Media Internal Reference Introduction : Since "The Voice of the Chinese Dream·Our Song" was launched in October 2019, 8 new generation singers in the music industry and 8 senior singers in the Chinese music industry have expressed their different growth and cultural backgrounds through music and works. His personality and edge enable the flow of creativity and inspiration, bringing us better content works and audio-visual experiences.
Source: Media Internal Reference - Editor-in-Chief Wen Jing
Text/Chaoming
On today’s TV screens, music programs are still a “rigid need” in the field of variety shows. In essence, in recent years, the competition among music variety shows has become increasingly fierce. Each major TV platform is based on its own characteristics and seeking differentiated breakthroughs, which has become the key to "breaking the topic" and "exiting the circle" of music variety shows.
Last night (January 19th), Oriental TV launched the original domestic first-generation intergenerational Chaoyin competition variety show "The Voice of Chinese Dream Our Song" ushered in the finals. In the end, won , Hacken Lee won the title of "Golden Voice Partner", Ayunga, Fei Yuqing, Xiao Zhan, Na Ying won the "Excellent Voice Partner", and with "Prison Bird", "Heartbeat" and "Perfect Life" Waiting for the passionate singing of Chaoyin's golden songs, the 12th intergenerational Chaoyin competition of "The Voice of the Chinese Dream·Our Song" also came to a successful conclusion.
People of different eras have different music types and styles, which not only represent the diversity of aesthetic preferences, but also include differences in lifestyles and even values. Since its launch in October 2019, "The Voice of the Chinese Dream·Our Song", which focuses on the intergenerational trendy music competition, has involved 8 new generation singers in the music industry and 8 senior singers in the Chinese music industry, working together to create and adapt every golden song. Using a diversified "paradigm" to "reverse" classic golden songs with current trends, it releases a steady stream of new power and triggers a craze for public viewing.
On the TV side, the finals of "The Voice of Chinese Dream: Our Song" achieved a ratings of 2.5% in CSM59 City, setting a new variety show ratings record in 2020. Since its launch, "The Voice of Chinese Dream: Our Song" has been rated for 5 consecutive weeks. Breaking 2 and ranking first in satellite TV variety show ratings for 11 consecutive weeks. On the Internet, "The Voice of the Chinese Dream: Our Song" continues to be popular. On major social platforms such as Weibo, Tencent Video, QQ Music, etc., the program has 32 hot searches for a single episode, and 221 hot searches for the entire 12 episodes of the program. indivual.
Not only that, the positive energy of music conveyed by the program has also been praised by many mainstream media:
" People's Daily " overseas edition published a review, calling the program a "trend intergenerational music program", with senior singers and new generations The pairing of singers created sparks in the performance, and tradition and trend perfectly merged on the stage.
"Guangming Daily" commented: "The active practice of "The Voice of the Chinese Dream: Our Song" has allowed people to see that good variety shows can completely eliminate the intergenerational aesthetic barriers between audiences and use common languages such as art and emotion as the basis. points, breaking through barriers to extract the 'greatest common denominator' in people's viewing preferences, in order to create excellent literary and artistic works that generations of people watch together and love together."
Behind the scenes of "The Voice of the Chinese Dream: Our Song" continues to hit the screen. , on the one hand, musicians can try more styles in each program and bring a richer variety of music to the audience; on the other hand, original musicians also need to communicate with each other in order to have more creative inspiration.
"The Sound of Chinese Dream·Our Song" creates a communication field for musicians. Musicians from different eras can come together and express their personalities and strengths under different growth and cultural backgrounds through music and works. These interactions and exchanges The final inspiration realizes the flow of creativity and inspiration, bringing us better content works and audio-visual experience.
The first cross-generational music chorus model
Through every competition, "The Voice of the Chinese Dream: Our Song" awakens our memory of golden songs, and each re-interpreted work allows us to regain our passion for music. , in the noisy and bustling present, we can calm down, taste the golden songs of the years in the program, and feel the charm of music.As a netizen said: "The attraction of the show is that the atmosphere among the guests is very comfortable, and the jokes are very funny. It is really comfortable to have this kind of atmosphere in this kind of competitive program. And the senior singers are really strong , each new singer’s singing skills are also very good, and it can be seen that they are constantly improving."
"The Voice of the Chinese Dream·Our Song" program includes Fei Yuqing, Na Ying, Zhou Huajian, Ren Xianqi, Li Hackin and other "seniors. "Singers", there are also "new singers" such as Xiao Zhan, Ayunga, Liu Yuning, Xu Weizhou, Zhou Shen, Wang Linkai, etc. They are full of enthusiasm for music and jointly perform those popular hits, colliding and selling. A spark of groove that we didn’t expect.
Regarding the music creation and performance of the competing singers in the show, some netizens said: "The show allowed me to appreciate the beauty of harmony and duet again, and the adaptation team played a major role." Some netizens said: "The new singer is exciting. , the old singers are also very interesting, and it is a very good program. Although I like him better, it is the first time that I intuitively feel his overflowing love for music. I couldn't help but rejoice in front of the TV, 'It's great to have music'! "
Music is the shorthand of human emotions and can accurately express people's inner feelings and emotions. Each generation has its own growing environment. Sometimes, these memories can be condensed into several songs. As long as they flow out, the emotions will quickly and collectively adjust to the same channel, producing common joys, sorrows, and joys.
"The Sound of Chinese Dream·Our Song" has successfully built a music exchange bridge and competition platform, allowing two generations of musicians to maximize the influence and value of the "popular hits" in the Chinese music scene on this stage. At the same time, in the process , the audience’s memory points are also awakened.
