Source: Zhoushan Daily-Zhoushan.com
Although there are still more than 20 days until the Mid-Autumn Festival, mooncake shelves are already blooming in major supermarkets, and dessert bakeries are also recommending various handmade mooncakes in WeChat Moments. gift box.
html On September 6, when reporters visited major supermarkets and bakeries in the island city, they found that the prices in this year’s mooncake market are still close to the people, and there is not much fluctuation compared with previous years. Bulk mooncakes and mid- to low-priced boxed mooncakes are still the “protagonists”, and “old taste” occupies the “C position”. Privately-owned mooncakes with both fashionable taste and taste are also popular. Gift box mooncakes worth more than 1,000 yuan are hard to find, and most of them are The price of the gift box is one to two hundred yuan."Friendly" prices are the main focus, but "old taste" still occupies the C position.
In a supermarket on Xincheng Tiyu Road, the reporter saw that the mooncake section has been well arranged at the entrance of the supermarket, and the shelves are full of mooncakes from all major brands. The gift boxes are mainly Cantonese-style mooncakes, with prices ranging from 30 yuan to more than 500 yuan. Among them, the mid-to-low-end affordable ones include 39.9 yuan, 52 yuan, 57 yuan, 104 yuan, etc., and the mid-to-high-end ones include 252 yuan, 398 yuan, etc. Yuan, 598 Yuan and other styles. Although there are many varieties to choose from, mooncake gift boxes priced at RMB 100 or 200 are still the most popular. "Generally speaking, the sales volume of mid-to-low-end mooncake gift boxes of about 100 yuan is the best. Nowadays, gift box mooncakes are basically packaged in paper boxes, and only a handful of them are packaged in metal boxes." The salesperson told reporters.
On the shelves adjacent to the gift box mooncakes, the prices of bulk mooncakes appear to be more "friendly to the people". Here, Soviet-style mooncakes occupy "half of the country". Several packages of Soviet-style mooncakes are priced at 9.9 yuan/box, 16.8 yuan/box, etc. The price of a box is basically no more than 25 yuan, and a 100-gram package of mooncakes is Most of the prices are within 10 yuan.
In several supermarkets in Dinghai City, the price of gift box mooncakes is mostly one to two hundred yuan, and few are more than three hundred yuan.
In terms of flavors, classic flavors such as mint, five kernels, bean paste, salt and pepper, moss strips, and black sesame still occupy most of the shelves. In addition, innovative flavors such as cream coconut, walnuts and melon seeds, ham, black truffle, and yogurt can also be found everywhere. Every year during the mooncake season, we always see some "new" mooncakes with strange flavors, but many citizens say they still prefer the traditional taste. Ms. Chen, a citizen, said bluntly: "The old taste is definitely delicious! I like moss sticks and bean paste the best. The old taste is nostalgic and delicious."
The peak season has not yet arrived, and retail is mostly retail. Group purchases have increased steadily
"Are there any diabetics? Are the mooncakes edible?” At about 7 pm on September 6, Uncle Zhang came to the bulk mooncake sales area of a supermarket on Xincheng Tiyu Road and consulted the salesperson. "How about you take a look at this sugar-free black sesame-style mooncake? It's a new flavor." The salesperson recommended a mooncake to him.
Reporters saw that citizens were selecting and purchasing in the bulk mooncake area from time to time. Salesperson Ms. Yan said that the mooncake shelves came into the market last month. “According to past experience, there will be a sales peak one or two days before the Mid-Autumn Festival. Recently, the business has been relatively slow, and it is basically retail for citizens to try early adopters. ”
The feedback from salespersons in several other supermarkets was similar to Miss Yan. Ms. Jiang has been in the retail and wholesale business for many years. She sells rice dumplings and cakes during the Dragon Boat Festival and Mid-Autumn Festival all year round. She said: "It's still early in the peak season. By the end of this month, business will pick up. This period can be regarded as a period of steady increase in sales."
"For example, this Meixin mooncake is selling very well. A box of It costs more than 300 yuan, and I have sold a dozen boxes today. This Maxim mooncake is more expensive, with a box costing more than 500 yuan, and someone also bought a box today." Ms. Jiang enthusiastically introduced the best-selling product to reporters.
"The real peak sales season is the few days before the Mid-Autumn Festival. In those days, there will be more group buying customers and citizens buying gift boxes." Ms. Jiang also added.
"Group buying customers generally prefer gift box mooncakes priced below 200 yuan, and gift boxes priced over 100 yuan tend to sell best." Ms. Wang, the sales manager responsible for group buying customer reception, said that the ten days before the Mid-Autumn Festival is a peak season for self-employed households and private enterprises. There are quite a lot of people coming to purchase, usually in quantities of dozens.
Private mooncakes with new taste and good appearance are popular
Since this year’s Mid-Autumn Festival falls on the first day of the National Day holiday, in addition to preparing for the Teacher’s Day gift box set, many private dessert shops and bakeries are paying attention Seize the opportunity of double festival marketing. Ms. Chen, who lives in Xincheng, told reporters that when she opened her circle of friends recently, she saw advertisements for "Mid-Autumn Mooncakes are now available for reservation" from dessert shops and bakeries. Most of these private mooncakes have unique tastes and fashionable appearances, attracting many citizens to order them.
A dessert shop in Dinghai has launched a snowskin mooncake gift box for 218 yuan/box, with 6 pieces in a box, containing 4 or more flavors. In addition to regular flavors, there are also innovative flavors such as pearl milk tea. If you pre-order before the limited date, you can enjoy different discounts for 5 boxes or more. A bakery in Donggang has also launched a 6-piece Mid-Autumn Festival gift box. The retail price of a single box is 249 yuan, which includes unique flavors such as chrysanthemum Pu'er, spicy beef, wolfberry and cordyceps flower. There are also discounts for group purchases. Some stores said that they have received many pre-orders from old customers.
Ms. Qiu, a citizen, likes to buy private mooncakes that are made and sold on the same day at local private dessert shops. During the interview, the reporter found that there are many consumers similar to Ms. Qiu. "Custard-yellow mooncakes are a reserved product of our annual mooncake season, and there are not many orders available every year. Because they are handmade by ourselves, the output is not high. Familiar regular customers reserve them in advance, and they are basically gone once they are sold out. "I rarely place additional orders." The proprietress of a private dessert shop revealed that in recent years, citizens have become more and more accepting of private mooncakes, and they usually place orders a few days before the festival. "There are more and more private dessert shops and bakeries, and competition is becoming increasingly fierce."
