After six years, Jay Chou has finally released a new album. His fifteenth solo album is called "'s greatest work ". It will be pre-sold on July 8 and officially released on July 15.
htmlAt 12 noon on July 6, the MV for the new song "The Greatest Work" with the same name as the album was released for the first time. The MV for the first song was 5 minutes and 6 seconds long, and it is still a familiar style.↓↓↓
In the MV, Jay Chou plays a piano song and becomes a time traveler. He teleports to the 1920s and meets artists. The music style subtly and elegantly combines classical, hip-hop, rap and pop. The MV combines painting, literature, Contemporary artistic expressions of music and images present many of Jay Chou's fantasies.
Video screenshot
It’s no surprise that around 12:30, topics related to Jay Chou’s new album became a hot search term. “Jay Chou’s Prelude Song” even went viral
Liu Genghong even said that this might be a new song for Tiao Cao
As of press time, this MV has been viewed 42.29 million times on Weibo, 4.94 million views on station B, and over 200,000 people are watching it online at the same time.
Netizens’ comments are polarized
Music critic: It’s the authentic Jay Chou
Every editor (WeChat ID: nbdnews) noticed that netizens’ comments are polarized for Jay Chou’s new song.
Jay Chou fans still say as always
The music world cannot do without him
Some netizens said that the style is very similar to the previous one
Others said that
the talent has been exhausted
According to the Morning News report, regarding Jay Chou's new song, music critic Sanshi Yiyi said : It sounds great, even great! This greatness is not only the rich arrangement and reasonable distribution of instrumental music in this song, but also the greatness of Jay Chou's music that has always been aesthetically online and undiminished over the years. Based on this song, I can already accept his laziness and misbehavior over the years. Classic+Melodic Rap+Pop is the European flavor of the typical "Chapter 7 of the Night", "In the Name of the Father" and "Nocturne", and even has some style of "Prague Square", it is the original Jay Chou! The current world is too impetuous, and everyone may be too eager to do the so-called innovation. This is not to say that breakthroughs are not good, but that many times they tend to forget the original appearance. When Jay Chou named this song "The Greatest Work", I want to say: Jay Chou's greatness is his true nature and original taste.
music critic Lu Shiwei said: It really still feels like Jay Chou. I always feel like, huh? I think he’s heard this song before, but thinking about it, it makes sense to him. Anyway, at this age, he has already formed a very stable creative style. Unless he is holding back to play a different one, he probably won’t do it this time. With this in mind, a new song is released which is very Jay Chou anyway. But when you say how special this song is, I don’t think so either. However, it definitely sounds good, and basically you can’t go wrong with it. However, some people may say that there is no special feeling, or that there are no surprises, but we don’t always have to be surprised! It’s good to have fun listening to a song! As for Jay Chou, this is his meaning now.
In addition, Red Star News reported that the style of the entire song combines classical, rap, and pop, making it an out-and-out Jay Chou song. According to the report, it is obvious that the quality of this song has far exceeded his single works in previous years, vaguely allowing people to see Jay Chou at his peak. There are currently no reviews for or on Douban, but Red Star News reporters predict that it will score at least 8 points, or even higher.
Concerts attracted over 1.6 billion yuan
Jay Chou "does not make money from albums"
html At 0:00 on July 5, QQ Music platform opened pre-sale reservations for Jay Chou's new album. Without any advance publicity, the number of reservations reached 100,000 in 10 minutes; 30 hours later, the number exceeded 6 million.Jay Chou is undoubtedly a resounding IP, rather than any one-sided identity as a musician, businessman, actor, or director.
In 2000, Jay Chou released his first album. In the following 16 years, he released a total of 14 albums.These 14 albums gave birth to a talented and distinctive superstar in the Chinese music scene . At the same time, they also created the "IP Jay Chou".
At the Malaysian stop of the Magic Wheel World Tour , Jay Chou, who has been ranked in the top three of the Forbes China Celebrity List for seven consecutive years, jokingly said, "You can just listen to the new album without buying it, because I don't make money from this."
Compared with Jay Chou's huge business territory, his album sales revenue is not the only one.
According to media reports, Jay Chou’s past 14 physical albums have sold more than 30 million copies in total. But compared to one-time physical album sales revenue, song copyright revenue is a steady stream.
In 2007, Jay Chou chose to set up his own business and established a record company, Jwell Music, , in partnership with Fang Wenshan and Yang Junrong. This was how the name "Chou" began. Jewel Music owns the copyright of all Jay Chou's songs, and other platforms can only obtain copyright through authorization.
According to a previous report by " Daily Economic News ", Jewel was first authorized to NetEase Cloud in 2015, with a licensing fee of 8.7 million yuan, which rose to 18.18 million yuan in the third year. According to " China Business " report, Alibaba and Tencent Music then competed for the copyright of Jay Chou's songs. In the end, Tencent Music spent 570 million yuan to buy the exclusive copyright for three years.