As a netizen said: "The power of music is infinite. The reason why model singers are called model singers is because they have brought countless classic works. Even if time goes by, these songs are still in our hearts. The young singers Joining adds a touch of agility to the classic works, and continues to grow on this stage. Model singers also bravely step out of their comfort zones and pursue a more perfect self. Perhaps this is the charm of "Our Song", which allows music to resonate between two generations. The exchanges created new sparks. "
In the program, we saw the creative power of Fei Yuqing and Xu Weizhou's "Qingfeng Xu Lai" group. They are the group with the largest age gap, and they also have their own strengths in music style. In each program, they have no barriers due to age differences. They have a great time communicating, arranging, and singing together, and they give new flavors to old songs such as "One Cut Plum"; and the "Qin Shen Shen" group, Hacken Li The combination with Zhou Shen is like an emotional dialogue between classics and new sounds, and the wonderful sound field resonance keeps surprising us.
Different role model singers and different new singers are combined together, and there are all kinds of different feelings. Hacken Li and Zhou Shen are like the harmony of the piano and the harp, Ren Xianqi and Liu Yuning are rock and roll, Xiao Zhan and Na Ying are moving and still, In these 12 episodes of the program, 16 singers constantly break through, challenge and try through musical exchanges, bringing us audio-visual feasts one after another.
At the same time, "The Voice of the Chinese Dream·Our Song" is also a journey of pursuing musical dreams. In addition to seeing the encounter between traditional classics and contemporary innovation, the new generation of singers and senior singers continue to learn and inherit, hone and grow through the interaction. It is also the focus of the show.
A new adaptation of Chaoyin golden songs
The music creation is full of freshness
As a music variety show, "The Voice of Chinese Dream·Our Song" selects the popular Chaoyin golden songs. In the process of adapting classic songs, it also adds new ones. The elements have re-given a new flavor to Chaoyin golden songs. The adaptations of the golden songs by senior singers and new generation singers retain their original form while incorporating new emotional cores and adding to the current trend of the times, giving them a new era connotation. and aesthetic taste.
"The Voice of the Chinese Dream·Our Song" program includes "Night at the Military Port" with bossa nova elements, "Green Light" adapted by RAP, a new style of "Heartbeat", and a new interpretation of "New Mandarin Duck" with musical elements. New interpretations of classic songs such as "Butterfly Dream" and "If the Clouds Know" that incorporates angry singing techniques allow us to once again feel the vitality of classic golden songs.
"The Sound of the Chinese Dream·Our Song" provides a new interpretation of classic old songs, which also conforms to the increasing aesthetic needs of the general public under the current background of rapid socio-economic development, and satisfies people's nostalgic feelings for classic old songs, and successfully "Singing old songs new" is also a comprehensive reflection of the singer's professionalism.
Not only that, there are also "Rolling Bead Curtain + Phoenix Flying", which is a collision of Chinese and Western strings, and "Tianya", which incorporates elements of Turpan string twelve muqam full of desert style, showing us the national style of music. Different expression forms, among these diversified music, the singers use their own observation of national music and excellent traditional art to bring more local elements into the works, which to a certain extent also refreshes the audience's inherent impression of music variety shows. and cognition.
The golden songs and new songs on the stage of "The Sound of Chinese Dream·Our Song" are always close to the audience. Most of them have beautiful melodies, catchy words, are easy to remember, and contain strong emotions. This seems to be no longer what today's "new" and "avant-garde" creators are pursuing. Their works are often very difficult and highly skilled, but their primary purpose is no longer to appeal to emotions, but to carry or practice a certain kind of Avant-garde and profound creative concepts.
More importantly, "The Voice of the Chinese Dream·Our Song" does not rely on the competition system to generate excitement, nor does it emphasize the drama brought about by winning or losing, but uses the visual, auditory and emotional resonance experience brought by musical works as the program. The core idea is to use effort to create the texture of the program, so that the audience's attention can return to the music itself to the greatest extent.
The immersive sense of competition
makes the program itself a "collective music feast"
Music is an art for people to express their feelings, express their feelings and express their feelings. Whether it is singing, playing or listening, it covers everything that concerns people. Inextricable emotional factors. In this sense, music is a direct simulation and sublimation of human emotions.
Therefore, from the intergenerational Chaoyin "competition ceremony" featured in "The Sound of Chinese Dream·Our Song", through the on-site perception of music, on the one hand, we constructed different musical and cultural emotional experiences; on the other hand, It also gives viewers of TV programs a sense of immersion that they could not experience in person before.
This "immersion" makes it easier for individuals to participate in the ritual, forming a direct interactive experience, and then constructing an inspiring "media ritual". Because the process of music appreciation is the process of emotional experience. It is not only the process of the appreciator experiencing the emotional connotation of music, but also the process of the appreciator's emotions and the emotions expressed in the music blending and resonating with each other.
"Our songs sing like youth." "The Voice of Chinese Dream·Our Song" fulfilled the original "promise", allowing senior singers who represent the value of golden songs and new singers with music dreams to perform on the stage of the show Sing as much as you want to maximize the value of the enduring Chinese music hits, and use the "craftsman spirit" of excellence to give these classic hits a new era flavor, giving them new vitality and becoming the trendy sound of the times.
At the same time, it also allows the creative passion of the new generation of music to be displayed, and the dialogue and interaction, integration and reference between generations, the fine traditions of music craftsmen are repeatedly performed on this stage, and this stage has also witnessed them putting this The spiritual light has been passed down as a firewood.
