the ice cream must be quickly injected into the mochi after it is freshly baked to ensure that the mochi's shape remains unchanged and its appearance is rounded. Since its launch, this product has quickly become an internet celebrity. As the temperature rises, sales have also grown rapidly, reaching 80% week-on-week.
△Roasted chestnuts and popsicles have also crossed over.
It is understood that this year, Hema has launched the "Roasted Chestnuts with Sugar" for the first time, bringing the roasted chestnuts that can be eaten in winter to summer, using Qinglong from Qinglong Manchu Autonomous County. Chestnuts have delicate and waxy flesh and rich graininess. Even Hema President Hou Yi was full of praise for this old popsicle that costs 5 yuan a pop. In addition, Hema has also launched a "plant-based" concept sea salt, coconut and oatmeal flavored ice cream with OATLY. The raw materials are selected from OATLY oat milk, which is refreshing and not greasy. It has 0 lactose and 0 trans fatty acids. It has a 3D Hema head shape and is cute. . Modern Express + Reporter Liu Dejie
