China News Service client Beijing, May 20 (Zuo Yukun) "I went to the Northeast on a business trip to buy ice cream with my colleagues. I thought it would cost more than ten yuan, but three of them ended up costing four and a half yuan. I was shocked for a long time!"
That's it, what Northeastern people have to say , "Then you made a loss. I buy ten and get one free for one dollar each downstairs!"
Recently, a picture of a Northeast ice cream price list became popular on the Internet. The low price of 0.8 yuan a piece attracted a large number of netizens to praise " Fairy price”. Behind the envy are the ice cream prices that have continued to rise in recent years and the taste of ice cream that has gradually gone awry. One bite is sweet to the heart, two bites are cold to the bottom of the heart, and three bites make you want to call the price bureau .
Why is the ice cream we eat getting more and more expensive?
Ice cream in the freezer. China News Service Photo by Zuo Yukun
"There are only two kinds of ice cream in the world, Northeastern ice cream and others"
Northeastern ice cream has become popular again in this early summer.
"In the Northeast in winter, popsicles can be said to be 'all over the place.'" Xiao Zhang, a Northeastern native, said that in the Northeast winter, popsicles are sold in cardboard boxes without a freezer. "There are a lot of boxes on the floor, just pick them and see which ones you may have to knock to get down. Too icy? Then take it home and put it in the freezer to warm it up before eating it."
"Eat it in winter as well as in summer. People in the Northeast would buy popsicles for thirty or fifty cents at a time. When I was a child, the most popular popsicles at home were 40 cents or 80 cents each. If they were too expensive, they would have to set up a stall for him.
screenshot from Weibo .
Nowadays, with consumption upgrades, channel changes and rising costs, ice cream products with prices of 3 yuan and above with have been widely accepted across the country. Although the "fairy price" of less than 1 yuan does not represent the current ice cream market in Northeast China Overall price level, but there is still a mysterious connection between "Northeast" and "ice cream".
"People in the Northeast have different emotions towards ice cream than in other regions." Zhu Baowei, editor-in-chief of "Chinese Ice Cream" magazine, once said that ice cream is not only a summer food in the Northeast, but also entered the category of daily snacks earlier. According to CCTV Financial Report, Northeastern people ate 0.3 kilograms of ice cream per person per day as early as 1947. In 2015, the daily sales volume of " Northeast Big Ban " reached 20,000 pieces.
In addition, another major advantage of the Northeast region is that labor needs can basically be met by local labor. The special supply and demand structure and low labor costs have made Northeast China the largest ice cream consumption market and production base in the country. At its peak, there were hundreds of cold drink companies in Kaiyuan area of Liaoning Province alone.
Although the traditional advantages of ice cream consumption in the Northeast are difficult to replicate, the process of "ice cream snacking" has been launched in various places outside the Northeast. However, it has also gradually become a daily snack. The price of ice cream in the hands of friends outside the Northeast is not only no longer "fairy", but also "heavenly".
Ice cream prices outside Northeast China Why is no longer "fairy"?
Xiao Li, who works in Beijing, went to the convenience store downstairs of the company to buy ice cream during her break from work. Standing in front of the freezer, she felt that the ice cream had changed into something she didn't recognize.
In Xiao Li’s opinion, “Internet celebrity ice cream” is still in the “salted egg yolk” period. "Salted Egg Yolk" is the popular "Double Yolk Egg Ice Cream" produced by Aoxue Company in 2018, which was a hit on social networks back then. However, the Internet celebrity fell in just one year. Since it was revealed in 2019 that the bacterial colony was unqualified, "Double Yolk Ice Cream" has been in trouble.
It is rare to find ice cream for less than 5 yuan in convenience stores, and the most expensive can be 22 yuan. Photo provided by interviewee
In the beginning, ice cream sellers only used salted egg yolk, sea salt, cheese, etc. to make conventional innovations. But slowly, meat floss and seaweed ice cream, green onion milk ice cream, stinky tofu ice cream, Northeast iron pot stewed ice cream began to appear on the market... Out of control, starting from the entry of controversial flavors such as coriander, mustard , crayfish, large shrimps, etc. Seafood such as squid has also invaded step by step, adding to the dark cuisine.
