Shandong Business Daily • Subao News Network reporter Zheng Zhinan Zheng Xiaotong intern Zhao Na Wang Haoyue Du Zehan
"Life is like a freezer ice cream, you never know whether the next one you get is an assassin." And the "Snow Lotus" produced in Linyi, Shandong With the price of remaining at 25 cents all year round, netizens once again compared it with the "Ice Cream Assassin".
In Jinan, an affordable ice cream "shuang", like snow lotus, has become the "summer memory" of Jinan people. Yu Xiaofan, general manager of Jinan Qunkang Food Co., Ltd., told reporters from Shandong Business Daily and Subao News Network that "Shuang", which sells for one yuan, is priced at , a mineral water product. As the "star product" of Qunkang, 's "Shuang" ice cream sold millions of s during the Dragon Boat Festival this year in three days.
"There are cheap ice creams and expensive ice creams, it all depends on how you choose." A Jinan citizen told reporters that choosing ice cream is more about choosing a "summer feeling."
100 million netizens defend "Snow Lotus"
"Before, I saw an ice cream with beautiful packaging in the supermarket, and I took it without paying attention to the price. When I paid the bill, I was dumbfounded. One ice cream actually costs 25 yuan!" Citizen Xiao Zhou told reporters that since the beginning of summer this year, three consecutive ice cream "thunders" have made her no longer dare to "take it first and ask the price later." "Now I ask the price first, and then ask the price later." Buy it, this is the lesson I have learned. Otherwise, if the ice cream is too expensive and you are too embarrassed to return it, you will have to bite the bullet and pay the bill.”
The reporter noticed that Yili ’s newly launched Zhenxi and Xujin. Huan and so on Brand, a single cup sells for 28 yuan; Mengniu 's Tilan Shengxue Guofeng series of ice cream sells for 20 yuan per cup; Zhong Xuegao 's "Zhong Xuegao's Cake" product was once sold to 168 yuan "Sky-high price."
Along with the popularity of the five-cent "Snow Lotus Ice Cube", the "ice cream literature" based on "Snow Lotus" has also become popular. "I swear to heaven and on earth you will never find anyone more sincere than snow lotus. - "Blessings from Heavenly Gao" "Snow lotus" is produced in Linyi, Shandong, and has been priced at 50 cents a pack for 13 years. Netizens started the topic "Defend Xuelian" on the Internet, "I don't even know how the boss makes money." On the Douyin account of "Xuelian", the number of fans increased by 750,000 in a week.
"These ice cream jokes are both fun and reflect an indisputable fact that our ice cream is too expensive." Netizen Zichen said, he is one of the "100 million to defend 'Snow Lotus'" netizens, "If we don't If you speak out, will affordable ice cream products like snow lotus no longer exist on the market? "
Old Jinan people only recognize "cool"
"When we talk about Jinan's old popsicles, we mean the blue-skinned 'cool'." Outside the Baotu Spring Scenic Area in Jinan, Sun Fangfang, who was selling popsicles in a foam box, took out the last one. I felt "cool" and started eating. On this day, the temperature in Jinan was 34 degrees. The 50 popsicles in Sun Fangfang's foam box were quickly sold out. Sun Fangfang said: "This old popsicle is easy to sell. It is not sweet and greasy, very refreshing, and it is a magical tool to relieve the heat."
This ice cream packaged with blue characters on a white background is the "Shuang" popsicle of Qunkang brand.
"This product of ours has been sold for more than 40 years." Yu Xiaofan, general manager of Jinan Qunkang Group , told reporters that this popsicle, which carries the memory of old Jinan, is their company's "classic model." "In the past, our 'Shuang' has been selling for 5 cents for nearly ten years, due to production costs and other reasons. In desperation, we adjusted the price to 1 yuan a piece seven years ago. Although the price has been increased, there are still many regular customers. Since the beginning of summer this year, our supply has been relatively tight, and there are always several popular items. Out of stock. ”
Yu Xiaofan said that as a cold drink ice cream manufacturer, their products will reach their peak inventory at the end of May. But this year, due to the impact of the epidemic, logistics has been hampered and raw materials are in short supply. The scene of "full warehouses" waiting to be sold no longer exists. "Now everything is produced and sold immediately. goods may have been sold out before they are delivered to the warehouse. For example, 'Qunkang Bean Pai', which retails for 1.5 yuan in a pack of four, was out of stock for three weeks some time ago. Our new production chain has not yet been put into production, and the current production capacity cannot keep up. "
" 'Cooling' arrived in three days. "" Stay the goods. "" Stay on the goods +1. "" Stay the goods+2 ... "In the product dealer group where Xiaofan is located, each batch of goods will be pre -sale before arriving in the warehouse. Ms. Chen said that if does not make an appointment, it is like" soybean row " Popular items such as " Mung Bean Rice " are generally not available in . "When many customers come to buy, they will ask their mouths deliberately and arrive. "It is reported that during the Dragon Boat Festival, the single -year sales of" Shuang "popsicles under the Dragon Boat Festival will exceed one million.
