Sports Big Business Issue 2957, welcome to pay attention to the leading sports industry information platform
global sports marketing events TOP10, we have global corporate brand marketing sponsorship, business cooperation, athlete personal endorsements, media broadcast rights, sports events in the past week The most important sports business information such as hosting rights are sorted out in the most detailed and efficient manner, and the top 10 domestic and foreign sports marketing events in the past week are listed to provide everyone with professional reference opinions.
welcomes your attention and valuable comments. You can leave messages or inquiries to our backend. The following is a summary of the top 10 global sports marketing events from July 4 to July 10 and those that were not selected.
10. BOSS has established a new cooperative relationship with the Aston Martin Cognizant F1 Team.
According to news on July 6, recently, the German fashion brand BOSS announced the establishment of a new cooperative relationship with the Aston Martin Cognizant F1 Team. BOSS has officially become the team’s official Fashion partner.
Starting next year, BOSS will design and develop apparel for the AMF1 team, including formal wear for racers and a series of high-performance racing suits and travel apparel for the entire team. Official team gear and touring apparel will feature the signature BOSS style, blending timeless logos, premium materials, flowing silhouettes and sleek, minimalist detailing.
9.NBA partners with Hasbro to launch sports collectibles brand
July 4 news, Hasbro has partnered with the NBA and NBA Players Association to relaunch the highly anticipated Startup Lineup, an iconic sports collectibles brand. Starting Lineup collectibles will also include an exclusive, officially licensed Panini NBA trading card.
The return of the Startup Lineup brand will continue its tradition of bringing fans and collectors their favorite athletes in action figure form.
8. Tottenham Hotspur and TUMI establish a new partnership
On July 4th, Tottenham Hotspur Football Club and TUMI (TUMI) announced a new partnership, designating TUMI as the club this year Official partner of the pre-season tournament in South Korea in July.
Through this partnership, TUMIN will equip the entire traveling delegation of the team and club with travel luggage and daily necessities. Each Tottenham Hotspur player will receive a personalized TUMIN product. Previously, Tottenham's Premier League Golden Boot winner Son Heung-min had signed a contract to become TU Ming's brand ambassador.
7. The Beijing Forbidden Warriors have reached a cooperation with the street fashion brand Slamble.
According to news on July 8, the Beijing Forbidden Warriors Basketball Club and the Slamble brand signed a strategic cooperation agreement. The two parties will optimize and integrate their respective resources to create a multi-dimensional, Carry out in-depth cooperation in many aspects of business such as high-quality co-branded products and expanding brand influence.
Slamble is headquartered in Hangzhou and is deeply involved in the field of sports trends. The brand attributes of focusing on young consumer groups are highly consistent with the Beijing Forbidden Warriors Basketball Club’s labels of “youth”, “vitality” and “creating a stage for young people to realize their dreams”.
6. NICE becomes the strategic partner of LNG E-Sports Club
On July 4, LNG E-Sports Club announced that NICE, the leading trend culture platform, has officially become the club’s strategic partner.
NICE officially stated: In the future, nice will serve as the only designated trendy APP for the LNG team, and will join hands with Xiao Qilin to conquer the canyon and strive for success.
5. China’s leading mass runner Jiaorenjia signed with the War Horse Energy Team
On July 5, War Horse officially announced that China’s leading mass runner Jiaorenjia has joined the War Horse Energy Team.
Jiaorenga has been associated with running since his childhood. His childhood life of shepherding sheep alone in the high-altitude mountains of his hometown in Qinghai planted the seeds of his love for running. In 2018, Djaorenga made a splash and won the OCC championship in the Tour of Mont Blanc Supercross, becoming the first Chinese athlete to win a gold medal in the history of the event.
4. High-end sports brand Biyinlefen signed Asia’s No. 1 male model Zhao Lei
On July 6, it was reported that high-end sports brand Biyinlefen once again made a big signing. Zhao Lei, known as “Asia’s No. 1 male model”, officially announced that he has joined Biyinlefen. , became the brand ambassador of Biyinlefen.
In recent years, Biyinlefen has been laying out a matrix of star supermodels, taking high-quality models from the fashion industry as the first choice, and building a matrix that includes Jin Dachuan, Zhao Lei, Yang Hao, You Tianyi and other first-line models. Brand ambassador matrix.
3. The only designated sports headphones! Shaoyin becomes the official partner of Tour de France in Greater China.
According to news on July 5, Shaoyin recently upgraded its partnership with Tour de France and became the official partner of Tour de France in Greater China. At the same time, Shaoyin sports headphones have become the only officially designated sports headphones for the Tour de France.
Shaoyin official said: In the future, Shaoyin and Tour de France will continue to applaud the sportsmanship and create infinite possibilities together!
