On May 13, at the "2022 Kuaishou E-commerce Attraction Conference", Xiao Gu, head of Kuaishou E-commerce, announced that more than 500 benchmark Kuaishou brands will be supported in 2022, allowing more than 100 million Kuaishou users to buy good products with high experience and

Beijing News Shell Finance News (Reporter Bai Jinlei) On May 13, at the "2022 Kuaishou E-commerce Attraction Conference", Xiao Gu, the head of Kuaishou E-commerce, announced that more than 500 benchmark Kuai brands will be supported in 2022, allowing More than 100 million Kuaishou users buy good products with high experience and cost-effectiveness. The three characteristics of the Kuai brand are that it pays equal attention to live broadcast rooms and products, focuses on experience-price ratio, strengthens private domain and strengthens repurchase.

Xiaogu Live defined Kuaishou’s “New Market E-commerce” as an experiential e-commerce driven by trust, with the live broadcast room as the super node. On the basis of the "three big things" he proposed last year, he proposed to make big efforts in trusting e-commerce, big fast brands, big brands and big service providers. He also issued the slogan of "New Market E-commerce" - "Real People, Real Goods, Real Prices".

Xiao Gu, head of Kuaishou e-commerce. Photo courtesy.

Xiaogu explained that the promotion of trust e-commerce is to improve the experience-to-price ratio, improve the experience and lower the price; the promotion of Kuai brand refers to supporting new brands based on the Kuaishou ecosystem that pay equal attention to content and goods; the promotion of service providers It refers to cultivating more service providers with five capabilities including traffic marketing, anchor incubation, live broadcast operations, service fulfillment, and supply chain; to promote brands, Kuaishou will continue to support brand store operations.

Xiaogu also emphasized basic management and consumer rights protection . He announced Kuaishou e-commerce ecological governance data in 2021: In 2021, more than 62.44 million suspected fake and shoddy product releases were intercepted, and 210,000 illegal anchors and merchants were banned; the live streaming product reporting rate dropped by 8.96% year-on-year in 2020, with about 500,000 interceptions Users with historical violations applied to open new stores; an average of 450,000 veterans participate in platform e-commerce governance in the live broadcast room every day.

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