" To be honest, after the popularity of the cheap ice cream recently, many people mentioned that the living environment of price ice cream is concerned I agree with this. Taking our 'Shuang' popsicle as an example, the profits of the factory of our products per box are maintained at a few cents, plus additional costs such as logistics and electricity fees back to dealers ... In fact The conventional spoken profit is sold, and it is thin and profitable here. Yu Xiaofan said.
was in Xiaofan's office. A small refrigerator attracted the attention of reporters. "Inside, it is all the ice cream of our factory, classic models and new products. I like to eat ice cream myself, so I put a refrigerator alone here, and I took it out when I wanted to eat it. Yu Xiaofan said, "Now my children's ice cream is also produced by our factory. When I greedy, I ate a few 'cool' a day. I am pretty proud. For the old Jinan people, Qunkang ice cream is a kind of memory, but for us, it is a inheritance. "
Return to the ice cream itself
Yu Xiaofan told reporters that it is different from the" ice cream assassin "the production and sales positioning of" Hagagastas ". "Water" functional products, "In my eyes, ice cream is very pure, that is, representing summer, just to cool the heat and relieve heat. During the interview of
, in Qunkang Supermarket in Huayuan Road, Licheng District, Jinan, there was a endless stream of citizens who came to buy ice cream. My child went home, "When the children were young, they loved to eat the ice cream of Qunkang. The supermarkets near the home could not be bought, and the wholesale stores were out of stock. I transferred to several buss and bought it with my wife. 'Bean row' 'crispy tube' and 'strawberry cool'. "
" Our classic products, such as "Shuang" popsicles, Qunkang Crispy, Qunkang Bean Powder, etc. The price has been maintained within two yuan. "Yu Xiaofan said that in recent years, in addition to maintaining the normal output of traditional products, they have also tried to develop new, -based" milk bricks "," semi -cooked cheese "and other ice cream market feedback are good," Our positioning is to make cheap ice cream. The ice cream that everyone can afford to eat. We have always done this. "
In the R & D center of Qunkang, more than 30 categories of ice cream every year are pushed to the test table." 30 push 6 "is the insistence of the Jinan native ice cream manufacturers who have experienced more than 40 years." 30 New products of large categories, after hundreds of fine -tuning, finally launched 6 to 10 new products. "Yu Xiaofan told reporters that the ice cream tasting of their factory, there are more than a thousand kinds of ice cream tasted during each year of research and development. We have been insisting on upgrading and optimizing the feedback of every new product. "
" In the future, we will set up a new production chain in the new factory. With the guarantee of the supply of Jinan's local market, the product is radiated throughout the province to expand our cheap ice cream and allow more citizens to be in size in size. We can see our products in the supermarket. "Yu Xiaofan told reporters.
Commercial Supermarkets and Seller Selected Products Different
Reporters found that many citizens have bluntly said that cheap ice cream is increasingly less and less. Milk Tiko ', basically no one yuan, pentagram ice cream. "Mr. Wang said.
reporters randomly visited several major chain convenience stores on the streets of Jinan. In chain convenience stores represented by Orange Convenience, Convenience Bee, , etc., the ice cream shelves are displayed at different prices. The ice cream shelves priced at 10 yuan are placed separately. watershed. "The more expensive ones are in the independent small freezer on the west side." A staff member of Orange Convenience told reporters that according to the brand's requirements, they will place different types of ice cream separately. "General people like Zhong Xuegao We will all have separate display cabinets for independent sales.”
It is understood that in large supermarkets and chain convenience stores in Jinan, the categories of ice cream products with retail prices of less than five yuan are relatively single. "Generally, they are several old products of Mengniu and Yili, such as Qiaolezi , Four Circles, Green Mood, Bitter Coffee, Little Pudding, etc." A salesperson at a supermarket told reporters that due to the limitations of the store, In terms of operating costs and product selection, many merchants will pre-screen ice cream. "Cheaper ice cream is basically not as good as It will appear in chain supermarkets, and the profit is relatively low."
Mr. Wang, who lives in Lixia District, Jinan City, runs a small shop downstairs in the community. "In my store, you can see many childhood memories, such as ' green tongue ', 'bean steak', crushed ice, ' corn You can’t buy these ice cream popsicles like Stick ’, ‘Seven Dwarfs’ and so on.” Mr. Wang said that the community is close to a school and there are many children, so when purchasing, he will choose some with “clean ingredients, Affordable and large portions" of ice cream, "like the 'dwarfs' that children like to buy, they cost one yuan a pack and contain 7, children can share it together..."
"There are also young people who often come to buy ice cream. The most expensive ice cream in my store costs 6 yuan. If it is more expensive, it cannot be sold, so I don't How to get in. Products such as 'Bing+', 'Milk Raisin', 'Corn Cob', 'Mung Bean Paste' and 'Shuang' are all selling well," Mr. Wang said.
"In the past two years, the wholesale price of better ice cream is 5 yuan to 7 yuan, and the slightly more expensive one is around 10 yuan." Ms. Zhang of the cold drink wholesale store told reporters that since June, the sales of "thousands of ice creams in a single day" Sales volume is the norm in her store, “but many regular customers Customers have reported that the price of ice cream is more expensive this year, but compared to retail, everyone still thinks that our batch store is more economical and affordable, and more people come to buy it, but it is generally purchased by families. "
Shandong Business News ·Editor of Subao News Network Liu Qingying
