There are many famous liquors in the Chinese liquor market, and Sichuan, Guizhou, and Anhui are the major liquor provinces in my country. There is also another province whose strength should not be underestimated, that is "Jiangsu". Compared with Shandong people, Jiangsu people drink more fiercely and drink more alcohol. fierce.
is also a major liquor consumption province in our country. Jiangsu Province's consumer market in 2021 will reach 60 billion yuan, becoming a dazzling star among the major provinces in China. In the Jiangsu liquor market, ( Yanghe ) With a sales volume of 18 billion yuan, it is also the liquor with the largest market share among Jiangsu liquors, followed closely by ( contemporary ).
Although Jiangsu is also a large province in our country that produces and sells its own liquor, the only famous liquor brands in the country are (Yanghe), (Jinshiyuan) and Shuanggou Liquor , which can barely occupy one of the national famous liquors. Small portion of market cake.
Nowadays, with the improvement and rectification of the liquor market, only the above liquors can remain on the Jiangsu list and the national liquor rankings.
Although under the impact of the two big brothers Maotai and Wuliangye , Yanghe and Shuanggou have jointly stabilized the name synonymous with Jiangsu liquor. Jin Shiyuan has taken Gaogou Liquor all the way, and the following famous local liquor in Jiangsu It’s a bit difficult to survive.
has now fallen into a period of loss, and it is very likely that it will not even be able to protect the local third-place famous wine.
(Southern Tanggou Wine, Kaitan Shilixiang) - Tanggou Wine
Yanghe has a previous historical heritage and strong brand influence, but in this world, Gaogou Liquor is brought with it, and Tanggou Liquor continues to fight alone. Squeezed by foreign liquor, it is now difficult to have influence even in Jiangsu.
Tanggou Liquor, as the third largest brand in Jiangsu liquor industry, is produced in Lianyungang and has a history and culture of more than 300 years. The production techniques and techniques of its Tanggou Liquor brewing workshop are It is even listed as "Jiangsu Intangible Cultural Heritage". With its unique geographical location and quality of wine, Tanggou Wine has won the title of Historical Famous Wine, National Excellent Geographic Brand Wine, and China's Well-known Trademark. In the early days of the founding of the People's Republic of China when liquor was abundant, Tanggou Wine was It has been ranked as one of the famous local wines in Jiangsu.
In its glorious moments, Tanggou Liquor has always been popular in Jiangsu Province as a famous saying, "Tanggou Liquor from the South, the fragrance spreads ten miles away when it is opened." This shows how highly the people of Jiangsu regard this liquor. It used to be the same as that of Heyanghe and Gaogou. , known as: three ditches and one river, flying into the leading position in China's liquor industry.
You must know how difficult it was for Tanggou Liquor to be in the leading position in the second-party liquor camp in China. In the 1990s, famous liquors represented by Wuliangye increased their prices and occupied the leading position in the Chinese liquor market, even surpassing that of that year. The "Fen Boss" Fenjiu has completed its expansion in the Chinese liquor market through continuous OEM and OEM operations. It is not easy for Tanggou Liquor to gain an advantage in the second-party camp. We also We can see the glorious moment of Tanggou Wine in the past, and the subsequent development of Tanggou Wine has also been a wave of twists and turns.
In 1993, Tanggou Wine made serious investment mistakes due to internal management. This was also one of the reasons that defeated Tanggou Wine. Even in 2001, Tanggou Wine still had It owed a debt of 300 million, and when the time came in 2004, the last straw that broke the camel's back appeared. Tanggou Wine actually fabricated a fake "fake wine accident". After continuous publicity by the media, at that time Tanggou, which is heavily in debt, is riding a roller coaster in terms of public opinion and sales.
After the internal reform of the company, Tanggou Wine, which had been dormant for many years, ushered in a rebirth.
After the main business changed its generals, Tanggou Jiu turned grief and anger into strength and took advantage of the trend to bring this dead chessboard back to life. In 2017, the turnover was actually 1 billion. However, most of the sales at this point in the Yanghe and Jinshiyuan sectors at that time remained above 3 billion yuan.
However, Tanggou Liquor, which has developed to this day, is still well-known in Jiangsu's liquor industry. Although Yanghe and Jinshiyuan left Jiangsu, Tanggou Liquor remains in Jiangsu's towns.
Many netizens believe that the reason why Jinshiyuan and Yanghe were able to successfully go out of Jiangsu is because these two liquors were very vigilant at the beginning, were very effective in their brand packaging and marketing methods, and kept up with the liquor. industry development opportunities.
Tanggou wine is a little more embarrassing. Except for the marketing methods in this province, there is no information related to Tanggou wine in other provinces or other regions.
Therefore, the lack of publicity and marketing methods in today’s liquor market will gradually distance liquor from development opportunities. It is very important to pay attention to the quality and marketing methods of liquor. If the original Tanggou Liquor imitated Yanghe or even Jinshiyuan, then today’s At least the ending of Tanggou Wine will not be like this.
For example, the same is true for the liquor below. believes that through excellent liquor quality, it can occupy the market and gain recognition from drinkers. However, no one will know about the liquor no matter how good it is without publicity means, so this is a manifestation of publicity. importance.
(destined to imitate Taiwanese wine) - Daqu Kunsha Sauce Liquor, is a dark horse in the Maotai-flavor liquor industry in recent years. It is one of the new aristocrats in the liquor industry. With the quality of high-quality liquor, it has gained popularity in the southwest The region has received a lot of recognition and support.
Although the publicity is not in place, the quality of this liquor can be said to be very high-quality. The production process of 12978 adopts traditional brewing techniques, and it takes 6 years to remove the formaldehyde and fusel oil in the wine. It will be sold on the market only after it has evaporated completely, so there is no need to worry about the quality of the wine.
Well, today’s article comes to an end. The “Tanggou Zangjiu Series” product wines currently on the market under Tanggou Wine are quite popular in the market. Have you ever tried them?
