On August 18, the "National Badminton Changhong, China's Pride" 2022 Chinese Badminton Team's World Championships Exhibition and Youku Sports Strategy Conference was held in Beijing.

2024/11/2622:23:32 hotcomm 1585

html On August 18, the " Guoyu Changhong China Pride" 2022 Chinese Badminton Team's World Championships Exhibition and Youku Sports Strategy Conference was held in Beijing. Badminton World Federation (BWF) exclusive copyright commercial agent and general manager of Infront China Zhou Xiangguan (Olivier Ceccaldi), badminton world champion Bao Chunlai, Youku Vice President of Commercialization Shen Yan, Changhong Company Spokesperson and Director of Corporate Planning Department Rao Binbin Other guests attended the speech and swung their rackets together to cheer for the national badminton team.

The 2022 Badminton World Championships will be held in Tokyo from August 22 to 28. The Chinese badminton team has a total of 7 singles players and 7 doubles pairs registered to participate, of which the women's singles and women's doubles have reached full participation. Youku Sports will broadcast the entire event live for more than 10 hours a day, inviting world champions such as Lin Dan, Bao Chunlai, Gao Ling, Cai Yun, Li Xuerui, as well as Internet experts Wang Xiaoyu, and college teachers Xu Dapeng, Wang Yi and others serve as guest commentators. This is also Lin Dan's commentary debut. At the same time, the platform will also produce planned programs such as game highlights, top five balls, celebrity interpretations, professional voices, and national badminton frontline to provide users with more badminton content.

Badminton World Federation (BWF) exclusive copyright commercial agent and general manager of Infront China Zhou Xianguan (Olivier Ceccaldi said: "Badminton is one of the most popular and popular sports in Asia and is growing rapidly around the world, but for me, I prefer to think of it as a sport that is absolutely "Chinese in heart". "A global sport. Any major badminton event has more than 300 million Chinese fans and extremely high local popularity. Ratings. "

Youku has reached a five-year long-term cooperation with the World Badminton Federation. Through high-density broadcasting and production of World Championships, Sudirman Cup, Thomas Cup , Uber Cup and other world competitions, it has gradually become A thoughtful companion for badminton enthusiasts. Shen Yan, Vice President of Youku Commercialization, said: "Youku Sports has always maintained a deep passion for China's sports industry and relied on innovative technologies and methods to present the charm of sports. For example, ultra-high-definition live broadcasts of large-scale events, high-quality professional commentary, and interesting interactions The format not only allows users to have a new experience, but also inspires more Chinese people with the spirit of sports.”

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Focusing on the event, Youku Sports will carry out a series of innovations to create professional, practical and cost-effective sports live broadcast rooms on Youku, Taobao and Diantao APP, integrating "match live broadcast + teaching demonstration + on-site experience + equipment evaluation + knowledge sharing" as In one, it provides a professional sports supermarket for badminton enthusiasts. In addition, while watching the game, users can obtain more physical rights and interests by drawing blind boxes, such as Changhong TV sets, badminton rackets, etc.

The powerful alliance between Youku Sports and Changhong is a powerful co-construction of the sports marketing ecosystem. Changhong Company Spokesperson and Director of Corporate Planning Rao Binbin said: "Youku uses a very professional spirit to broadcast badminton live broadcasts. We cooperate very well. I hope everyone can become famous together with the Chinese badminton team." Zhang Zheng, general manager of Youku Sports Center, said , hoping to "own copyright and transcend copyright" and provide a complete "watch + play + buy" service system.

In the round table forum, the guests talked about badminton and cheered for the Chinese badminton team. Badminton world champion Bao Chunlai said: "I am honored to commentate on the World Championships with so many teammates. I used to partner with them on the court, but I didn't expect to be my commentary partner with them now. I think commentators, like coaches, need to be objective and objective. Comprehensive, calm, and hope to understand Talking about more interactions with users through barrages and other methods. "

This summer, Youku dramas, variety shows, humanities, and animations are in full bloom, including "Agarwood Like Chips", " Bingyuhuo" and "This!" Variety shows such as "Hip-hop 5" have been well-received and well-received, and the live broadcast of the Badminton World Championships will bring more exciting content to users.

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