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The global wine market has been developing rapidly since the 21st century. We usually like to talk about some big brands that are in short supply, but in fact it is not these brands that really support the daily consumption of the broad masses of people. For example, even though many people are familiar with some Michelin three-star restaurants, they still usually buy food, order takeout, and eat in the canteen...
BizVibe Blog compiled the data for 2020 and found out the top 10 best-selling wine brands in the world:
Data source: BizVibe Blog
Note: The global turnover of the following brands in 2020 is expressed in RMB.
01
Barefoot Cellars
Global turnover: 145.54 million yuan
Barefoot Cellars is located in California, USA and belongs to E&J Gallo Wine Group ry). The winery mainly produces crisp white wine, red wine and fresh rosé wine . Its wines are fruity and have low alcohol content, most of which are only 9-10% abv. These wines are affordable and have good market response. They are suitable as a "stepping stone" for wine beginners to enter the wine door. Therefore, the response has been overwhelming, making them one of the best-selling wine brands in the United States. Concha Y Toro Winery was founded in 1883 and is the largest in Chile wine industry group and one of the oldest wineries in Chile. Its wines are exported to more than 130 countries and have won numerous international awards. It has been ranked first among the "World's 50 Most Admired Wine Brands" by Drinks International for three consecutive years. Concha Winery owns more than 10 brands, the well-known ones include Almaviva, Don Melchor, Vicuna, Casillero Del Diablo and Marques de Casa Concha, etc.
03
Gallo Wine
Global turnover: 97.09 million yuan
In 1933, the Gallo Brothers established their business in the Central Valley of California Valley) established Gallo Winery. After painstaking efforts, Gallo has become the leading brand of wine in the New World. The winery has won the title of "The Most Powerful Wine Brand in the World" by Drinks International for eight consecutive years (2006-2013). At the same time, Gallo is the world's largest family-run winery and the world's largest winery by sales volume, selling wine in more than 110 countries.
04
Changyu Wine Group
Global turnover: 6,344 million yuan
Changyu Group must be familiar to everyone. Its predecessor is Yantai Changyu Winery Co., Ltd. China was founded in 1892 by Mr. Zhang Bishi, a patriotic overseas Chinese leader in modern times. The first manufacturer to industrially produce wine, and now the largest wine production and operation manufacturer in China. Changyu has more than a dozen product lines, such as the entry-level table-level dry red, the mid-range Changyu Cabernet dry red, the high-end Changyu Aifeibao International Winery dry red, etc., and even has an ice wine brewing facility in Liaoning. Changyu Golden Ice Valley Ice Wine Winery. In short, it has everything from dry to sweet, from low-end to high-end.Yellow Tail Wine Wales, whose wines are the number one selling Australian wine in the world. It can be said that Yellow Tail Kangaroo was originally created by Australia specifically to enter the US market. Its cheap price and friendly taste made it quickly become the most cost-effective wine in the US market and the most popular wine in restaurants. In the wine markets of Canada, Japan, Italy, South Africa and other countries, Yellow Tail Kangaroo is also one of the most popular wine brands.
06
Sutter Home Winery
Global turnover: 59.55 million yuan
Sutter Home Winery is located in the Napa Valley production area in the United States and is the sixth largest in the United States. winery. In 1972, Shute Family Winery produced the first bottle of rosé wine in the United States, which received an overwhelming response upon release. By 1987, the Shutes were among the best-selling wines in the United States.
07
Robert Mondavi Wine
Global turnover: 58.9 million yuan
In 1966, Robert Mondavi ) founded Mondavi Winery, which has been serving as The role of leaders in the U.S. wine industry. Robert Mondavi is known as the "Father of American Wine", and the famous American cult wine work No. 1 was created by him. Mondavi brought advanced equipment such as stainless steel barrels and French oak barrels as well as advanced technologies such as low-temperature fermentation to the American wine industry. Now, it has become the largest winery producing high-quality wine in California and occupies an important position in the production of high-quality wine in the world.
08
Hardys Wine
Global turnover: 58.26 million yuan
Hardys Winery is Australia’s oldest red wine family business, and its winemaking history dates back to Mid-9th century, in McLaren Vale in 1854 The first vines were planted in McLaren Vale. Through the unremitting efforts of several generations of the Hardy family, the winery has become one of the most important brands in South Australia and has a pivotal position. Today, the wines produced by Hardy Winery are sold in more than 80 countries around the world. Great Wall Wine is a well-known national wine brand among Chinese wine drinkers. Great Wall, owned by COFCO, a Fortune 500 company, produced the first bottles of dry red, dry white and sparkling wine in China. Great Wall's vineyards are distributed in China's best grape-producing areas: Shacheng, Hebei, Changli, Hebei, Penglai, Shandong, the northern foot of the Tianshan Mountains in Xinjiang, the eastern foot of the Helan Mountain in Ningxia, etc. In 2011, it completed the inspection of the Chilean Bisque Winery ( Bisquertt) and the acquisition of Chateau de Viaud in Bordeaux, France.
10
Beringer Wine
Global turnover: 47.9 million yuan
In 1876, the German Beringer brothers founded Beringer Winery. This becomes the oldest and longest continuously operating winery in Napa Valley, USA. The village is listed on the National Register of Historic Places and is a famous California landmark. Beringer is now owned by Australian wine giant Treasury Wine Estates.In 1996, both the red and white wines produced at Beringer Winery won the "Wine of the Year" honor from the Wine Advocate. Parker said of Beringer: "In my wine tasting career, I have tasted countless wines that can be called the world's top wines. The actual performance of many so-called famous wineries has made me very disappointed, but in Beringer Here, I found American wines of extraordinary quality and extremely representative.
The above are the top 10 best-selling wine brands in 2020. It can be seen that American brands account for half, followed by Australia (2) and China. (2) and Chile (1).
The largest wine markets are the United States, China and France. China's high total consumption is largely due to its large population. However, in terms of per capita wine consumption, China's per capita annual wine consumption is only 3.5 liters, while Italy, France and other European countries all exceed 35 liters.
This is mainly related to consumption habits. In foreign supermarkets, you can easily see a bottle of wine for 1-2 euros. Wine consumers in Europe and the United States often use wine as a daily companion food; unlike Chinese consumers In this way, it is mostly used for banquets, gift-giving and other scenes. Therefore, most of these wine brands that are relatively popular around the world have rich product lines, ranging from high-end models to a large number of affordable and easy-to-drink wines.
Among these brands, is there any one you like?
