Source: People's Daily Online - Original draft of Hebei Channel
People's Daily Online, Baoding, July 10 (Zhang Jihang) launched the "Gaoyang Towel" regional brand, launched the product quality traceability system for key areas of Gaoyang Towel, and established a new generation digital innovation development alliance... 7 On March 9, at the Gaoyang County Industrial Digital Innovation and Development Conference and Spinning Around the World - China Gaoyang Towel Digital Carnival Season Launching Ceremony in Baoding City, Hebei Province, the county took a series of actions in digital industrialization to boost Gaoyang Industrial upgrading and regional brand building.
Gaoyang County Industrial Digital Innovation and Development Conference and Towel Digital Carnival Season was launched. Photo by Ban Jingyi
It is understood that Gaoyang County is actively seizing new opportunities for industrial digital development and relying on the advantages of characteristic industrial clusters to achieve accurate data resources in raw material collection, product production, technology research and development and application, brand promotion, product sales and other aspects. Docking and promoting industrial digitalization have become the core elements of Gaoyang’s industrial upgrading and regional brand building.
Gao Huaijun, Secretary of the Gaoyang County Party Committee, said that promoting industrial digitalization is the only way to improve the quality and upgrading of Gaoyang's industry. The county will establish digital thinking, use digital technology and digital thinking to promote digital reform, hire expert think tanks to compile construction plans, and highlight digital industrialization, industrial digitization, digital governance systems and other fields. At the same time, we are actively building data centers, digital management, digital economy and other platforms, and accelerating the construction of China Telecom’s smart cloud base. The government is “setting up the stage”, enterprises are “performing”, and institutions are “operating” to create a highland for digital development.
Gaoyang has a wide range of textile sites and a complete industrial chain, but the enterprise scale is small and the competitiveness is not strong. Gaoyang County takes advantage of the situation, exploits strengths and avoids weaknesses, gives full play to the advantages of industrial clusters, leverages the general trend of digital development, and the establishment and improvement of the quality traceability system to explore the region The road to brand development through teamwork. Under the organization and guidance of the Towel Industry Association, we applied to register the "Gaoyang Towel" collective trademark and released the brand logo to guide companies to strengthen quality control, improve product quality, establish brand awareness, and strengthen brand management.
The product quality traceability system in key areas of Gaoyang Towels allows consumers to scan QR codes and trace the inspection information of the company's raw materials, semi-finished products and finished products throughout the chain, recreating the past and present scenes of the company's product quality; at the same time, through enhanced process records, once the company's products are If quality problems occur, they can be corrected, improved and recovered in time to promote regional product supervision scenarios.
In order to further improve the overall quality level of Gaoyang textile industry, Gaoyang County Towel Industry Association has released the Gaoyang Towel Group Quality Standard. Through research and product testing of more than 180 towel manufacturers, the association has improved and optimized several key indicators of towel products on the basis of keeping some indicators consistent with national standards, and transformed them into "excellent products" according to national standards. Elevated to the "high quality" of group standards. Among them, five indicators, including weight deviation rate index, water absorption index, and hair removal rate index, have been optimized and improved, all of which are stricter than national standards.
A variety of Gaoyang textile products attract everyone's attention. Photo by Ban Jingyi
While the digital innovation and development of the industry is fully developing, the Gaoyang Towel Carnival Season kicked off simultaneously, with highlights in activities such as the "Towel Show", new product launches, and the county magistrate's live broadcast, "online + offline" "The combination jointly set off the craze of "Towel Digital Carnival", demonstrated the overall strength of Gaoyang County's towel industry in all aspects and angles, and also provided unlimited cooperation opportunities and superior communication platforms for towel companies, broadening Gaoyang County's external exchanges and external development. Promote Gaoyang and promote Gaoyang.
It is reported that Gaoyang Textile has a long history, starting in the late Ming Dynasty and flourishing in the late Qing Dynasty. It has a development history of more than 400 years. It has developed into a textile industry cluster with an output value of over 40 billion, accounting for one-third of the total output of towels and blankets in the country. one.