The income from his concerts is also high. According to Jwell’s official website, since his debut, Jay Chou has held 8 rounds of world tour concerts. For example, official data shows that the "Mo Tianlun Concert" global tour that started in 2013 attracted 1.8 million viewers and had a total box office of approximately RMB 1.649 billion.
Even if he doesn’t release an album or go on tour, Jay Chou’s money-making power remains undiminished. Advertising endorsements, fashion brand business, catering, e-sports, variety shows, Jay Chou's non-music life is equally colorful.
Take endorsement as an example. Compared with most celebrities and brands, they help each other. Jay Chou has endorsed many brands that were not well-known at first, but they all relied on their popularity to become industry representatives. For example, in 2005, two years after Jay Chou officially became the spokesperson of Metersbonwe , Metersbonwe became one of the "Top 500 Chinese Manufacturing Companies" with a performance of 2.021 billion yuan, and successfully landed on the Shenzhen Stock Exchange in 2008.
According to CBNData statistics, as of 2010, Jay Chou has endorsed 34 advertisements, covering various fields of clothing, food, housing and transportation, with an average endorsement fee of about 10 million yuan. In addition, there is no shortage of high-end endorsements, such as Tudor watches and Oulon perfume signed with it in 2018.
Tudor watches and Oulon perfume endorsements. Picture source: Brand official promotional image
Jay Chou's new album also staged a "topical incident" on Douban. On the premise that the tracks for Jay Chou's new album have not yet been announced, Douban has opened up the ratings for the album. Later, Douban issued a statement to apologize, and People's Daily Online comments also pointed out that the platform was suspected of using hot events to hype up.
competes for existing users
platforms compete for "star cards"
Tencent Music, which has Jay Chou in its hands, has always had an absolute advantage in traffic. However, with the cancellation of the exclusive music copyright, Jwell has cooperated with Kuaishou and Bilibili. More and more "Jay Chou" are becoming the new traffic passwords that Internet platforms compete for.
"Jay Chou's main audience is concentrated in the post-80s and 90s generations. B site 's current users are mainly college students born in the 2000s. They are not very sensitive to Jay Chou. The copyright cooperation between Bilibili and Jwell is not mainly about The original users of Bilibili are more hoping to expand the performance of new users." On July 6, Zhang Yi, CEO of iiMedia Consulting , said in a telephone interview with a reporter from "Daily Economic News".
Under the trend of fragmented entertainment, celebrities need to use platforms to increase their exposure and get closer to young people; platforms also need to rely on celebrities to attract users. Long before Bilibili, high-profile celebrities had become popular on video accounts, , Douyin, , Kuaishou and other short video platforms.
According to incomplete statistics from reporters, since April this year, online concerts and live broadcasts of celebrities such as Leslie Cheung , Cui Jian , Jay Chou, Luo Dayou , Stefanie Sun , Jackie Chan have emerged on major video platforms. The number of online people and views, which can reach tens of millions, not only once again verified the value of celebrity traffic, but also opened a new battle for platform stars.
In May this year, TME Tencent Music re-screened two Jay Chou concerts. In addition to the popularity of the show and the accumulated viewing data of nearly 100 million people, the sales of peripheral products have also verified new ideas for the commercialization of online concerts.
Image source: QQ music platform screenshot
Kuaishou also bound Jay Chou early. In June 2020, Kuaishou announced that it had reached a strategic cooperation with Jewel Music and obtained the short video platform authorization for all songs and MVs of its singer Jay Chou. At the same time, Jay Chou also joined Kuaishou and opened his first Chinese social media account, which instantly caused a stir. Traffic storm.
More than a month later, Jay Chou made his live broadcast debut on Kuaishou. In just 10 minutes after the broadcast, the cumulative number of viewers in the live broadcast room exceeded 40 million. In the end, the total number of online viewers was nearly 70 million. The highest number of people online at the same time reached 6.1 million. The total number of interactions in the live broadcast room Reaching 380 million.
With the copyright cooperation between Station B and Jay Will, it has also triggered speculation about the current status of cooperation between Kuaishou and Jay Chou. In this regard, Kuaishou told reporters that Kuaishou and Jay Chou are still cooperating. After the new MV is released, Kuaishou will also start exclusive interactions with Jay Chou.
Douyin chose Andy Lau and Stefanie Sun. In 2021, Andy Lau made his personal live broadcast debut on Douyin with "This is an Ordinary Day", and the number of viewers exceeded 100 million; video accounts backed by and Tencent came from behind, from Xicheng Boy to Cui Jian, from Luo Dayou, launched Multiple star concerts that hit the screen.
"Behind this is actually the further competition for traffic by various platforms, because now that the overall traffic dividend has peaked, for the platform, the existing users are limited, and how to continuously attract users is very critical." Zhang Yi said frankly. . In his view, in the current industry environment, the competition for celebrities is the fastest way to seize traffic. The nostalgic economy is a good choice for platforms, brands and celebrities.
Editor | He Xiaotao Du Bo
Proofreading | Sun Zhicheng
Daily Economic News Comprehensive APP (Reporters: Wen Menghua Zhu Peng),
Morning News, Red Star News
Daily Economic News
Daily Economic News