2. The General Administration of Sports plans to hold the first China Frisbee League
Frisbee, which has become extremely popular in recent times, will usher in its first national official event in the second half of the year. On July 7, the Social and Sports Center of the State Sports General Administration issued a notice that it plans to hold the first China Frisbee League in the second half of 2022. The event is called the 2022-2023 China Frisbee League and is planned to be held in many places across the country from August 2022 to February 2023.
The Social and Sports Center of the State Sports General Administration stated that the pre-event conditions have become increasingly mature. “Frisbee sports are deeply loved by the masses, have developed rapidly in recent years, and have become an important part of national fitness activities. In order to do a good job in the context of normalized epidemic prevention and control To promote national fitness activities and meet the needs of the masses to participate in events, the first China Frisbee League is planned to be held in the second half of 2022. (For details, see: The first China Frisbee League is coming, but there are not enough football venues?)
1. Official announcement! Chinese Super LeagueThe home and away games will resume from the 11th round on August 5. During the World Cup, matches will not be suspended.
On July 6, the Chinese Football Association preparatory team officially confirmed that the Chinese Super League will resume home and away games starting from the 11th round in mid-August 2022. The round of competition is scheduled to start on August 5/6/7. This means that the Chinese Super League will become the first large-scale professional sports event to resume the home and away game system in my country's post-epidemic era.
Although top foreign leagues have already resumed home and away games and the league's prosperity has surpassed pre-epidemic levels, it is still significant for the Chinese Super League to be the first to resume home and away games. This not only allows the Chinese Super League, which is in existential difficulties, to bottom out on multiple levels such as commercial value and brand influence, but the news also greatly boosts the morale of the entire Chinese sports industry, especially the sports competition and performance industry. (For details, see: The Chinese Super League takes the lead in resuming home and away games, and China’s sports competition performance industry has bottomed out late but has arrived)
Domestic sports marketing summary
â—† Yebao Game Accelerator has become a new partner of EDG
News on July 4, recently, EDG Electronics The Athletic Club officially announced that Yebao Game Accelerator has become the club’s new partner.
As of now, the number of EDG club sponsors has reached 15, namely: Huya , Austria Red Bull, Mobil Speedmaster, Intel , Razer, TCL, Hechuang, Colorful , IQOO, LancĂ´me , La Roche-Posay, Vichy , DIOR, Deng Lao Jin Fang, Yebao Game Accelerator.
â—† Kalmei became the official equipment sponsor of Hangzhou Wuyue Qiantang Football Club
According to news on July 4, recently, Kalmei Sports and the defending champion of the Five Super Leagues Hangzhou Wuyue Qiantang Football Club reached a strategic cooperation. Kalme will become the official equipment sponsor of Hangzhou Wuyue Qiantang Football Club. This season, the soldiers of Hangzhou Wuyue Qiantang Football Club will wear Kalmei professional football equipment and dominate the professional field.
Carme's sponsorship covers many fields such as Chinese League One, Chinese League Two, Women's Super League, Five Super Leagues, Youth, and Campus. In 2021, Kalmei has reached a strategic cooperation with AFC, and as the exclusive clothing partner, it will help the successful holding of a series of national team events including the World Cup Asian Qualifiers, the 2022 Women's Asian Cup, and the 2023 Asian Cup.
◆ Venice FC releases a new brand identity Xiaomi is the club’s top partner
According to news on July 5, Venice Football Club released a new brand identity created by the well-known design studio Bureau Borsche. The Flying Lion of San Marco is a symbol of the city of Venice and the core of the Venetian Football Club brand. In addition, the club's flying lion returned from white to gold.
At the same time, the club also displayed the team's 2022/23 season pre-match training jersey with a new brand logo. Starting from the 21/22 season, Xiaomi has become the top partner of Venice Football Club. Last season in Serie A , Venice was relegated from the bottom with 6 wins, 9 draws and 23 losses with only 27 points.
â—† Thunderbird Culture has become the official fan derivatives partner of The official fan derivatives partner of Xinjiang Tianshan Snow Leopards Football Club.
In the future, Thunderbird Culture will provide visual design, product design and social marketing and other service support for Tianshan Snow Leopard Football Club, and will further develop brand resources and continue to launch innovative products to the market, which will be updated online and offline. Through close cooperation to jointly expand the Xinjiang football market and achieve mutual benefit and win-win results, Tianshan Snow Leopards will also achieve further commercialization and wide-area IP.
â—† Hefei City Football Club and Sports Insurance have reached a cooperation
According to news on July 6, Hefei City Football Club and the well-known Internet insurance brand Sports Insurance have reached an official partnership.
In the 2022 Chinese Champions League season, Sports Insurance will provide professional sports risk protection services for Hefei City Football Club.
