The Paper reporter Liu Peiqi
On April 19, the media day of the Shanghai Auto Show, which is probably the only international Class A auto show this year, officially kicked off. After a day of visiting the show, I, like most of my peers, walked about 20,000 Multiple steps.
Embracing change is the theme of the 2021 Shanghai Auto Show. Various intelligent electrification strategies were released at the auto show. During the exhibition, I also felt deeply that this year’s auto show has changed a lot. The vast majority of people are rushing to see electric cars. coming; and if every car company cannot come up with a decent electric car, it will inevitably feel a little embarrassed.
However, as far as the auto show itself is concerned, after walking 20,000 steps, intelligence has long become a cloud. Only seats can soothe my heart.
In addition, there are also some feelings among the following car companies.
Dongfeng Peugeot: New French style is my greatest charm
html Hall 07.2At this Shanghai Auto Show, Dongfeng Peugeot’s models of the new French SUV family, the new 4008, the new 4008 PHEV 4WD, and the new 5008 were officially launched.
This is also the first batch of new models launched after the global refresh of the Peugeot brand. In the transformation of Dongfeng Peugeot, the charm of the French model has been upgraded again.
And "new French charm" is the biggest attraction of Dongfeng Peugeot at this auto show. For legal brands that are lagging behind in the Chinese market, if they don’t come up with some new ideas and just talk about romance, who will be willing to listen?
So, how does Dongfeng Peugeot make people fall into the charm of this new French style? In two simple words, it can be summed up as sincerity. In one sentence, it can be described as "the top quality and the bottom quality are all beggar's editions", which are all history.
Without increasing the price, all models of Dongfeng Peugeot have been renovated with new European GT front faces, all models have been upgraded with imported Aisin 8AT gearboxes, 10-inch floating touch screens, etc. Among them, up to 20 configurations of main models have been upgraded, and core configurations are also standard for all series.
Along with the new French SUV family, Dongfeng Peugeot also officially released the new Lion strategy at the Shanghai Auto Show. For Peugeot, the new lion logo means the beginning of a new era. Dongfeng Peugeot announced on the first day of the auto show that Dongfeng Peugeot will officially launch the new lion logo starting from today, and said that it will launch the first model equipped with the new brand logo in 2022.
Zhiji Auto: Exhibiting is not just cars, but also art
html Hall No. 03.1If you ask me which cars are I most looking forward to at this Shanghai Auto Show? Zhiji Auto will be one of them.
Earlier, L7 had already shown its face and gained enough traffic and exposure. At the same time, all the smart configurations of the L7 have been announced like names. But only two things remain unresolved before the auto show: price and interior.
Regarding the price of the L7, Zhiji Auto responded on the first day of the auto show.
It is reported that the pre-sale price of Zhiji L7's pre-sale model - "Angel Wheel Edition" is 408,800 yuan. It is a pity that the interior of Zhiji's car has not been announced to the public on the day of the auto show. However, even in a semi-finished state, Zhiji Auto still separated the front cockpit and made it into an experience area to show off its most special feature in the interior: four large-size LCD screens.
However, since it is a semi-finished product, the freedom of cross-screen interaction and the smoothness of one-finger flying on the screen can only be felt through brainstorming.
In fact, when you actually walk into the Zhiji Automobile booth, the first thing that attracts attention compared to the L7 is the booth itself. It is no exaggeration to say that this is like an art installation in the National Exhibition and Convention Center. The entire booth is dominated by pure white. There are "1"-shaped lamp posts arranged like a harp on the platform, as well as a "0"-shaped smart travel experience cabin. Zhiji Auto tries to present the concept of "all things grow and reproduce endlessly". idea. Unfortunately, for me, who has low artistic attainments, I just feel like I am surrounded by huge light-emitting diodes.
But this is all very clever. When you are on this journey of technology and art, you naturally think of Zhiji’s self-introduction when you first met him: “Zhiji cars are no longer just a car, but also a vehicle that flows in the city and resonates with people. Digital artwork.”
New Baojun : Surprise than expected
html Hall 06.1Both are micro electric scooters. Compared with the new Baojun E300, Wuling Hongguang MINI EV really gets enough attention no matter what it does.
On the eve of the auto show , MINI The news that the EV convertible concept car will be displayed at the auto show swept the circle of friends for a while. However, the series of news announced by the new Baojun on the first day of the auto show are really no less surprising than the appearance of the MINI EV Cabrio. Three consecutive times.
The first surprise is the upgrade of the E300 at this auto show. New Baojun gave the new E300 a new name - KiWi. EV, Chinese name is Qiyu. Compared with the old model, the new E300 provides a more personalized paint color.