It is a common method used by merchants to break out of the industry with novel flavors and interesting marketing. The ice cream industry almost came up with eight major cuisines, and the confusing taste was complained by many friends who had tried it that "even the donkeys in the production team dislike it."But whether you like it, you like it, the pricing of these ice cream is optimistic and confident.
net red ice cream wants to become a net red, which is inseparable from a word: expensive.
In the ice cream market in 2018, a net red ice cream named "Ecuador Pink Diamond" sold a sky -high price of 66 yuan. Its brand Zhong Xue Gao also fixed because of the "Hermes in the ice cream". A gun red. In the "Double 11" of that year, Zhong Xuegao, who was only 1 year old, won the list of Tmall Bingpin Sales.
clock Xue Gao ice cream. Zhang Su took
"After watching Zhong Xue Gao, I was chaotic, but I felt that Hagagastas is cheap and simple." The threshold, the dream dragon of 10 yuan was the "ceiling" of the ice cream, but now 10 yuan is only the starting price of net red ice cream. Isn't it good for
to be honest? As early as March,
, Master Wang, wholesale ice cream, began to deal with the winter frozen food that sold a lot in the freezer in the freezer, and it took room for ice cream. This approach was called "opening the cabinet" in the industry.
Master Wang introduced that there are about more than a hundred ice cream in their own store. The price ranges from 2-30 yuan. Nearly three of this year's goods are new products, and they have basically occupied a high price segment. In May,
was just in the summer, Master Wang's shop's daily sales were almost 300-400. At the peak of sales in July and August, Master Wang expects to sell nearly 1,000 ice cream every day.
is a better ice cream in the shop. China News Network Zuo Yukun
has been doing more than ten years of ice cream business. old popsicle "" small pudding "and" green mood ".
"Why do you want to make so many sorrows? Is it not good to make classics honestly?" Many old customers often say so. But now it seems that under the myth of Zhong Xue Gao's "66 yuan/root, 10 minutes of selling out", it is not easy to adhere to the original intention of adhering to the classic.
white bear ice brick, saline boiler , three -color cups ... producing these "childhood memories" light cold drinks were collected by Bright Dairy in 2018. The main reason is that the net profit is too low. Remember to "eat. Netizens who grew up in Bright "said," Please cheer up and raise the price immediately! "
Liaoning's De family and Jilin's red flags are traditional Northeast Cream Factory that insists on raising prices, but it is difficult to get out of the country. And the Zhongjie freezer, the Northeast board, and Malline, who came out of the northeast, also ran towards the road of high -end.
, for example, Zhongjie 1946 was transformed online into an Internet celebrity due to the positioning of "fresh zero added", and the unit price entered the 12-32 yuan gear, and the trader behind it was also Lin Sheng, the founder of Zhong Xuegao.
Various net red ice cream. Why is the screenshot
ice cream more and more expensive? On the one hand, more and more net red ice cream brands are born, allowing marketing costs to be passed on to the product itself; on the other hand, the rise in raw material prices leads to higher and higher cost of ice cream production. Essence
"The pick -up price of ice cream below 2 yuan is 5 cents more expensive than in previous years, and it has increased by 30 % faster." Master Wang said that the current increase in costs such as manpower and logistics has led to the wholesale price of ice cream.店里的成本也不低，“商业用电平均一块钱一度，400升左右的冰柜24小时开着，一个月电费都要300多元。”
每到销售旺季，王师傅最怕的就是停电或者Transportation problem. "General ice cream and ice cream have to be transported and stored in an environment of about -20 ° C. If the ice cream is turned off and frozen, you will eat 'Ice Acern' and ' Milk Skin ', which affects the taste very much, and may even be possible. There are hidden dangers of hygiene and safety. 66 yuan high. But in the same way, in various posts "Talking about the eternal gods in your heart", "Amway, a favorite ice cream" post, there has never been Zhong Xue Gao.
Perhaps what people recall most is the happiness that can be bought with a coin in the freezer covered by a quilt in the small store after school. That kind of sweet satisfaction, Zhong Xuegao may never be able to achieve it.
How much does your favorite ice cream cost? (End)
Source: China News Network
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