â—† Xixu Technology became the sponsor of the back of Hangzhou Wuyue Qiantang jersey
On July 6, Hangzhou Wuyue Qiantang Football Club officially announced that it had signed a strategic cooperation agreement with Hangzhou Xixu Technology Information Engineering Co., Ltd., and the latter will continue to sponsor the club. One of the sponsors and sponsors behind the club's match uniforms will compete with the team in the 2022 Super League.
â—† Pan Junfan became the "Feiyao Ambassador" of HOKA ONE ONE brand
According to news on July 8, recently, HOKA ONE ONE, an international high-performance shoe and clothing brand under Dex Outdoor Products Co., Ltd., officially announced the signing of the contract with China Blade Warrior, the well-known extreme endurance brand. Athlete Pan Junfan is the brand’s “Feiyao Ambassador”.
HOKA ONE ONE stated that Pan Junfan has completed the "nine routes that must be walked in life", and has also become the first Chinese in the world to complete a long-distance railway with a leg amputation. He has also set multiple cross-country running world records for single-leg amputees.
International Sports Marketing Summary
â—† Online investment platform DEGIRO becomes the main sponsor of Sevilla
News on July 4, recently, La Liga Sevilla reached a partnership with the European online investment platform DEGIRO, and the company became a club global partner whose logo will appear on the front of the jersey.
DEGIRO's mission is to empower everyone who wants to shape their financial future to invest responsibly and smartly. Both parties will work together to make this partnership a great success. Innovation and talent will be at the core of joint projects between both parties, helping both parties maintain growth.
◆ KPMG becomes the title sponsor of the Women’s European Tour Irish Open
News on July 4, recently, the Women’s European Tour (LET) announced that KPMG has become the title sponsor of the Irish Open for the next three years. The agreement is an extension of KPMG’s ongoing commitment to the “development, advancement and empowerment” of women’s sport in Ireland.
The organization will also continue to sponsor Irish golf player Leona Maguire, Irish jockey Rachel Blackmore and the Dublin Gaelic women's football team. Additionally, KPMG has been the title sponsor of the Women’s PGA Championship since 2015.
â—† FIBA and BeIN Sport renew the copyright agreement
According to news on July 4, FIBA ​​recently agreed to extend its broadcast cooperation with BeIN Sport in the Middle East and North Africa regions until 2025, and will cooperate with the The pay-TV network has signed deals in France for three major future international events.
The 2022 Women's Basketball World Cup will kick off in Sydney on September 22 and run until October 1, with BeIN broadcasting 38 games across the MENA region and France. In France, BeIN Sport will broadcast selected qualifying matches for the 2023 Basketball World Cup. For the MENA region, BeIN's coverage also includes locally relevant 2023 World Cup and 2022 Asian Cup qualifiers.
â—† Vilsa-Brunnen becomes the official drinking water of Wolfsburg
On July 4, Bundesliga Wolfsburg Football Club officially announced that the drinking water brand Vilsa-Brunnen has become the official water partner of the club. The club is in the sustainable development goals "Race To Zero" goes one step further. According to the agreement, Volkswagen Arena, AOK Stadium and Wolfsburg office will fully use Vilsa-Brunnen bottles and fillings.
â—† WebID Solutions becomes the new season partner of Wolfsburg
On July 5, Wolfsburg Football Club officially announced that WebID Solutions has become the club’s partner for the 22/23 season. The online identification services and digital contract signing company based in Berlin will support the club in achieving its sustainable development goals through digital processes and more. WebID will also participate in e-sports and work with the club to develop exciting content for fans.
â—† Siltronic Power upgraded to become a senior partner of Dortmund and joined hands to expand the business territory
On July 6, it was reported that Siltronic Power, a German manufacturer of comfortable home and HVAC system products with a history of nearly a century, has renewed its cooperation with Dortmund Football Club Cooperate and become a senior partner of this powerful Bundesliga team.
The new phase of cooperation between the two parties will cover China, Thailand and the German-speaking European markets. While working together to enhance brand awareness, they will further convey the concept of sustainable development.
â—† DXC and Manchester United established a multi-year technology partnership
On July 6, Manchester United officially announced that DXC Technology has become the club’s main partner and digital transformation partner. Manchester United will work with DXC to become more data-driven and optimize its digital services for fans, helping to improve the way they engage and interact with the club.
â—† Golf British Open renews contract with NTT DATA
News on July 7, recently, Golf British Open renewed its multi-year sponsorship agreement with NTT DATA. In addition, based on NTT DATA's ten-year cooperation with The R&A, the administrator of the British Open, the company will also sponsor the AIG Women's Open for the first time.
NTT DATA and The R&A began a close partnership in 2013 and have seen NTT DATA provide cutting-edge technology to enhance the experience of golf enthusiasts.
Note: The pictures used in this article come from the Internet