It is worth mentioning that the two "concave" shaped designs on the front bumper of the new car are specially designed for those who love taking pictures. The "golden photo spot" provided by expressive young users.
The second surprise is the new industry approach of "cross-border integration" brought by New Baojun. In order to create people's intelligent driving, New Baojun has formed an alliance with DJI . Jointly launched KiWi The EV Powered by DJI concept car is called "Qiyu·DJI" in Chinese. This is also the first cooperative car company announced by DJI after it announced its choice to enter the field of autonomous driving.
In addition to DJI, Xinbaojun also cooperates with China. AVENUE SON, a well-known local skateboard brand, teamed up to create KiWi EV X Avenue Son, and launched three co-branded graffiti trendy models.
The third surprise is the new Baojun’s interpretation of smart life. At this auto show, the new Baojun with its own technological attributes brought the first "BAOJUN Smart Rubik's Cube". A life scene application product, JUN COFFEE. “BAOJUN Smart Rubik’s Cube” is a mobile intelligent architecture built by New Baojun based on the intelligent ecosystem, and JUN COFFEE is an unmanned coffee cart composed of this architecture and a coffee robot. But what attracts me most is the way New Baojun presents smart technology. Just like the tone of the brand, it is very user-friendly and does not have too much distance.
Another amazing thing is that after coming to the new Baojun booth this time, I found that my original rejection of the design of the E300 car itself with a large number of closed rectangular elements was reduced, and the ugly and cute feeling became a kind Special.
Genesis : Dedicated many firsts to the Chinese market
html Pavilion 2Genesis, the luxury car brand, debuted at the Shanghai Auto Show for the first time after re-starting, and dedicated many firsts to the Chinese market. “First time.” For example, Genesis made the world premiere of one of its pure electric models, the Genesis G80, at this Shanghai Auto Show.
G80 In addition to the Genesis X Concept, Genesis also brought a new concept car, which is also its Asian debut. As He Ruisi, CEO of Genesis Sales Company, said, "We put many 'firsts' in China, especially the global premiere of Genesis' first electric model, which demonstrates our seriousness towards the Chinese market. Commitment. "
When talking about Genesis, one thing we have to mention is its design concept of the beauty of white space. As a luxury brand, Genesis' "beauty of white space" design is even more precious today as interior designs become more and more homogeneous.
Taking the center console as an example, Genesis chose to return most of the center console space to the luxurious interior decoration. The most intuitive feeling brought by the beauty of these blank spaces is that the moment you sit in Genesis, you feel like you are in a modern luxury living room.
Genesis’ booth also looks as comfortable as a modern luxury living room.
This will also be the biggest feeling given by most luxury brand booths, especially after you visit the booths of many new power brands. Most new power brands will emphasize the technological attributes of the brand by setting up various experience areas on their booths, such as technology experience areas, immersive experiences or art installations and other new methods.
I have to say that after a full meal of electric cars, the beauty of craftsmanship of luxury brands such as Genesis has become the best antidote to boredom.
Brembo : Stop calling it a parts supplier
1.2 Pavilion
Undoubtedly, OEMs have always been the protagonists of auto shows.
However, under the wave of the new four modernizations, the role of parts manufacturers is also undergoing corresponding changes. This is especially true for Brembo, the king of braking technology.
"We will transform from the role of a parts supplier to a solution provider." Stephen Rowland, President and CEO of Brembo China, said at the press conference on the first day of the auto show.
Through continuous technological innovation and digital transformation, Brembo will seize the opportunity in the global automotive industry and support Brembo's rapid global development with a more powerful business model.
At this auto show, Brembo launched a series of blockbuster products, including the "Brake-by-Wire brake-by-wire" solution that has been developed for 20 years and Dyadema®, the strongest road braking caliper in Brembo's history.
It is worth mentioning that the Dyadema® brake calipers installed in the highest-performance super cars can be called the king of cooling among brake calipers. Its biggest advantage is that it can effectively shorten the braking distance while improving braking performance. . In addition, Brembo also officially demonstrated its latest achievements in digital transformation - the "Revelia" e-commerce platform launched in China. It is reported that Brembo will be the first to launch its automotive aftermarket products, including brake discs, brake pads and brake fluids, during the initial launch of the Revelia platform. The launch of the
“Revelia” e-commerce platform in China also demonstrates the importance of the Chinese market to Brembo. With double-digit sales growth in the Chinese market, Brembo's net profit in the fourth quarter of 2020 reached 64.8 million euros, a year-on-year increase of 18%. In addition to the support of the Chinese market, the reason why Brembo has been able to achieve today's achievements is also in line with the words of the founder of Brembo: "Everyone can do easy things. Only a few people can do difficult things."
Editor in charge: Chen Hua
Proofreader: Ding Xiao
