Photography/Beijing News reporter Wang Lin
In Chongwenmen business district, the Rubik's cube shopping center carries many people's Beijing Nancheng feelings. It has risen on the original site of "Chongwenmen Cai Market". Since its opening in mid -October last year, the unique public free terrace can overlook China Zun and overlook the Beijing Railway Station. The younger generations provide a modern and stylish consumer experience.
Huanyuhui, which opened at the end of May last year, accumulated a strong popularity in the core business district of Anzhenmen. It abandoned and seriously homogeneous clothing and accessories. At the same time, it has gathered strong business opportunities while attracting the flow of life.
Geographical location is superior and public transportation is convenient for
to travel for convenience, which is becoming an important indicator for shopping malls to attract passenger flow. Count International Trade Mall , SKP, Chaoyang Dayue City, Yidi Port , Chaoyang Hezanghui, Huaxi Live, Xi Hongmen Huiju and other high popular shopping malls are seamlessly connected to the subway. barge.
comes out of the Houki gate H in the Chongwenmen Station of Metro No. 2 and No. 5. Without walking to the ground, you can directly enter the Rubik's Cube Shopping Center. Seamlessly connected to Huanyuhui is , , , Metro Line 10, and can also transfer to Line 5 and Line 8.
perfect category configuration drainage creates popularity
Rubik's Cube Shopping Center and Huanyuhui's total construction area is about 40,000 square meters, which also focuses on "small and fine". From the perspective of the total number of brands, there are 70 merchants at the Rubik's Cube Shopping Center, and Huanyuhui has 73 merchants. Among them, the number of food and catering has an advantage in terms of quantity. There are 29 gourmet food restaurants in the Rubik's cube shopping mall, while Huanyuhui has as many as 41 gourmet restaurants.
In addition, Rubik's Cube Shopping Center also includes fitness centers, beauty barber shops, fitness institutions, and small home appliances, trendy toy stores, cinema and supermarkets that focus on imported products are currently preparing to open. Huanyuhui also has fitness, yoga, oil painting paintings, and boutique supermarkets. The cinema has been put into use.
Picture Source/Beijing Huanyuhui official WeChat public account screenshot
target customer base clearly weakened shopping performance
two "small and fine" shopping malls weakened shopping performance. The psychological age of the target customer group of the Rubik's cube shopping center is 18 to 35 years old. There are not many clothing and shoes brands in the malls, but they are all brands that young people like, such as Nike Kicks Lounge, APE, I.T, Vans, etc. The target group of
Huanyuhui is slightly older, and is positioned at the age of 25 to 45. Merchants believe that this group often has independent economic ability, pay attention to the quality of life, has a certain spiritual pursuit, and is willing to pay for the quality of life and spirit. Therefore, there are fewer clothing brands in Huanyuhui. Bookstores, home supplies, hand work, and tide are the mainstream.
■ Reporter Notes: The mall enters the "business period", or can find more in the feelings that
Huanyuhui opened at the end of May last year. Also known as the "business period". Compared with the former, the current popularity of the Rubik's Cube Shopping Center is slightly weaker, but the unique public terrace in Chongwenmen Business District is its bonus. In addition, the unique memory from Chongwenmen cuisine market also provides its development with its development provides its development. More possibilities. According to reporters,
understands that the passenger flow of the Rubik's cube shopping center has exceeded 50,000, the investment rate reaches 100%, and the opening rate exceeds 98%. It is generally believed that after one month of opening, a shopping mall has basically disappeared, and it will enter a 2 to 3 years since then. During the reporter's visit, it was found that there were not many customers including the popular tide brands such as AAPE and I.T, but many people still had a three -storey Keepland in the afternoon of the working day.
Photography/Beijing News reporter Wang Lin
Chongwenmen Business District has many traditional gyms such as Shihao and Haosha. However, the domestic fitness industry is currently considered an incremental market. As the first Keep experience space in Beijing South City, Keepland has greatly supplemented the comprehensive function of the Rubik's cube shopping center.
In addition, in the shopping mall in Beijing, there are many catering institutions with terrace, Cinker Pictures, Sanlitun's northern district, MS.NA in Beijing Fang, Cup One of Hedeson · Kirin Xintiandi, Naiyue of Chaoyang Yuecheng. Snow tea, etc., in the summer, the terrace has become a drainage trick for catering institutions, but because of the good dining environment, the per capita consumption is relatively high. In contrast, there are very few shopping malls providing free public terrace resources in Beijing. Although the free public terrace cannot bring a direct turnover to the mall, its drainage effect is not ordinary. The 6th floor of the North District of the International Trade Mall, the terrace on the top floor of the Capital Mall · The top floor of the Sun Palace gathers popularity for the mall.
looked at the netizens' comments on the Rubik's cube shopping mall, and the 7 -story "air garden" received a lot of praise. Someone had previously talked about fake leaves and fake flowers here, but as summer came, this problem no longer existed. The "Air Garden" on the west side is a small children's paradise with simple amusement facilities such as model caves and climbing frames. This "air garden" can sit in a lot of rest area. "Buy a cup of milk tea, enjoy the natural style, overlook the Chinese Zun and overlook the Beijing Railway Station. This feeling is very unique." Some consumers said.
Photography/Beijing News reporter Wang Lin's
terrace, Rubik's Cube Shopping Center also has a unique label. The Chongwenmen Cuisine Market was one of the four major "vegetable baskets" in Beijing in the 1980s and 1990s. Many residents near Chongwenmen clearly remembered that on May 16, 2010, the Chongwenmen cuisine market was closed for 34 years. A few years later, the shopping malls that rose on the original site of "Chong Cai" naturally carried the feelings of "Chong Cai". At present, the space on the second floor of the shopping center has not been fully opened. There is a small picture exhibition here, and the old photos record the once brilliant "Chong cuisine".
Photography/Beijing News reporter Wang Lin
has grown up in Chongwenmen's 80s and 90s. Many of them have taken care of Chongwenmen cuisine market at childhood. In their memories, parents take the "Chong Cai" to reserve projects for the New Year. Big chicken legs, electric baked skewers, Harbin big red intestines, Arctic Ocean popsicles ... In them, "Chong Cai" is not A vegetable market, but a gourmet square. A consumer also proudly called "Chong cuisine" omnipotent, "You can buy tonic medicinal materials, even spectacles."
"turn left and turn left through the underground road, go to Sanbao Le to buy a few breads. This was at that time. The end of the "Chong Cai", now I have a sense of ritual. "For the Rubik's cube shopping mall with unique genes, in addition to implementing effective and standard operation methods and management measures Maybe, to ensure that the shopping malls have passed the business period smoothly.
Xinjing News reporter Wang Lin School Metropolitan Division
